Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil
Ano de defesa: | 2012 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Link de acesso: | http://hdl.handle.net/10438/9458 |
Resumo: | This paper examines the efforts oriented to the internal generation of new businesses in Brazilian subsidiaries of multinational corporations. In order to reach that, it uses an exploratory research, in form of a multiple case study, carried out with four projects, in three different companies. The research adds empirical evidences, which could be later used by the academy on the development of theories, or by practitioners, as references to best practices. The analysis of the cases is based on the literature produced around the concept of corporate venturing, pointed out as one of the expressions of the corporate entrepreneurship. The study identifies considerable differences in the approach of the analyzed companies. It depicts cases of organizational separation between the venturing unit to the traditional business, and others, where it finds traces of organizational ambidexterity. It notes the existence of structured processes, encompassing stages as ideas prospection and incubation, besides other simplified ones, developed ad- hoc for specific projects. Additionally, the study points out indications of strategic logics oriented both for the exploration and the exploitation. Finally, it presents some particularities detected as consequences of the development being held in the Brazilian environment. |
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Kahn, RicardoEscolas::EAESPCsillag, João MárioHashimoto, MarcosDi Serio, Luiz Carlos2012-03-21T13:14:12Z2012-02-29KAHN, Ricardo. Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2012.http://hdl.handle.net/10438/9458This paper examines the efforts oriented to the internal generation of new businesses in Brazilian subsidiaries of multinational corporations. In order to reach that, it uses an exploratory research, in form of a multiple case study, carried out with four projects, in three different companies. The research adds empirical evidences, which could be later used by the academy on the development of theories, or by practitioners, as references to best practices. The analysis of the cases is based on the literature produced around the concept of corporate venturing, pointed out as one of the expressions of the corporate entrepreneurship. The study identifies considerable differences in the approach of the analyzed companies. It depicts cases of organizational separation between the venturing unit to the traditional business, and others, where it finds traces of organizational ambidexterity. It notes the existence of structured processes, encompassing stages as ideas prospection and incubation, besides other simplified ones, developed ad- hoc for specific projects. Additionally, the study points out indications of strategic logics oriented both for the exploration and the exploitation. Finally, it presents some particularities detected as consequences of the development being held in the Brazilian environment.O presente trabalho investiga os esforços orientados à geração interna de novos negócios em subsidiárias de empresas multinacionais atuantes no Brasil. Para tanto, realiza uma pesquisa exploratória, na forma de um estudo de casos múltiplos, com quatro projetos de três diferentes empresas. A pesquisa agrega evidências empíricas que poderão ser utilizadas posteriormente pela academia no desenvolvimento de teorias, ou também nas empresas, através da referência de práticas já experimentadas. Os casos são analisados com base nos conceitos da literatura produzida em torno do conceito de corporate venturing, tido como uma das manifestações do empreendedorismo corporativo. O estudo observa, entre as empresas analisadas, consideráveis diferenças em suas abordagens. Verifica, em termos de organização, desde a ausência de separação das funções de desenvolvimento de novos negócios para o negócio tradicional, até indícios de ambidestria organizacional. Constata a existência de processos estruturados, que incluem fases como a prospecção de iniciativas e a incubação, em contraste com outros mais simplificados, desenvolvidos ad-hoc para a condução de projetos específicos. Identifica manifestações de lógicas estratégicas orientadas tanto ao exploration como ao exploitation. Por fim, aponta algumas das particularidades observadas pelo fato do desenvolvimento ter sido realizado em ambiente brasileiro.porDesenvolvimento de novos negóciosCorporate venturingEmpreendedorismo corporativoEmpresas multinacionaisInovaçãoAdministração de empresasEmpresas multinacionais - BrasilEmpresas subsidiárias - BrasilEmpreendedorismoCriatividade nos negóciosFatores antecedentes na geração de novos negócios: estudo de casos no Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALKahn, Ricardo - Fatores antecedentes na geração de novos negócios.pdfKahn, Ricardo - Fatores antecedentes na geração de novos negócios.pdfapplication/pdf2661974https://repositorio.fgv.br/bitstreams/f4cd65c3-d279-4710-98a4-ec5e521d2bf7/download326061393b99536421c2404ef543ff7eMD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
title |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
spellingShingle |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil Kahn, Ricardo Desenvolvimento de novos negócios Corporate venturing Empreendedorismo corporativo Empresas multinacionais Inovação Administração de empresas Empresas multinacionais - Brasil Empresas subsidiárias - Brasil Empreendedorismo Criatividade nos negócios |
title_short |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
title_full |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
title_fullStr |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
title_full_unstemmed |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
title_sort |
Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil |
author |
Kahn, Ricardo |
author_facet |
Kahn, Ricardo |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Csillag, João Mário Hashimoto, Marcos |
dc.contributor.author.fl_str_mv |
Kahn, Ricardo |
dc.contributor.advisor1.fl_str_mv |
Di Serio, Luiz Carlos |
contributor_str_mv |
Di Serio, Luiz Carlos |
dc.subject.por.fl_str_mv |
Desenvolvimento de novos negócios Corporate venturing Empreendedorismo corporativo Empresas multinacionais Inovação |
topic |
Desenvolvimento de novos negócios Corporate venturing Empreendedorismo corporativo Empresas multinacionais Inovação Administração de empresas Empresas multinacionais - Brasil Empresas subsidiárias - Brasil Empreendedorismo Criatividade nos negócios |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empresas multinacionais - Brasil Empresas subsidiárias - Brasil Empreendedorismo Criatividade nos negócios |
description |
This paper examines the efforts oriented to the internal generation of new businesses in Brazilian subsidiaries of multinational corporations. In order to reach that, it uses an exploratory research, in form of a multiple case study, carried out with four projects, in three different companies. The research adds empirical evidences, which could be later used by the academy on the development of theories, or by practitioners, as references to best practices. The analysis of the cases is based on the literature produced around the concept of corporate venturing, pointed out as one of the expressions of the corporate entrepreneurship. The study identifies considerable differences in the approach of the analyzed companies. It depicts cases of organizational separation between the venturing unit to the traditional business, and others, where it finds traces of organizational ambidexterity. It notes the existence of structured processes, encompassing stages as ideas prospection and incubation, besides other simplified ones, developed ad- hoc for specific projects. Additionally, the study points out indications of strategic logics oriented both for the exploration and the exploitation. Finally, it presents some particularities detected as consequences of the development being held in the Brazilian environment. |
publishDate |
2012 |
dc.date.accessioned.fl_str_mv |
2012-03-21T13:14:12Z |
dc.date.issued.fl_str_mv |
2012-02-29 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
KAHN, Ricardo. Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2012. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/9458 |
identifier_str_mv |
KAHN, Ricardo. Fatores antecedentes na geração de novos negócios: estudo de casos no Brasil. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2012. |
url |
http://hdl.handle.net/10438/9458 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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instacron_str |
FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/f4cd65c3-d279-4710-98a4-ec5e521d2bf7/download https://repositorio.fgv.br/bitstreams/12bc4df9-a998-47dd-b34d-ecb0d9cfc83d/download https://repositorio.fgv.br/bitstreams/c8ab3c22-8cea-4688-8f8a-f0bbf6e015b4/download https://repositorio.fgv.br/bitstreams/113b1253-db12-46d5-ae7c-49112277fa8b/download |
bitstream.checksum.fl_str_mv |
326061393b99536421c2404ef543ff7e dfb340242cced38a6cca06c627998fa1 3d6ce592ef3fa55128aa9d8a480b14b3 890da0635b70c1849cb6fcc222b8553f |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810024523069652992 |