Aprendizagem e criatividade : uma análise da relação entre aprendizagem organizacional e criatividade organizacional para inovação em produtos e serviços no Brasil

• Ano de defesa: 2019
• Autor(a) principal: Santos, Adriana Baraldi Alves dos
• Orientador(a): Amatucci, Marcos
• Banca de defesa: Ogasavara, Mario Henrique, Turolla, Frederico Araújo, Pereira, Susana Carla Farias, Bernardes, Roberto Carlos
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Doutorado em Administração com Concentração em Gestão Internacional
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: inovação; criatividade; aprendizagem; desempenho organizacional; capital social
• Palavras-chave em Inglês: innovation; creativity; learning; organizational performance; social capital
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede2.espm.br/handle/tede/401

This thesis is presented to in order to defend the relevance of Organizational Creativity and Organizational Learning for Innovation, by analyzing the relationship among these three constructs and by identifying how Creativity is related to the development of Innovation in companies located in Brazil when comparing this effect with the Learning effect. A survey was carried on with 153 managers involved in strategic areas of companies that are based in Brazil. The research instrument, a questionnaire, was created based on validated scales from three constructs that were identified during the literature review. Data collection took place in November 2018 and analyzes were performed quantitatively. The work data collected during the survey were treated and analyzed for the extraction of the main components and the confirmatory factors corresponding to the latent variables. Confirmatory factors analyses related to Organizational Creativity did not confirm results from literature when it was applied in the population studied in Brazil. Therefore, behaviors of the Brazilian respondents were compared to those from original scale respondents from this construct. After that, an structural equation modeling was used in order to verified, through a path analysis. Organizational Creativity showed a catalyze effect over Organizational Learning for Innovation on products and services organizations in Brazil as well as Organization Learning showed over Creativity, however the secondo one with less power of first effect. As a result two contributions stand out: the validation of a quantitative model that can contribute to measuring the role of human capital in Innovation and the relevance of the role of Managers as the protagonists for Organizational Creativity to make it happen. In Brazil, environment seems to be the factor of Creativity and Learning for Innovation but not Managers.