The internationalization of South Korea MNC to Brazil
Ano de defesa: | 2021 |
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Autor(a) principal: | |
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Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | https://hdl.handle.net/10438/30234 |
Resumo: | In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive advantages. And the case studies represent the growth of multinational companies associated with the internationalization strategy, based on the Eclectic Paradigm. This study undertakes the South Korean MNC active in the Brazilian market, which are HT Micron, Hyundai Motor Brazil, Hyundai Heavy Industry, Sae Dong Brazil, and Samsung Electronics. The present study aims to identify the patterns of similarity and differences in entry mode of South Korea MNC, by exploring the motivation for internationalization and reason for selecting the Brazilian market. To accomplish this purpose, the Eclectic Paradigm, also known as OLI Framework, was studied in the literature review, to understand the Motivation-Seeking (Resource, Market, Efficiency and Strategic-Asset-Seeking) of internationalization, consequently the Ownership, Location, and Internalization Advantages. The methodology presents a qualitative approach of primary and secondary data. In particular, the primary data includes interviews from four field perspective: academic, researcher, intermediator, and multinational. On the other hand, the secondary data are to enhance the data collected from the primary data, and CAGE analysis to explore the institutional differences and similarities between both countries. The study concludes that both countries present substantial institutional differences, in cultural aspects, administrative managerial, geographical opposition, and economic development. The Brazilian market is considered an attractive market allowing to be an internationalization driver factor for country with saturated and limited market. The case of South Korean MNC presented, demonstrated a relatively similar results in motivationseeking reasons, entry mode strategy and the OLI advantages. |
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Lee, Salomão Ha YoonEscolas::EAESPCasarões, Guilherme Stolle Paixão eMonticelli, Jefferson MarlonCalixto, Cyntia Vilasboas2021-03-16T15:37:19Z2021-03-16T15:37:19Z2021-02-10https://hdl.handle.net/10438/30234In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive advantages. And the case studies represent the growth of multinational companies associated with the internationalization strategy, based on the Eclectic Paradigm. This study undertakes the South Korean MNC active in the Brazilian market, which are HT Micron, Hyundai Motor Brazil, Hyundai Heavy Industry, Sae Dong Brazil, and Samsung Electronics. The present study aims to identify the patterns of similarity and differences in entry mode of South Korea MNC, by exploring the motivation for internationalization and reason for selecting the Brazilian market. To accomplish this purpose, the Eclectic Paradigm, also known as OLI Framework, was studied in the literature review, to understand the Motivation-Seeking (Resource, Market, Efficiency and Strategic-Asset-Seeking) of internationalization, consequently the Ownership, Location, and Internalization Advantages. The methodology presents a qualitative approach of primary and secondary data. In particular, the primary data includes interviews from four field perspective: academic, researcher, intermediator, and multinational. On the other hand, the secondary data are to enhance the data collected from the primary data, and CAGE analysis to explore the institutional differences and similarities between both countries. The study concludes that both countries present substantial institutional differences, in cultural aspects, administrative managerial, geographical opposition, and economic development. The Brazilian market is considered an attractive market allowing to be an internationalization driver factor for country with saturated and limited market. The case of South Korean MNC presented, demonstrated a relatively similar results in motivationseeking reasons, entry mode strategy and the OLI advantages.Em uma visão mundial, a força da globalização traz novas oportunidades para as empresas dirigindo à expansão global. No qual, esses negócios internacionais devem se concentrar nas competências essenciais, aliança estratégica e vantagens competitivas. E este estudo de casos representam o crescimento das empresas multinacionais associados à estratégia de internacionalização, com base no Paradigma Eclético. Este estudo envolve as multinacionais sul-coreanas com atuação no mercado brasileiro, que são HT Micron, Hyundai Motor Brasil, Hyundai Heavy Industry, Sae Dong Brasil e Samsung Electronics. O presente estudo tem como objetivo identificar os padrões de semelhança e diferenças no modo de entrada das multinacionais sul-coreanas, explorando a motivação para a internacionalização e o motivo da seleção do mercado brasileiro. Para executar este objetivo, o Paradigma Eclético, também conhecido como OLI Framework, foi estudado na revisão da literatura, para compreender a Motivação-Procura (Recurso, Mercado, Eficiência e Ativos Estratégicos) da internacionalização, conseqüentemente as vantagens de Propriedade, Localização, e Internalização. A metodologia apresenta uma abordagem qualitativa de dados primários e secundários. Em particular, os dados primários incluem entrevistas a partir de quatro perspectivas de campo: acadêmico, pesquisador, intermediário e multinacional. Por outro lado, os dados secundários são para aprimorar os dados coletados dos dados primários, e a análise CAGE para explorar as diferenças institucionais e semelhanças entre os dois países. O estudo conclui que ambos os países apresentam diferenças institucionais substanciais, em aspectos culturais, gestão administrativa, oposição geográfica e desenvolvimento econômico. O mercado brasileiro é considerado um mercado atraente, permitindo ser um fator impulsionador de internacionalização para um país com mercado saturado e limitado. Os casos da MNCs sul-coreana apresentado, demonstrou resultados relativamente semelhantes em razões de busca de motivação, estratégia de modo de entrada e as OLI vantagens.engInternationalizationMotivationEntry modeSouth Korea MNCBrazilian marketInternacionalizaçãoMotivaçãoModo de entradaMNC sul coreanoMercado brasileiroAdministração de empresasEmpresas multinacionais - Coréia do SulGlobalizaçãoIndustria - LocalizaçãoVantagem competitivaThe internationalization of South Korea MNC to Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTHUMBNAILFGV MPGI THESIS - Salomao Lee (Final Version).pdf.jpgFGV MPGI THESIS - Salomao Lee (Final Version).pdf.jpgGenerated 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ório InstitucionalPRI |
dc.title.eng.fl_str_mv |
The internationalization of South Korea MNC to Brazil |
title |
The internationalization of South Korea MNC to Brazil |
spellingShingle |
The internationalization of South Korea MNC to Brazil Lee, Salomão Ha Yoon Internationalization Motivation Entry mode South Korea MNC Brazilian market Internacionalização Motivação Modo de entrada MNC sul coreano Mercado brasileiro Administração de empresas Empresas multinacionais - Coréia do Sul Globalização Industria - Localização Vantagem competitiva |
title_short |
The internationalization of South Korea MNC to Brazil |
title_full |
The internationalization of South Korea MNC to Brazil |
title_fullStr |
The internationalization of South Korea MNC to Brazil |
title_full_unstemmed |
The internationalization of South Korea MNC to Brazil |
title_sort |
The internationalization of South Korea MNC to Brazil |
author |
Lee, Salomão Ha Yoon |
author_facet |
Lee, Salomão Ha Yoon |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Casarões, Guilherme Stolle Paixão e Monticelli, Jefferson Marlon |
dc.contributor.author.fl_str_mv |
Lee, Salomão Ha Yoon |
dc.contributor.advisor1.fl_str_mv |
Calixto, Cyntia Vilasboas |
contributor_str_mv |
Calixto, Cyntia Vilasboas |
dc.subject.eng.fl_str_mv |
Internationalization Motivation Entry mode South Korea MNC Brazilian market |
topic |
Internationalization Motivation Entry mode South Korea MNC Brazilian market Internacionalização Motivação Modo de entrada MNC sul coreano Mercado brasileiro Administração de empresas Empresas multinacionais - Coréia do Sul Globalização Industria - Localização Vantagem competitiva |
dc.subject.por.fl_str_mv |
Internacionalização Motivação Modo de entrada MNC sul coreano Mercado brasileiro |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empresas multinacionais - Coréia do Sul Globalização Industria - Localização Vantagem competitiva |
description |
In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive advantages. And the case studies represent the growth of multinational companies associated with the internationalization strategy, based on the Eclectic Paradigm. This study undertakes the South Korean MNC active in the Brazilian market, which are HT Micron, Hyundai Motor Brazil, Hyundai Heavy Industry, Sae Dong Brazil, and Samsung Electronics. The present study aims to identify the patterns of similarity and differences in entry mode of South Korea MNC, by exploring the motivation for internationalization and reason for selecting the Brazilian market. To accomplish this purpose, the Eclectic Paradigm, also known as OLI Framework, was studied in the literature review, to understand the Motivation-Seeking (Resource, Market, Efficiency and Strategic-Asset-Seeking) of internationalization, consequently the Ownership, Location, and Internalization Advantages. The methodology presents a qualitative approach of primary and secondary data. In particular, the primary data includes interviews from four field perspective: academic, researcher, intermediator, and multinational. On the other hand, the secondary data are to enhance the data collected from the primary data, and CAGE analysis to explore the institutional differences and similarities between both countries. The study concludes that both countries present substantial institutional differences, in cultural aspects, administrative managerial, geographical opposition, and economic development. The Brazilian market is considered an attractive market allowing to be an internationalization driver factor for country with saturated and limited market. The case of South Korean MNC presented, demonstrated a relatively similar results in motivationseeking reasons, entry mode strategy and the OLI advantages. |
publishDate |
2021 |
dc.date.accessioned.fl_str_mv |
2021-03-16T15:37:19Z |
dc.date.available.fl_str_mv |
2021-03-16T15:37:19Z |
dc.date.issued.fl_str_mv |
2021-02-10 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/30234 |
url |
https://hdl.handle.net/10438/30234 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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openAccess |
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reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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