Structural analysis of the place of wine in Brazil
Ano de defesa: | 2011 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Link de acesso: | http://hdl.handle.net/10438/8629 |
Resumo: | With the constant decrease of the wine consumption in traditional winemaking countries, more and more Brazil is seen as an appealing market. But the country also pretends to become an international player of winemaking in its own right. Both the participants of the Brazilian wine industry and the foreigners trying to get advantage of this promising market are facing new challenges to develop the consumption of wine in the world’s fifth largest country. Among all the possible actions to be taken in that sense, it also is worth taking time for a collective thought on the place of wine in the country, as well as the factors that shape it. What are these factors, which ones really make the difference, and what is their respective impact on the evolution of the place of wine in the country? After drawing the big picture of the wine market situation, this thesis tries to identify the levers of the evolution of the place of wine in Brazil. Using the tools of prospective, it aims at putting into perspective the different driving forces that influence its development, and in particular the relative influence of the political drivers. This paper also intends to be a first step of a prospective study as it constitutes a solid base for scenario planning. This paper is divided in five chapters starting with 'introduction', followed by chapter 2 'Theoretical framework'. Chapter 3 is 'Methodology', followed by chapter 4 'Description and analysis of the results'. Finally the results are discussed and concluded in the last part 'Conclusions and implications for future studies'. |
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Dartayre, Frédéric DanielEscolas::EBAPEZanini, Marco Tulio FundãoSauerbronn, Fernanda FilgueirasMotta, Paulo Roberto2011-09-22T18:41:27Z2011-09-22T18:41:27Z2011-04DARTAYRE, Frédéric Daniel. Structural analysis of the place of wine in Brazil. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2011.http://hdl.handle.net/10438/8629With the constant decrease of the wine consumption in traditional winemaking countries, more and more Brazil is seen as an appealing market. But the country also pretends to become an international player of winemaking in its own right. Both the participants of the Brazilian wine industry and the foreigners trying to get advantage of this promising market are facing new challenges to develop the consumption of wine in the world’s fifth largest country. Among all the possible actions to be taken in that sense, it also is worth taking time for a collective thought on the place of wine in the country, as well as the factors that shape it. What are these factors, which ones really make the difference, and what is their respective impact on the evolution of the place of wine in the country? After drawing the big picture of the wine market situation, this thesis tries to identify the levers of the evolution of the place of wine in Brazil. Using the tools of prospective, it aims at putting into perspective the different driving forces that influence its development, and in particular the relative influence of the political drivers. This paper also intends to be a first step of a prospective study as it constitutes a solid base for scenario planning. This paper is divided in five chapters starting with 'introduction', followed by chapter 2 'Theoretical framework'. Chapter 3 is 'Methodology', followed by chapter 4 'Description and analysis of the results'. Finally the results are discussed and concluded in the last part 'Conclusions and implications for future studies'.engTodo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis.info:eu-repo/semantics/openAccessStructural analysis of the place of wine in Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAdministração de empresasPlanejamento estratégicoProspecçãoIndústria vinícola - BrasilVinho - Consumo - Brasilreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALFrederic Dartayre.pdfFrederic Dartayre.pdfPDFapplication/pdf749928http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/8629/1/Frederic%20Dartayre.pdf1debffce3ae69d415c8ec50bb232e2b5MD51LICENSElicense.txtlicense.txttext/plain; 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InstitucionalPRI |
dc.title.eng.fl_str_mv |
Structural analysis of the place of wine in Brazil |
title |
Structural analysis of the place of wine in Brazil |
spellingShingle |
Structural analysis of the place of wine in Brazil Dartayre, Frédéric Daniel Administração de empresas Planejamento estratégico Prospecção Indústria vinícola - Brasil Vinho - Consumo - Brasil |
title_short |
Structural analysis of the place of wine in Brazil |
title_full |
Structural analysis of the place of wine in Brazil |
title_fullStr |
Structural analysis of the place of wine in Brazil |
title_full_unstemmed |
Structural analysis of the place of wine in Brazil |
title_sort |
Structural analysis of the place of wine in Brazil |
author |
Dartayre, Frédéric Daniel |
author_facet |
Dartayre, Frédéric Daniel |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Zanini, Marco Tulio Fundão Sauerbronn, Fernanda Filgueiras |
dc.contributor.author.fl_str_mv |
Dartayre, Frédéric Daniel |
dc.contributor.advisor1.fl_str_mv |
Motta, Paulo Roberto |
contributor_str_mv |
Motta, Paulo Roberto |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
topic |
Administração de empresas Planejamento estratégico Prospecção Indústria vinícola - Brasil Vinho - Consumo - Brasil |
dc.subject.bibliodata.por.fl_str_mv |
Planejamento estratégico Prospecção Indústria vinícola - Brasil Vinho - Consumo - Brasil |
description |
With the constant decrease of the wine consumption in traditional winemaking countries, more and more Brazil is seen as an appealing market. But the country also pretends to become an international player of winemaking in its own right. Both the participants of the Brazilian wine industry and the foreigners trying to get advantage of this promising market are facing new challenges to develop the consumption of wine in the world’s fifth largest country. Among all the possible actions to be taken in that sense, it also is worth taking time for a collective thought on the place of wine in the country, as well as the factors that shape it. What are these factors, which ones really make the difference, and what is their respective impact on the evolution of the place of wine in the country? After drawing the big picture of the wine market situation, this thesis tries to identify the levers of the evolution of the place of wine in Brazil. Using the tools of prospective, it aims at putting into perspective the different driving forces that influence its development, and in particular the relative influence of the political drivers. This paper also intends to be a first step of a prospective study as it constitutes a solid base for scenario planning. This paper is divided in five chapters starting with 'introduction', followed by chapter 2 'Theoretical framework'. Chapter 3 is 'Methodology', followed by chapter 4 'Description and analysis of the results'. Finally the results are discussed and concluded in the last part 'Conclusions and implications for future studies'. |
publishDate |
2011 |
dc.date.accessioned.fl_str_mv |
2011-09-22T18:41:27Z |
dc.date.available.fl_str_mv |
2011-09-22T18:41:27Z |
dc.date.issued.fl_str_mv |
2011-04 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
DARTAYRE, Frédéric Daniel. Structural analysis of the place of wine in Brazil. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2011. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/8629 |
identifier_str_mv |
DARTAYRE, Frédéric Daniel. Structural analysis of the place of wine in Brazil. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2011. |
url |
http://hdl.handle.net/10438/8629 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
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