O consumo de memória dos invisíveis : representações e histórias de vida dos excluídos em iniciativas alternativas de comunicação

• Ano de defesa: 2019
• Autor(a) principal: Lobato, Mayara Luma Assmar Correia Maia
• Orientador(a): Nunes, Mônica Rebecca Ferrari
• Banca de defesa: Hoff, Tania Marcia Cezar, Casadei, Eliza Bachega, Ribeiro, Ana Paula Goulart, Buitoni, Dulcilia H.
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Doutorado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação e consumo; comunicação alternativa; jornalismo; excluídos sociais; memória
• Palavras-chave em Inglês: communication and consumption; alternative communication; journalism; socially excluded people; memoy
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/386

Having as a central concern the presence of memories of populations submitted to exclusion processes in contemporary media texts, this research intends to understand how alternative communication initiatives propose the memory consumption of the invisible, with emphasis on projects carried out in a digital environment. In order to do this, we take as specific study objects the pages SP Invisível and Nós, mulheres da periferia, which, in our perspective, adopt and incorporate techniques of narration and representation of the field of journalism and make a new meaning of the memories of the interviewees, giving visibility to social subjects (women from the suburbs, drug addicts, homeless city people, etc.) based on their life stories, profiles and hybrid texts that oscillate between informational and testimonial biases. Our theoretical foundation crosses three matrices: the studies on the development of cities and the processes of exclusion, centered in the first chapter of the thesis; the research on journalism, encompassing conceptual markings of genres and formats and problematizing the social place of alternative initiatives, in the second chapter; and the debates around memory, oral history and life histories in the field of communication, present in the third chapter. Concurrently with the discussion of theoretical and conceptual aspects, we present 31 texts published in Nós, mulheres da periferia, 28 posts in the pages of SP Invisível in the social network Facebook and six posts of this same initiative in its blog in Medium, in order to understand its mechanisms of narration and how memory and subjectivity are treated in textual content. In the end, we identify that, besides opening space and problematizing the processes of exclusion, the pages emulate journalistic resources – this professional field being understood as a cultural text, transversal to social / collective life –, giving greater technical accuracy to the reports. To the same extent, they contribute to the revision of historical constructions on the place of the excluded in urban life, making possible the use – and consumption – of the memory reports, making invisible subjects the protagonists of their own representations.