Mulheres e memórias em Miyazaki : o consumo da estética híbrida e transgressora do cinema de animação de Hayao Miyazaki

• Ano de defesa: 2017
• Autor(a) principal: Horta, Lilia Nogueira Calcagno
• Orientador(a): Nunes, Mônica Rebecca Ferrari
• Banca de defesa: Rocha, Rosamaria Luiza de Melo, Okano, Michiko
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: Hayao Miyazaki; consumo; memória; hibridismo cultural; mulheres
• Palavras-chave em Inglês: Hayao Miyazaki; consumption; memory; cultural hybridity; women
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/242

The film narratives of Japanese animation director Hayao Miyazaki - theme of this research - expose some issues that involve life in society by questioning situations and stereotypes through their hybrid aesthetics, and mainly through their female characters In this way, we take as theoretical object the consumption of aesthetics hybrid - in which the female characters are found - and the layers of memory there involved. In this sense, this research has as general objective to identify the composition of the female representations and how the transgressive character of them is given. We adopt specific objectives: to understand how the anime genre emerged and to contextualize the course of Hayao Miyazaki as director of animation. Understand how Hayao Miyazaki are embedded in a context of production and media consumption, demonstrating negotiations between the director and the animation industry. Verify that his aesthetic is constructed, from the textual memory and analysis of the composition of the scenarios, characters, plot, costumes and other aspects. Analyze how make up the female representations in the works of Hayao Miyazaki and, finally, to verify how the female characters produce a representation of memory that subverts the memory of what we understand as a Japanese woman. For this, an analysis is made from a corpus of ten works scripted and directed by the director [Ponyo: A Friendship that Came of the Sea (2008), the Service of Deliveries of Kiki (1989), The Castle animated (2004), Princess Mononoke (1997), My Friend Totoro (1988), Porco Rosso: The Last Romantic Hero (1992), Nausicaä of the Valley of the Wind (1984), Lives to the Wind (2013), The Journey of Chihiro (2001), The Castle in the Sky (1986)]. In order to highlight the female characters, formulating a methodological framework dividing them into six phases: children, girls, youth, adults, mothers and the elderly. Using the basilar pillars: consumption and communication; memory; women were bibliographical and documentary research, mobilizing authors such as Lotman, Le Goff, Halbwachs, Pollak, Canclini, Rocha, Martel, Miyazaki, Luyten, Barbosa Junior, Sato, Laurel, Hane, among others, with different theoretical contributions. The results demonstrate that the awakens, through his women and his hybrid aesthetics, a critical thinking in which one makes possible to question about aspects concretized by society and to think about the possibility of change and restart.