Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!

Detalhes bibliográficos
Ano de defesa: 2019
Autor(a) principal: Jardim, Fernando Nahat lattes
Orientador(a): Mello, Cristina Helena Pinto de
Banca de defesa: Strehlau, Vivian Iara, Biz, Alexandre Augusto
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado Profissional em Comportamento do Consumidor
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
destinos turísticos inteligentes, estratégias em turismo, sistema de informações turísticas; competição entre cidades turísticas; consumo de turismo
Palavras-chave em Inglês:
tourism smart destination; tourism strategy; tourism information system; tourism competitiveness
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://tede2.espm.br/handle/tede/430
Resumo: The present academic work seeks to contribute to the existing discussion about tourism marketing in Brazil, relating it to modern tourism development frameworks and understanding key issues of tourism development in the country. Through literature review, surveys and tests a simplified tourism development framework model was developed. Then, in deep interviews with tourism specialists were conducted in order to better understand that industry and to validate the first version of the model. After the interviews, all the data was analysed, and it was possible to understand the main problems regarding tourism development in Brazil and what should be done in order to put in place a modern and technological tourism development framework. Finally, the prior model was evolved to the final version of the simplified tourism development framework, which now addresses the Brazilian tourism key industry issues, such as the creation of a local governance, continuity of public policies, the non-digitalized trade sector and their old business mindset, and many others. This simplified framework would allow any manager without any previous knowledge in tourism / technology to implement modern, digital and technological methods that are necessary in order to succeed in their tourism strategies.
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spelling Mello, Cristina Helena Pinto deStrehlau, Vivian IaraBiz, Alexandre Augusto34525356812http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8941809A5&tokenCaptchar=03AGdBq27TYIdFzwq37zFsXFEVAhyPu7RUGUxUaomNSPV4nVZ33_3VQrdn02EcNH9b9-915l1jnW7dNBQJ8kbqCXwZXVSo5cwGF7-SqSNSJUFnB25hfwQ_-lfkMJRQI45Bmt-HMfg8r6bfrvCEzxprOJ2ce3BSFHKoX9clTnHbDgY_cJRdcpf7rsZlBDQzHShRlEqtSriD4urZ-CdkBWkSs_hO2FjfMYCOw1zdumk1SYhkx8hSudSuEi9V9UAzVyj676UDcZVzEfz98qbC7AoS9p7JSKI__ZIvQVpcJgdoVb5-wQQywC27UTxtvXYxzZcimX6GczmNs0AJe_2WDMiwIA94R-N1VtwozOt2q_5uQt_77fkZqsZvO-zcrkWp1kP-3eF23xThsLkkiNzMgSCs758OR41lUG11_pEneCbQ7K9mkLnVfvM00MExpAscDi8ocMyey4sSTIIjYzCxmbNLo0-8fSYY0GvW5AJardim, Fernando Nahat2020-10-02T17:39:28Z2019-02-25Jardim, Fernando Nahat. Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!. 2019. [253 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/430The present academic work seeks to contribute to the existing discussion about tourism marketing in Brazil, relating it to modern tourism development frameworks and understanding key issues of tourism development in the country. Through literature review, surveys and tests a simplified tourism development framework model was developed. Then, in deep interviews with tourism specialists were conducted in order to better understand that industry and to validate the first version of the model. After the interviews, all the data was analysed, and it was possible to understand the main problems regarding tourism development in Brazil and what should be done in order to put in place a modern and technological tourism development framework. Finally, the prior model was evolved to the final version of the simplified tourism development framework, which now addresses the Brazilian tourism key industry issues, such as the creation of a local governance, continuity of public policies, the non-digitalized trade sector and their old business mindset, and many others. This simplified framework would allow any manager without any previous knowledge in tourism / technology to implement modern, digital and technological methods that are necessary in order to succeed in their tourism strategies.Este trabalho acadêmico procura contribuir com a discussão existente de marketing turístico no Brasil, relacionando-o a frameworks modernos de desenvolvimento turístico e entendendo quais são os principais problemas para desenvolver o turismo no país. Após revisão de literatura, surveys e testes, um modelo simplificado do framework de desenvolvimento de turismo inteligente foi criado. Entrevistas em profundidade com especialistas da área foram conduzidas para entender melhor a indústria e validar este modelo. Depois das entrevistas, toda informação obtida foi analisada e foi possível entender os principais desafios relacionados ao desenvolvimento turístico no Brasil e o que deve ser feito para se colocar em prática métodos modernos e tecnológicos de desenvolvimento de turismo. Finalmente, o modelo anterior foi evoluído para a sua versão final, que agora atua em cima das principais dificuldades do turismo brasileiro, como por exemplo, a estruturação de governança local, continuidade de políticas públicas, não digitalização do trade, mindset antigo do trade, entre outros fatores, e permite que qualquer gerente, mesmo sem conhecimento prévio do mercado de turismo e de tecnologia, possa implementar métodos modernos, tecnológicos e digitais necessários para ser bem sucedido nas suas estratégias de turismo.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-02T16:16:32Z No. of bitstreams: 1 Fernando Nahat Jardim.pdf: 7820649 bytes, checksum: 987d4e28e3e92c233ec1b2919f92edc3 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-02T16:17:52Z (GMT) No. of bitstreams: 1 Fernando Nahat Jardim.pdf: 7820649 bytes, checksum: 987d4e28e3e92c233ec1b2919f92edc3 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-02T17:38:30Z (GMT) No. of bitstreams: 1 Fernando Nahat Jardim.pdf: 7820649 bytes, checksum: 987d4e28e3e92c233ec1b2919f92edc3 (MD5)Made available in DSpace on 2020-10-02T17:39:28Z (GMT). No. of bitstreams: 1 Fernando Nahat Jardim.pdf: 7820649 bytes, checksum: 987d4e28e3e92c233ec1b2919f92edc3 (MD5) Previous issue date: 2019-02-25application/pdfhttp://tede2.espm.br/retrieve/1385/Fernando%20Nahat%20Jardim.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Comportamento do ConsumidorESPMBrasilESPM::Pós-Graduação Stricto Sensudestinos turísticos inteligentes, estratégias em turismo, sistema de informações turísticas; competição entre cidades turísticas; consumo de turismotourism smart destination; tourism strategy; tourism information system; tourism competitivenessCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOSmart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5003969050085565866500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILFernando Nahat Jardim.pdf.jpgFernando Nahat Jardim.pdf.jpgimage/jpeg4219http://tede2.espm.br:8080/tede/bitstream/tede/430/4/Fernando+Nahat+Jardim.pdf.jpg926f3482402b1b7b8366d6df66bb0c73MD54TEXTFernando Nahat Jardim.pdf.txtFernando Nahat Jardim.pdf.txttext/plain394719http://tede2.espm.br:8080/tede/bitstream/tede/430/3/Fernando+Nahat+Jardim.pdf.txt31f17528994d3b0907284b046a375968MD53ORIGINALFernando Nahat Jardim.pdfFernando Nahat Jardim.pdfapplication/pdf7820649http://tede2.espm.br:8080/tede/bitstream/tede/430/2/Fernando+Nahat+Jardim.pdf987d4e28e3e92c233ec1b2919f92edc3MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/430/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4302020-10-03 01:00:36.996oai:tede2.espm.br:tede/430TElDRU7Dh0EgREUgRElTVFJJQlVJw4dBTyBOw4NPLUVYQ0xVU0lWQQpDb20gYSBhcHJlc2VudGHDp8OjbyBkZXN0YSBsaWNlbsOnYSwgdm9jw6ogKG8gYXV0b3IgKGVzKSBvdSBvIHRpdHVsYXIgZG9zIGRpcmVpdG9zIGRlIGF1dG9yKSBjb25jZWRlIEVTUE0gbyBkaXJlaXRvIG5vLWV4Y2x1c2l2byBkZSByZXByb2R1emlyLCB0cmFkdXppciAoY29uZm9ybWUgZGVmaW5pZG8gYWJhaXhvKSwgZS9vdSBkaXN0cmlidWlyIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyAoaW5jbHVpbmRvIG8gcmVzdW1vKSBwb3IgdG9kbyBvIG11bmRvIG5vIGZvcm1hdG8gaW1wcmVzc28gZSBlbGV0csO0bmljbyBlIGVtIHF1YWxxdWVyIG1laW8sIGluY2x1aW5kbyBvcyBmb3JtYXRvcyDDoXVkaW8gb3UgdsOtZGVvLgoKVm9jw6ogY29uY29yZGEgcXVlIGEgRVNQTSBwb2RlLCBzZW0gYWx0ZXJhciBvIGNvbnRlw7pkbywgdHJhbnNwb3IgYSBzdWEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvIHBhcmEgcXVhbHF1ZXIgbWVpbyBvdSBmb3JtYXRvIHBhcmEgZmlucyBkZSBwcmVzZXJ2YcOnw6NvLgoKVm9jw6ogdGFtYsOpbSBjb25jb3JkYSBxdWUgYSBFU1BNIHBvZGUgbWFudGVyIG1haXMgZGUgdW1hIGPDs3BpYSBhIHN1YSB0ZXNlIG91IGRpc3NlcnRhw6fDo28gcGFyYSBmaW5zIGRlIHNlZ3VyYW7Dp2EsIGJhY2stdXAgZSBwcmVzZXJ2YcOnw6NvLgoKVm9jw6ogZGVjbGFyYSBxdWUgYSBzdWEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvIMOpIG9yaWdpbmFsIGUgcXVlIHZvY8OqIHRlbSBvIHBvZGVyIGRlIGNvbmNlZGVyIG9zIGRpcmVpdG9zIGNvbnRpZG9zIG5lc3RhIGxpY2Vuw6dhLiBWb2PDqiB0YW1iw6ltIGRlY2xhcmEgcXVlIG8gZGVww7NzaXRvIGRhIHN1YSB0ZXNlIG91IGRpc3NlcnRhw6fDo28sIHF1ZSBzZWphIGRlIHNldSBjb25oZWNpbWVudG8sIG7Do28gaW5mcmluZ2UgZGlyZWl0b3MgYXV0b3JhaXMgZGUgbmluZ3XDqW0uCgpDYXNvIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyBjb250ZW5oYSBtYXRlcmlhbCBxdWUgdm9jw6ogbsOjbyBwb3NzdWkgYSB0aXR1bGFyaWRhZGUgZG9zIGRpcmVpdG9zIGF1dG9yYWlzLCB2b2PDqiBkZWNsYXJhIHF1ZSBvYnRldmUgYSBwZXJtaXNzw6NvIGlycmVzdHJpdGEgZG8gZGV0ZW50b3IgZG9zIGRpcmVpdG9zIGF1dG9yYWlzIHBhcmEgY29uY2VkZXIgw6AgRVNQTSBvcyBkaXJlaXRvcyBhcHJlc2VudGFkb3MgbmVzdGEgbGljZW7Dp2EsIGUgcXVlIGVzc2UgbWF0ZXJpYWwgZGUgcHJvcHJpZWRhZGUgZGUgdGVyY2Vpcm9zIGVzdMOhIGNsYXJhbWVudGUgaWRlbnRpZmljYWRvIGUgcmVjb25oZWNpZG8gbm8gdGV4dG8gb3Ugbm8gY29udGXDumRvIGRhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyBvcmEgZGVwb3NpdGFkYS4KCkNBU08gQSBURVNFIE9VIERJU1NFUlRBw4fDg08gT1JBIERFUE9TSVRBREEgVEVOSEEgU0lETyBSRVNVTFRBRE8gREUgVU0gUEFUUk9Dw41OSU8gT1UgQVBPSU8gREUgVU1BIEFHw4pOQ0lBIERFIEZPTUVOVE8gT1UgT1VUUk8gT1JHQU5JU01PIFFVRSBOw4NPTyBTRUpBIEEgRVNQTSwgVk9Dw4ogREVDTEFSQSBRVUUgUkVTUEVJVE9VIFRPRE9TIEUgUVVBSVNRVUVSIERJUkVJVE9TIERFIFJFVklTw4NPIENPTU8gVEFNQsOJTSBBUyBERU1BSVMgT0JSSUdBw4fDlUVTIEVYSUdJREFTIFBPUiBDT05UUkFUTyBPVSBBQ09SRE8uCgpBIEVTUE0gc2UgY29tcHJvbWV0ZSBhIGlkZW50aWZpY2FyIGNsYXJhbWVudGUgbyBzZXUgbm9tZSAocykgb3UgbyAocykgbm9tZSAocykgZG8gKHMpIGRldGVudG9yIChlcykgZG9zIGRpcmVpdG9zIGF1dG9yYWlzIGRhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbywgZSBuw6NvIGZhcmEgcXVhbHF1ZXIgYWx0ZXJhw6fDo28sIGFsw6ltIGRhcXVlbGFzIGNvbmNlZGlkYXMgcG9yIGVzdGEgbGljZW7Dp2EuCg==Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-10-03T04:00:36Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.por.fl_str_mv Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
title Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
spellingShingle Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
Jardim, Fernando Nahat
destinos turísticos inteligentes, estratégias em turismo, sistema de informações turísticas; competição entre cidades turísticas; consumo de turismo
tourism smart destination; tourism strategy; tourism information system; tourism competitiveness
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
title_full Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
title_fullStr Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
title_full_unstemmed Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
title_sort Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!
author Jardim, Fernando Nahat
author_facet Jardim, Fernando Nahat
author_role author
dc.contributor.advisor1.fl_str_mv Mello, Cristina Helena Pinto de
dc.contributor.referee1.fl_str_mv Strehlau, Vivian Iara
dc.contributor.referee2.fl_str_mv Biz, Alexandre Augusto
dc.contributor.authorID.fl_str_mv 34525356812
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dc.contributor.author.fl_str_mv Jardim, Fernando Nahat
contributor_str_mv Mello, Cristina Helena Pinto de
Strehlau, Vivian Iara
Biz, Alexandre Augusto
dc.subject.por.fl_str_mv destinos turísticos inteligentes, estratégias em turismo, sistema de informações turísticas; competição entre cidades turísticas; consumo de turismo
topic destinos turísticos inteligentes, estratégias em turismo, sistema de informações turísticas; competição entre cidades turísticas; consumo de turismo
tourism smart destination; tourism strategy; tourism information system; tourism competitiveness
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv tourism smart destination; tourism strategy; tourism information system; tourism competitiveness
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The present academic work seeks to contribute to the existing discussion about tourism marketing in Brazil, relating it to modern tourism development frameworks and understanding key issues of tourism development in the country. Through literature review, surveys and tests a simplified tourism development framework model was developed. Then, in deep interviews with tourism specialists were conducted in order to better understand that industry and to validate the first version of the model. After the interviews, all the data was analysed, and it was possible to understand the main problems regarding tourism development in Brazil and what should be done in order to put in place a modern and technological tourism development framework. Finally, the prior model was evolved to the final version of the simplified tourism development framework, which now addresses the Brazilian tourism key industry issues, such as the creation of a local governance, continuity of public policies, the non-digitalized trade sector and their old business mindset, and many others. This simplified framework would allow any manager without any previous knowledge in tourism / technology to implement modern, digital and technological methods that are necessary in order to succeed in their tourism strategies.
publishDate 2019
dc.date.issued.fl_str_mv 2019-02-25
dc.date.accessioned.fl_str_mv 2020-10-02T17:39:28Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv Jardim, Fernando Nahat. Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!. 2019. [253 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/430
identifier_str_mv Jardim, Fernando Nahat. Smart destinations as method to rethink tourism marketing: a simplified method that any business or destination con implement it!. 2019. [253 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
url http://tede2.espm.br/handle/tede/430
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dc.publisher.department.fl_str_mv ESPM::Pós-Graduação Stricto Sensu
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
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