Out with the new, in with the old: the impact of incremental innovations on market share gains

Detalhes bibliográficos
Ano de defesa: 2024
Autor(a) principal: Farinha, Rodrigo Lourenço
Orientador(a): Guissoni, Leandro Angotti, Teixeira, Thales S.
Banca de defesa: Não Informado pela instituição
Tipo de documento: Tese
Tipo de acesso: Acesso embargado
Idioma: eng
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Inovação incremental
Inovação radical
Pesquisa e desenvolvimento
Eficácia de produto
Informação do cliente
Palavras-chave em Inglês:
Incremental innovation
Radical innovation
Research and development
Product efficacy
Customer information
Link de acesso: https://hdl.handle.net/10438/36210
Resumo: Radical innovation has traditionally dominated academic and industry discussions, celebrated for its potential to disrupt markets and secure long-term competitive advantages. However, many dominant firms in R&D-intensive industries face increasing challenges in developing entirely new technologies. In contrast, nondominant firms are increasingly turning to incremental innovations as a more feasible and cost-effective alternative. This thesis systematically examines the effectiveness of incremental innovation. Using a novel dataset from a major knowledge-intensive industry, complemented by governmental and field data, it address key questions: Can incremental innovations capture more market share than radical innovations? Does the effectiveness of incremental versus radical innovations differ between dominant and nondominant firms? Under what conditions can incremental innovations successfully gain market share? My findings reveal that incremental innovations, especially those introduced by nondominant firms, capture significant market share. Moreover, price-adjusted efficacy is a key moderator of market share gains. Finally, I explore factors contributing to the success of incremental innovations.
id FGV_2090c4ca9cbefb6803bc2c8dc9af97dd
oai_identifier_str oai:repositorio.fgv.br:10438/36210
network_acronym_str FGV
network_name_str Repositório Institucional do FGV (FGV Repositório Digital)
repository_id_str
spelling Farinha, Rodrigo LourençoEscolas::EAESPZambaldi, FelipeClaro, Danny P.Gray, AllanGuissoni, Leandro AngottiTeixeira, Thales S.2024-12-12T13:57:06Z2024-12-12T13:57:06Z2024-10-29https://hdl.handle.net/10438/36210Radical innovation has traditionally dominated academic and industry discussions, celebrated for its potential to disrupt markets and secure long-term competitive advantages. However, many dominant firms in R&D-intensive industries face increasing challenges in developing entirely new technologies. In contrast, nondominant firms are increasingly turning to incremental innovations as a more feasible and cost-effective alternative. This thesis systematically examines the effectiveness of incremental innovation. Using a novel dataset from a major knowledge-intensive industry, complemented by governmental and field data, it address key questions: Can incremental innovations capture more market share than radical innovations? Does the effectiveness of incremental versus radical innovations differ between dominant and nondominant firms? Under what conditions can incremental innovations successfully gain market share? My findings reveal that incremental innovations, especially those introduced by nondominant firms, capture significant market share. Moreover, price-adjusted efficacy is a key moderator of market share gains. Finally, I explore factors contributing to the success of incremental innovations.A inovação radical tradicionalmente domina as discussões acadêmicas e de executivos, sendo reconhecida por seu potencial de disruptar mercados e garantir vantagens competitivas a longo prazo. No entanto, muitas empresas líderes em setores que investem significativamente em pesquisa e desenvolvimento (P&D) enfrentam dificuldades crescentes para criar tecnologias completamente novas. Em contraste, empresas menores ou menos dominantes estão cada vez mais recorrendo às inovações incrementais como uma alternativa mais acessível e econômica. Este estudo examina de forma sistemática a eficácia das inovações incrementais. Utilizando um conjunto de dados exclusivo de uma grande indústria com investimentos substanciais em P&D, complementado por dados governamentais e de campo, o estudo aborda questões fundamentais: As inovações incrementais podem capturar mais participação de mercado do que as inovações radicais? A eficácia dessas inovações varia entre empresas dominantes e não dominantes? Em que condições as inovações incrementais conseguem ganhar mercado com sucesso? Os resultados mostram que as inovações incrementais, especialmente aquelas introduzidas por empresas não dominantes, conquistam uma participação de mercado significativa. Além disso, a eficácia ajustada pelo preço surge como um fator determinante nos ganhos de market share. O estudo também identifica os principais fatores que contribuem para o sucesso dessas inovações.engIncremental innovationRadical innovationResearch and developmentProduct efficacyCustomer informationInovação incrementalInovação radicalPesquisa e desenvolvimentoEficácia de produtoInformação do clienteAdministração de empresasInovações tecnológicasInovações disruptivasPesquisa e desenvolvimentoProdutos novosComportamento do consumidorOut with the new, in with the old: the impact of incremental innovations on market share gainsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/embargoedAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVLICENSElicense.txtlicense.txttext/plain; charset=utf-85112https://repositorio.fgv.br/bitstreams/cc75c21b-b0ca-4abe-b445-413145f4c175/download2a4b67231f701c416a809246e7a10077MD52ORIGINAL2024-12-04_Farinha_PhD_Thesis_vSubmitted.pdf2024-12-04_Farinha_PhD_Thesis_vSubmitted.pdfPDFapplication/pdf1999973https://repositorio.fgv.br/bitstreams/b766fb5b-fa16-48e4-985b-407f2a37bd1c/downloadb3f12c24512089a245266dc77ab15de1MD53TEXT2024-12-04_Farinha_PhD_Thesis_vSubmitted.pdf.txt2024-12-04_Farinha_PhD_Thesis_vSubmitted.pdf.txtExtracted texttext/plain102158https://repositorio.fgv.br/bitstreams/f938032c-2af4-4977-94a0-6ceff48acb43/download6c9e05bbd05fb20e895fd7948cbd80f6MD54THUMBNAIL2024-12-04_Farinha_PhD_Thesis_vSubmitted.pdf.jpg2024-12-04_Farinha_PhD_Thesis_vSubmitted.pdf.jpgGenerated Thumbnailimage/jpeg2553https://repositorio.fgv.br/bitstreams/4bbaa7f8-1130-4b5a-ac6e-a03057197815/downloadce3dda36c0c68fa488b23aebf3ac1719MD5510438/362102024-12-13 03:01:03.89embargooai:repositorio.fgv.br:10438/36210https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742024-12-13T03:01:03Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)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
dc.title.eng.fl_str_mv Out with the new, in with the old: the impact of incremental innovations on market share gains
title Out with the new, in with the old: the impact of incremental innovations on market share gains
spellingShingle Out with the new, in with the old: the impact of incremental innovations on market share gains
Farinha, Rodrigo Lourenço
Incremental innovation
Radical innovation
Research and development
Product efficacy
Customer information
Inovação incremental
Inovação radical
Pesquisa e desenvolvimento
Eficácia de produto
Informação do cliente
Administração de empresas
Inovações tecnológicas
Inovações disruptivas
Pesquisa e desenvolvimento
Produtos novos
Comportamento do consumidor
title_short Out with the new, in with the old: the impact of incremental innovations on market share gains
title_full Out with the new, in with the old: the impact of incremental innovations on market share gains
title_fullStr Out with the new, in with the old: the impact of incremental innovations on market share gains
title_full_unstemmed Out with the new, in with the old: the impact of incremental innovations on market share gains
title_sort Out with the new, in with the old: the impact of incremental innovations on market share gains
author Farinha, Rodrigo Lourenço
author_facet Farinha, Rodrigo Lourenço
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Zambaldi, Felipe
Claro, Danny P.
Gray, Allan
dc.contributor.author.fl_str_mv Farinha, Rodrigo Lourenço
dc.contributor.advisor1.fl_str_mv Guissoni, Leandro Angotti
Teixeira, Thales S.
contributor_str_mv Guissoni, Leandro Angotti
Teixeira, Thales S.
dc.subject.eng.fl_str_mv Incremental innovation
Radical innovation
Research and development
Product efficacy
Customer information
topic Incremental innovation
Radical innovation
Research and development
Product efficacy
Customer information
Inovação incremental
Inovação radical
Pesquisa e desenvolvimento
Eficácia de produto
Informação do cliente
Administração de empresas
Inovações tecnológicas
Inovações disruptivas
Pesquisa e desenvolvimento
Produtos novos
Comportamento do consumidor
dc.subject.por.fl_str_mv Inovação incremental
Inovação radical
Pesquisa e desenvolvimento
Eficácia de produto
Informação do cliente
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Inovações tecnológicas
Inovações disruptivas
Pesquisa e desenvolvimento
Produtos novos
Comportamento do consumidor
description Radical innovation has traditionally dominated academic and industry discussions, celebrated for its potential to disrupt markets and secure long-term competitive advantages. However, many dominant firms in R&D-intensive industries face increasing challenges in developing entirely new technologies. In contrast, nondominant firms are increasingly turning to incremental innovations as a more feasible and cost-effective alternative. This thesis systematically examines the effectiveness of incremental innovation. Using a novel dataset from a major knowledge-intensive industry, complemented by governmental and field data, it address key questions: Can incremental innovations capture more market share than radical innovations? Does the effectiveness of incremental versus radical innovations differ between dominant and nondominant firms? Under what conditions can incremental innovations successfully gain market share? My findings reveal that incremental innovations, especially those introduced by nondominant firms, capture significant market share. Moreover, price-adjusted efficacy is a key moderator of market share gains. Finally, I explore factors contributing to the success of incremental innovations.
publishDate 2024
dc.date.accessioned.fl_str_mv 2024-12-12T13:57:06Z
dc.date.available.fl_str_mv 2024-12-12T13:57:06Z
dc.date.issued.fl_str_mv 2024-10-29
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/doctoralThesis
format doctoralThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10438/36210
url https://hdl.handle.net/10438/36210
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Repositório Institucional do FGV (FGV Repositório Digital)
collection Repositório Institucional do FGV (FGV Repositório Digital)
bitstream.url.fl_str_mv https://repositorio.fgv.br/bitstreams/cc75c21b-b0ca-4abe-b445-413145f4c175/download
https://repositorio.fgv.br/bitstreams/b766fb5b-fa16-48e4-985b-407f2a37bd1c/download
https://repositorio.fgv.br/bitstreams/f938032c-2af4-4977-94a0-6ceff48acb43/download
https://repositorio.fgv.br/bitstreams/4bbaa7f8-1130-4b5a-ac6e-a03057197815/download
bitstream.checksum.fl_str_mv 2a4b67231f701c416a809246e7a10077
b3f12c24512089a245266dc77ab15de1
6c9e05bbd05fb20e895fd7948cbd80f6
ce3dda36c0c68fa488b23aebf3ac1719
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv
_version_ 1827842445041205248

Registros relacionados