O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP

Detalhes bibliográficos
Ano de defesa: 2012
Autor(a) principal: Ost, Sabrina Marinho
Orientador(a): Teixeira, Sônia Maria Fleury
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: http://hdl.handle.net/10438/9614
Resumo: This case study aimed to identify how the implementation of the Unidade de Polícia Pacificadora ('Pacifying Police Unit,' or UPP) in Santa Marta favela, Rio de Janeiro, has changed the interaction of the market with this community and how it affected social relations in the slum, according to the perception of the residents. The objective of this research was to understand how the internal market, be it formal or informal, has responded to the new situation and how actors from the external market, as Firjan, Light, among others, have been working on site. Moreover, we aimed to examine how this new market dynamics, made possible by greater state presence in Santa Marta, influenced local sociability. Furthermore, we carried out a field research where observations and semi-open interviews were conducted with representatives of companies that operate in the favela, as well as local entrepreneurs, residents and local leaders. We found that the expansion of the internal market and external market activity in the favela, allows some benefits to reach those who live there. However, this situation has generated new insecurities to residents who feel that increased tourism and festivities to the general public have been restricting leisure facilities. We also found that they fear not being able to afford the rising costs of living there and the consequent impoverishment, as well as they fear that they will suffer a process of banishment caused by market pressure. Thus, some will be able to take advantage and even promote themselves through the opportunities that have arisen with the expansion of the market, while others probably won’t have the capability and will suffer a new exclusion.
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spelling Ost, Sabrina MarinhoEscolas::EBAPEMartins, Paulo Emílio MatosMoller, Renato CesarTeixeira, Sônia Maria Fleury2012-04-12T14:37:40Z2012-04-12T14:37:40Z2012-03-13OST, Sabrina Marinho. O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2012.http://hdl.handle.net/10438/9614This case study aimed to identify how the implementation of the Unidade de Polícia Pacificadora ('Pacifying Police Unit,' or UPP) in Santa Marta favela, Rio de Janeiro, has changed the interaction of the market with this community and how it affected social relations in the slum, according to the perception of the residents. The objective of this research was to understand how the internal market, be it formal or informal, has responded to the new situation and how actors from the external market, as Firjan, Light, among others, have been working on site. Moreover, we aimed to examine how this new market dynamics, made possible by greater state presence in Santa Marta, influenced local sociability. Furthermore, we carried out a field research where observations and semi-open interviews were conducted with representatives of companies that operate in the favela, as well as local entrepreneurs, residents and local leaders. We found that the expansion of the internal market and external market activity in the favela, allows some benefits to reach those who live there. However, this situation has generated new insecurities to residents who feel that increased tourism and festivities to the general public have been restricting leisure facilities. We also found that they fear not being able to afford the rising costs of living there and the consequent impoverishment, as well as they fear that they will suffer a process of banishment caused by market pressure. Thus, some will be able to take advantage and even promote themselves through the opportunities that have arisen with the expansion of the market, while others probably won’t have the capability and will suffer a new exclusion.O presente estudo de caso teve por objetivo identificar como a implantação da Unidade de Polícia Pacificadora na favela Santa Marta, na Zona Sul do Rio de Janeiro, alterou a interação do mercado com esta comunidade e como isso afetou as relações sociais na favela a partir da percepção dos moradores. O intuito era perceber como o mercado interno, seja ele formal ou informal, tem respondido à nova conjuntura e como atores do mercado externo, como Firjan, Light, entre outros, vêm atuando no local. Ademais, buscou-se analisar como essa nova dinâmica do mercado, viabilizada pela maior presença do estado no Santa Marta, influenciou a sociabilidade local. Para tal, por meio de pesquisa de campo, foram realizadas observações participantes e entrevistas semi-abertas com representantes de empresas que atuam na comunidade, empreendedores locais, moradores e lideranças. Concluiu-se que a expansão do mercado interno e da atuação do mercado externo na comunidade, permite que alguns benefícios cheguem; contudo, essa nova conjuntura tem gerado inseguranças nos moradores que sentem que tiveram espaços de lazer restringidos com o aumento do turismo e eventos festivos para o público externo, receiam não ter condições de arcar com o aumento do custo de vida e conseqüente empobrecimento e temem que venham a sofrer um processo de remoção branca causada pela pressão do mercado. Assim, alguns terão condições de aproveitar e até se desenvolver com as oportunidades que têm surgido com a expansão do mercado, enquanto outros, provavelmente, não terão capacidade e sofrerão uma nova exclusão.porMercadoCidadaniaFavelaSanta MartaUnidade de polícia pacificadora (UPP)EstadoAdministração de empresasPolíticas públicasComunidade - DesenvolvimentoCidadaniaSegurança públicaAjuda federal ao desenvolvimento da comunidadeO mercado sobe a favela: um estudo sobre o Santa Marta pós-UPPinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/4e9ef8b5-0725-4bc3-b49b-4a7cbcaa8019/downloaddfb340242cced38a6cca06c627998fa1MD52ORIGINALDissertação Final.pdfDissertação 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
dc.title.por.fl_str_mv O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
title O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
spellingShingle O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
Ost, Sabrina Marinho
Mercado
Cidadania
Favela
Santa Marta
Unidade de polícia pacificadora (UPP)
Estado
Administração de empresas
Políticas públicas
Comunidade - Desenvolvimento
Cidadania
Segurança pública
Ajuda federal ao desenvolvimento da comunidade
title_short O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
title_full O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
title_fullStr O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
title_full_unstemmed O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
title_sort O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP
author Ost, Sabrina Marinho
author_facet Ost, Sabrina Marinho
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Martins, Paulo Emílio Matos
Moller, Renato Cesar
dc.contributor.author.fl_str_mv Ost, Sabrina Marinho
dc.contributor.advisor1.fl_str_mv Teixeira, Sônia Maria Fleury
contributor_str_mv Teixeira, Sônia Maria Fleury
dc.subject.por.fl_str_mv Mercado
Cidadania
Favela
Santa Marta
Unidade de polícia pacificadora (UPP)
Estado
topic Mercado
Cidadania
Favela
Santa Marta
Unidade de polícia pacificadora (UPP)
Estado
Administração de empresas
Políticas públicas
Comunidade - Desenvolvimento
Cidadania
Segurança pública
Ajuda federal ao desenvolvimento da comunidade
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Políticas públicas
Comunidade - Desenvolvimento
Cidadania
Segurança pública
Ajuda federal ao desenvolvimento da comunidade
description This case study aimed to identify how the implementation of the Unidade de Polícia Pacificadora ('Pacifying Police Unit,' or UPP) in Santa Marta favela, Rio de Janeiro, has changed the interaction of the market with this community and how it affected social relations in the slum, according to the perception of the residents. The objective of this research was to understand how the internal market, be it formal or informal, has responded to the new situation and how actors from the external market, as Firjan, Light, among others, have been working on site. Moreover, we aimed to examine how this new market dynamics, made possible by greater state presence in Santa Marta, influenced local sociability. Furthermore, we carried out a field research where observations and semi-open interviews were conducted with representatives of companies that operate in the favela, as well as local entrepreneurs, residents and local leaders. We found that the expansion of the internal market and external market activity in the favela, allows some benefits to reach those who live there. However, this situation has generated new insecurities to residents who feel that increased tourism and festivities to the general public have been restricting leisure facilities. We also found that they fear not being able to afford the rising costs of living there and the consequent impoverishment, as well as they fear that they will suffer a process of banishment caused by market pressure. Thus, some will be able to take advantage and even promote themselves through the opportunities that have arisen with the expansion of the market, while others probably won’t have the capability and will suffer a new exclusion.
publishDate 2012
dc.date.accessioned.fl_str_mv 2012-04-12T14:37:40Z
dc.date.available.fl_str_mv 2012-04-12T14:37:40Z
dc.date.issued.fl_str_mv 2012-03-13
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv OST, Sabrina Marinho. O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2012.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/9614
identifier_str_mv OST, Sabrina Marinho. O mercado sobe a favela: um estudo sobre o Santa Marta pós-UPP. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2012.
url http://hdl.handle.net/10438/9614
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