Uso do Twitter em campanhas eleitorais: um estudo de caso

Detalhes bibliográficos
Ano de defesa: 2019
Autor(a) principal: Coelho, Marina Bichara Faria
Orientador(a): Pereira Filho, Carlos Eduardo Ferreira
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Twitter
Campanha eleitoral
Campanha negativa
Engajamento
Business strategy
Bolsonaro
Palavras-chave em Inglês:
Upper echelons theory
Executive characteristics
Organizational performance
Link de acesso: https://hdl.handle.net/10438/28842
Resumo: Este estudo busca compreender como os políticos se apropriam dos novos meios de comunicação. Mais especificamente, pretende observar como o Twitter foi apropriado no período eleitoral e auxiliou o então candidato Jair Messias Bolsonaro a ser vitorioso.
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spelling Coelho, Marina Bichara FariaEscolas::EBAPEAmorim Neto, OctavioBorba, FelipePereira Filho, Carlos Eduardo Ferreira2020-03-02T19:46:08Z2020-03-02T19:46:08Z2019-12-11https://hdl.handle.net/10438/28842Este estudo busca compreender como os políticos se apropriam dos novos meios de comunicação. Mais especificamente, pretende observar como o Twitter foi apropriado no período eleitoral e auxiliou o então candidato Jair Messias Bolsonaro a ser vitorioso.Purpose - This study aims to analyze the influence of the formation and professional history of the executives, accumulated along their professional and life trajectory, in the behavior and performance in the direction of companies, having as reference the perspective of the Upper Echelons Theory. Methodology - Interviews with executives were conducted. The results of the research that, based on the texts by Hambrick and Mason (1984), current studies also consider CEO demographic characteristics, according to their role in conflict resolution between executives and teams, programs and relationships. social issues at various organizational levels. Findings - The interviews conducted proved Hambrick and Mason's theory that there are several factors / characteristics of executives that influence their decisions and the way they lead their teams. Research Limitations - The research was limited by the universe of Brazilian Mixed Economy Business Executives and other organizations. Practical Implications - The results of the work point to the statement that the education and life history of executives can, as predicted in theory, bring significant influence on their choices and strategic positioning, which can have impacts on company decisions. Social Implications - It is hoped that this work can be a contribution to executives or researchers on the subject and can help to build strategies based on their personal experiences. Originality - This is a research carried out within organizations to prove the current Theory presented.TwitterCampanha eleitoralCampanha negativaEngajamentoBusiness strategyBolsonaroUpper echelons theoryExecutive characteristicsOrganizational performanceTecnologiaTwitter - Aspectos políticosComunicação na política - Inovações tecnológicasCampanha eleitoral - Inovações tecnológicasCampanha eleitoral - Cobertura jornalística - Inovações tecnológicasInternet na campanha eleitoral - Estudo de casosUso do Twitter em campanhas eleitorais: um estudo de casoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisporreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALMarina Bichara_Aprovada_V3.pdfMarina 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dc.title.por.fl_str_mv Uso do Twitter em campanhas eleitorais: um estudo de caso
title Uso do Twitter em campanhas eleitorais: um estudo de caso
spellingShingle Uso do Twitter em campanhas eleitorais: um estudo de caso
Coelho, Marina Bichara Faria
Twitter
Campanha eleitoral
Campanha negativa
Engajamento
Business strategy
Bolsonaro
Upper echelons theory
Executive characteristics
Organizational performance
Tecnologia
Twitter - Aspectos políticos
Comunicação na política - Inovações tecnológicas
Campanha eleitoral - Inovações tecnológicas
Campanha eleitoral - Cobertura jornalística - Inovações tecnológicas
Internet na campanha eleitoral - Estudo de casos
title_short Uso do Twitter em campanhas eleitorais: um estudo de caso
title_full Uso do Twitter em campanhas eleitorais: um estudo de caso
title_fullStr Uso do Twitter em campanhas eleitorais: um estudo de caso
title_full_unstemmed Uso do Twitter em campanhas eleitorais: um estudo de caso
title_sort Uso do Twitter em campanhas eleitorais: um estudo de caso
author Coelho, Marina Bichara Faria
author_facet Coelho, Marina Bichara Faria
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Amorim Neto, Octavio
Borba, Felipe
dc.contributor.author.fl_str_mv Coelho, Marina Bichara Faria
dc.contributor.advisor1.fl_str_mv Pereira Filho, Carlos Eduardo Ferreira
contributor_str_mv Pereira Filho, Carlos Eduardo Ferreira
dc.subject.por.fl_str_mv Twitter
Campanha eleitoral
Campanha negativa
Engajamento
Business strategy
Bolsonaro
topic Twitter
Campanha eleitoral
Campanha negativa
Engajamento
Business strategy
Bolsonaro
Upper echelons theory
Executive characteristics
Organizational performance
Tecnologia
Twitter - Aspectos políticos
Comunicação na política - Inovações tecnológicas
Campanha eleitoral - Inovações tecnológicas
Campanha eleitoral - Cobertura jornalística - Inovações tecnológicas
Internet na campanha eleitoral - Estudo de casos
dc.subject.eng.fl_str_mv Upper echelons theory
Executive characteristics
Organizational performance
dc.subject.area.por.fl_str_mv Tecnologia
dc.subject.bibliodata.por.fl_str_mv Twitter - Aspectos políticos
Comunicação na política - Inovações tecnológicas
Campanha eleitoral - Inovações tecnológicas
Campanha eleitoral - Cobertura jornalística - Inovações tecnológicas
Internet na campanha eleitoral - Estudo de casos
description Este estudo busca compreender como os políticos se apropriam dos novos meios de comunicação. Mais especificamente, pretende observar como o Twitter foi apropriado no período eleitoral e auxiliou o então candidato Jair Messias Bolsonaro a ser vitorioso.
publishDate 2019
dc.date.issued.fl_str_mv 2019-12-11
dc.date.accessioned.fl_str_mv 2020-03-02T19:46:08Z
dc.date.available.fl_str_mv 2020-03-02T19:46:08Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
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url https://hdl.handle.net/10438/28842
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