A construção de sentidos diante de um acidente ambiental: administração pública e sociedade contando estórias

• Ano de defesa: 2010
• Autor(a) principal: Guimarães, Paulo Cesar Vaz
• Orientador(a): Alves, Mário Aquino
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Acidentes; Administração pública; Responsabilidade social corporativa; Vila Carioca
• Palavras-chave em Inglês: Accidents; Sensemaking; Public administration; Corporate social responsibility
• Link de acesso: http://hdl.handle.net/10438/4657

Relations between companies and community represent an old object of study and in the last three decades it has been said that there would be a corporate social responsibility. This thesis evaluates the relationship between a firm and other local organizations occurred in a crisis situation, with the goal to highlight the interests of the most fundamental social actors. It was selected an environmental disaster that occurred in the city of São Paulo, in which representatives of public administration interacted with society. The methodology of the research consisted in looking the communicative strategies by the lens of sensemaking, taking as the central support Karl Weick´s conceptual enhancement. Firstly, a review of the organizational theory approaches that have been used in disasters events was made, mainly the Man Made Disaster theory, idealized by Brian Turner in 1976, because it provides a comprehensive vision. Following, the accident was detailed with the intention of establishing the scenario where the play has taken place. With this framework, the speeches registered in the committees of inquiry, created to investigate the problem, were classified following a documental code built according to the nature of the case in focus. It was concluded that the strategy of blaming, that occurs in this type of situation, has not been overcome, which would be required for the transformation of the actors status quo.