O esporte e a economia criativa

Detalhes bibliográficos
Ano de defesa: 2024
Autor(a) principal: Grael, Nicholas Pellicano lattes
Orientador(a): Dubeux, Veranise Jacubowski Correia lattes
Banca de defesa: Perrotta, Isabella Vicente lattes, Gouveia, Tânia Maria de Oliveira Almeida lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado Profissional em Economia Criativa, Estratégia e Inovação
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Esporte; Economia Criativa; Soft Power; Estetização; Criatividade; Economia da Experiência
Palavras-chave em Inglês:
Sports; Creative Economy; Soft Power; Aestheticization; Creativity; Experience Economy
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ECONOMIA
Link de acesso: http://tede2.espm.br/handle/tede/744
Resumo: The main goal of this project was to analyze how sports are related to creative economy. In order to achieve this goal, the central argument, initially developed, was that sports, given its current creative characteristics, are directly related to the concepts of creative economy and can even be recognized as a creative segment. The project has four chapters of review of literature, arising from the specific objectives, and each chapter addresses a different aspect chosen by the researcher to relate sports and creative economy. The first chapter deals specifically with the creative economy, and what defines an activity of the creative industry, in addition, it has a section dedicated to raising evidence of the presence of creativity within sports. The second chapter explains the aestheticization process that society has been going through, and how it reflects on the world of sports, according to the concepts of Lipovetsky and Serroy. The third chapter discusses how sports are used as an instrument of soft power, explaining what soft power is, and its relationship with creative economy. The last chapter talks about the experience economy and its beneficial relationship with sports and sporting events. An exploratory and descriptive research was carried out, through a bibliographical survey that aimed for information throughout the review of literature, and through a qualitative field research, with semi-structured interviews. After this, the secondary data collected was crossed with the primary data from the interviews, to conclude that the central argument was partially corroborated and that sports are directly related to the creative economy, however with some reservations about being considered a creative segment
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spelling Dubeux, Veranise Jacubowski Correiahttp://lattes.cnpq.br/1706093099357760Perrotta, Isabella Vicentehttp://lattes.cnpq.br/0405484529521542Gouveia, Tânia Maria de Oliveira Almeidahttp://lattes.cnpq.br/8207025699078601http://lattes.cnpq.br/8735012123206615Grael, Nicholas Pellicano2024-07-22T21:27:27Z2024-02-29Grael, Nicholas Pellicano. O esporte e a economia criativa. 2024. 158 f. Dissertação (Programa de Mestrado Profissional em Economia Criativa, Estratégia e Inovação) - Escola Superior de Propaganda e Marketing, Rio de Janeiro.http://tede2.espm.br/handle/tede/744The main goal of this project was to analyze how sports are related to creative economy. In order to achieve this goal, the central argument, initially developed, was that sports, given its current creative characteristics, are directly related to the concepts of creative economy and can even be recognized as a creative segment. The project has four chapters of review of literature, arising from the specific objectives, and each chapter addresses a different aspect chosen by the researcher to relate sports and creative economy. The first chapter deals specifically with the creative economy, and what defines an activity of the creative industry, in addition, it has a section dedicated to raising evidence of the presence of creativity within sports. The second chapter explains the aestheticization process that society has been going through, and how it reflects on the world of sports, according to the concepts of Lipovetsky and Serroy. The third chapter discusses how sports are used as an instrument of soft power, explaining what soft power is, and its relationship with creative economy. The last chapter talks about the experience economy and its beneficial relationship with sports and sporting events. An exploratory and descriptive research was carried out, through a bibliographical survey that aimed for information throughout the review of literature, and through a qualitative field research, with semi-structured interviews. After this, the secondary data collected was crossed with the primary data from the interviews, to conclude that the central argument was partially corroborated and that sports are directly related to the creative economy, however with some reservations about being considered a creative segmentO objetivo geral deste trabalho foi analisar de quais formas o esporte se relaciona com a economia criativa. Para isso, foi inicialmente elaborado o argumento central de que o esporte, dado as suas características criativas atuais, se relaciona diretamente com os conceitos da economia criativa e pode até ser reconhecido como um segmento criativo. O trabalho conta com quatro capítulos de referencial teórico, oriundos dos objetivos específicos, e cada capítulo aborda uma diferente vertente escolhida pelo pesquisador para buscar relacionar o esporte e a economia criativa. O primeiro capítulo trata especificamente sobre a economia criativa, e o que define um segmento criativo, além de possuir uma seção dedicada a levantar indícios da presença da criatividade dentro do esporte. O segundo capítulo explica o processo de estetização que a sociedade vem passando, e como isso reflete no mundo do esporte, de acordo com os conceitos de Lipovetsky e Serroy (2015). O terceiro capítulo discorre sobre como o esporte é utilizado como instrumento de soft power, explicando o que é soft power, e sua relação com a economia criativa. O último capítulo aborda a questão da economia da experiência e sua relação benéfica para com o esporte e os eventos esportivos. Foi feita uma pesquisa de ordem exploratória e descritiva, através de um levantamento bibliográfico que buscou informações ao longo do referencial teórico, e através de uma pesquisa de campo qualitativa, com entrevistas semi estruturadas. Após isso, o conhecimento trabalhado ao longo do referecial teórico foi confrontado com os dados primários das entrevistas, para concluir que o argumento central foi parcialmente corroborado e o esporte está diretamente relacionado a economia criativa, entretanto com algumas ressalvas sobre ser considerado um segmento criativoSubmitted by Tamara Cecilia Lombardi (tamara.lombardi@espm.br) on 2024-07-22T21:26:48Z No. of bitstreams: 1 GRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdf: 1229914 bytes, checksum: d0dc53323ef383dbeb3aaa4ae9cbc89c (MD5)Approved for entry into archive by Tamara Cecilia Lombardi (tamara.lombardi@espm.br) on 2024-07-22T21:27:09Z (GMT) No. of bitstreams: 1 GRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdf: 1229914 bytes, checksum: d0dc53323ef383dbeb3aaa4ae9cbc89c (MD5)Approved for entry into archive by Tamara Cecilia Lombardi (tamara.lombardi@espm.br) on 2024-07-22T21:27:18Z (GMT) No. of bitstreams: 1 GRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdf: 1229914 bytes, checksum: d0dc53323ef383dbeb3aaa4ae9cbc89c (MD5)Made available in DSpace on 2024-07-22T21:27:27Z (GMT). No. of bitstreams: 1 GRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdf: 1229914 bytes, checksum: d0dc53323ef383dbeb3aaa4ae9cbc89c (MD5) Previous issue date: 2024-02-29application/pdfhttp://tede2.espm.br/retrieve/2641/GRAEL%2c%20Nicholas%20Pellicano.%20O%20esporte%20e%20a%20Economia%20Criativa_Vers%c3%a3o%20Final.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Economia Criativa, Estratégia e InovaçãoESPMBrasilESPM::Pós-Graduação Stricto SensuEsporte; Economia Criativa; Soft Power; Estetização; Criatividade; Economia da ExperiênciaSports; Creative Economy; Soft Power; Aestheticization; Creativity; Experience EconomyCIENCIAS SOCIAIS APLICADAS::ECONOMIAO esporte e a economia criativaSport and the creative economyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis4744256034394832832500500600-4455193753091852328-2504903392600098822info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILGRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdf.jpgGRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdf.jpgimage/jpeg3280http://tede2.espm.br:8080/tede/bitstream/tede/744/3/GRAEL%2C+Nicholas+Pellicano.+O+esporte+e+a+Economia+Criativa_Vers%C3%A3o+Final.pdf.jpg0d3e27d899593d361d130b64481e0cd0MD53ORIGINALGRAEL, Nicholas Pellicano. O esporte e a Economia Criativa_Versão Final.pdfGRAEL, Nicholas Pellicano. 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dc.title.por.fl_str_mv O esporte e a economia criativa
dc.title.alternative.eng.fl_str_mv Sport and the creative economy
title O esporte e a economia criativa
spellingShingle O esporte e a economia criativa
Grael, Nicholas Pellicano
Esporte; Economia Criativa; Soft Power; Estetização; Criatividade; Economia da Experiência
Sports; Creative Economy; Soft Power; Aestheticization; Creativity; Experience Economy
CIENCIAS SOCIAIS APLICADAS::ECONOMIA
title_short O esporte e a economia criativa
title_full O esporte e a economia criativa
title_fullStr O esporte e a economia criativa
title_full_unstemmed O esporte e a economia criativa
title_sort O esporte e a economia criativa
author Grael, Nicholas Pellicano
author_facet Grael, Nicholas Pellicano
author_role author
dc.contributor.advisor1.fl_str_mv Dubeux, Veranise Jacubowski Correia
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/1706093099357760
dc.contributor.referee1.fl_str_mv Perrotta, Isabella Vicente
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/0405484529521542
dc.contributor.referee2.fl_str_mv Gouveia, Tânia Maria de Oliveira Almeida
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/8207025699078601
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/8735012123206615
dc.contributor.author.fl_str_mv Grael, Nicholas Pellicano
contributor_str_mv Dubeux, Veranise Jacubowski Correia
Perrotta, Isabella Vicente
Gouveia, Tânia Maria de Oliveira Almeida
dc.subject.por.fl_str_mv Esporte; Economia Criativa; Soft Power; Estetização; Criatividade; Economia da Experiência
topic Esporte; Economia Criativa; Soft Power; Estetização; Criatividade; Economia da Experiência
Sports; Creative Economy; Soft Power; Aestheticization; Creativity; Experience Economy
CIENCIAS SOCIAIS APLICADAS::ECONOMIA
dc.subject.eng.fl_str_mv Sports; Creative Economy; Soft Power; Aestheticization; Creativity; Experience Economy
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ECONOMIA
description The main goal of this project was to analyze how sports are related to creative economy. In order to achieve this goal, the central argument, initially developed, was that sports, given its current creative characteristics, are directly related to the concepts of creative economy and can even be recognized as a creative segment. The project has four chapters of review of literature, arising from the specific objectives, and each chapter addresses a different aspect chosen by the researcher to relate sports and creative economy. The first chapter deals specifically with the creative economy, and what defines an activity of the creative industry, in addition, it has a section dedicated to raising evidence of the presence of creativity within sports. The second chapter explains the aestheticization process that society has been going through, and how it reflects on the world of sports, according to the concepts of Lipovetsky and Serroy. The third chapter discusses how sports are used as an instrument of soft power, explaining what soft power is, and its relationship with creative economy. The last chapter talks about the experience economy and its beneficial relationship with sports and sporting events. An exploratory and descriptive research was carried out, through a bibliographical survey that aimed for information throughout the review of literature, and through a qualitative field research, with semi-structured interviews. After this, the secondary data collected was crossed with the primary data from the interviews, to conclude that the central argument was partially corroborated and that sports are directly related to the creative economy, however with some reservations about being considered a creative segment
publishDate 2024
dc.date.accessioned.fl_str_mv 2024-07-22T21:27:27Z
dc.date.issued.fl_str_mv 2024-02-29
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dc.identifier.citation.fl_str_mv Grael, Nicholas Pellicano. O esporte e a economia criativa. 2024. 158 f. Dissertação (Programa de Mestrado Profissional em Economia Criativa, Estratégia e Inovação) - Escola Superior de Propaganda e Marketing, Rio de Janeiro.
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/744
identifier_str_mv Grael, Nicholas Pellicano. O esporte e a economia criativa. 2024. 158 f. Dissertação (Programa de Mestrado Profissional em Economia Criativa, Estratégia e Inovação) - Escola Superior de Propaganda e Marketing, Rio de Janeiro.
url http://tede2.espm.br/handle/tede/744
dc.language.iso.fl_str_mv por
language por
dc.relation.program.fl_str_mv 4744256034394832832
dc.relation.confidence.fl_str_mv 500
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Economia Criativa, Estratégia e Inovação
dc.publisher.initials.fl_str_mv ESPM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv ESPM::Pós-Graduação Stricto Sensu
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
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