Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome

Detalhes bibliográficos
Ano de defesa: 2019
Autor(a) principal: Risola, Fernanda Falsete
Orientador(a): Carvalho, André Pereira de
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Palavras-chave em Inglês:
Link de acesso: https://hdl.handle.net/10438/28433
Resumo: Urban population growth and its mode of food production and consumption put pressure on the population’s food and nutritional security. This pressure is a result of environmental impacts – such as water scarcity, reduction of fertile land and the effects of climate change and extreme climate events –, and social impacts – such as increased poverty, unemployment and social exclusion. In this context, this research has the general objective of investigating urban and periurban agriculture (UPA) as an object of social entrepreneurship in the light of the experience of the “Cidades Sem Fome” (Cities Without Hunger) organization. The literature review explored two themes: AUP, to understand how it fits in as part of the solution to social and environmental problems, and social entrepreneurship, to analyze its potential as a driver for UPA. A qualitative research was conducted based on the case study methodology, which examines two projects of the non-governmental organization (NGO) Cities without Hunger: Community Gardens and Urban Gardens, developed in the peripheral region of the Municipality of São Paulo. The need to adapt the Community Gardens model which, due to several barriers to the UPA, did not guarantee financial self-sufficiency for the beneficiaries of the project, led to the development of the Urban Gardens project, in a Social Business model. The analysis of the case demonstrated that the social business approach applied to Urban Gardens, in the pursuit of financial self-sufficiency through applying a market driven logic – in the factors management and governance, scale and commercialization – and having as its main purposes the guarantee of financial self-sufficiency and job creation, has made it possible to mitigate the many challenges faced in the Community Gardens model of action – access to land, job creation, low level of education of participants, lack of incentives for donors and sponsors, high cost of agricultural inputs, difficulty in accessing markets and fair trade, and planting on contaminated land. However the NGO has the challenge to restructure the Community Garden operational model, capturing aspects of the market driven logic because only a financially selfsufficient model will guarantee the continuity of the project. The NGO is recognized for its social impact in supporting the income generation of Community Gardens farmers that sells fresh produce at affordable prices in underprivileged regions with little access to it, and therefore a disconnection from the NGO image of this project could result in a loss of positive perception that supporters, the society, and the local community nurture for it. This study identified that there are peripheral regions in the city of São Paulo with wide availability of land in places where a poor population, with high social vulnerability, lives, who feeds on precarious diets and has little access to fresh food. At the same time, it has been shown that there are opportunities to stimulate UPA through social entrepreneurship in these regions, which can contribute to job and income generation, to offer greater access to a variety of fresh foods and to improve their food and nutrition security.
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spelling Risola, Fernanda FalseteEscolas::EAESPMonzoni Neto, Mario PrestesFigueiredo, Jeovan de CarvalhoCarvalho, André Pereira de2019-10-24T12:39:12Z2019-10-24T12:39:12Z2019-10https://hdl.handle.net/10438/28433Urban population growth and its mode of food production and consumption put pressure on the population’s food and nutritional security. This pressure is a result of environmental impacts – such as water scarcity, reduction of fertile land and the effects of climate change and extreme climate events –, and social impacts – such as increased poverty, unemployment and social exclusion. In this context, this research has the general objective of investigating urban and periurban agriculture (UPA) as an object of social entrepreneurship in the light of the experience of the “Cidades Sem Fome” (Cities Without Hunger) organization. The literature review explored two themes: AUP, to understand how it fits in as part of the solution to social and environmental problems, and social entrepreneurship, to analyze its potential as a driver for UPA. A qualitative research was conducted based on the case study methodology, which examines two projects of the non-governmental organization (NGO) Cities without Hunger: Community Gardens and Urban Gardens, developed in the peripheral region of the Municipality of São Paulo. The need to adapt the Community Gardens model which, due to several barriers to the UPA, did not guarantee financial self-sufficiency for the beneficiaries of the project, led to the development of the Urban Gardens project, in a Social Business model. The analysis of the case demonstrated that the social business approach applied to Urban Gardens, in the pursuit of financial self-sufficiency through applying a market driven logic – in the factors management and governance, scale and commercialization – and having as its main purposes the guarantee of financial self-sufficiency and job creation, has made it possible to mitigate the many challenges faced in the Community Gardens model of action – access to land, job creation, low level of education of participants, lack of incentives for donors and sponsors, high cost of agricultural inputs, difficulty in accessing markets and fair trade, and planting on contaminated land. However the NGO has the challenge to restructure the Community Garden operational model, capturing aspects of the market driven logic because only a financially selfsufficient model will guarantee the continuity of the project. The NGO is recognized for its social impact in supporting the income generation of Community Gardens farmers that sells fresh produce at affordable prices in underprivileged regions with little access to it, and therefore a disconnection from the NGO image of this project could result in a loss of positive perception that supporters, the society, and the local community nurture for it. This study identified that there are peripheral regions in the city of São Paulo with wide availability of land in places where a poor population, with high social vulnerability, lives, who feeds on precarious diets and has little access to fresh food. At the same time, it has been shown that there are opportunities to stimulate UPA through social entrepreneurship in these regions, which can contribute to job and income generation, to offer greater access to a variety of fresh foods and to improve their food and nutrition security.O crescimento da população urbana e seu modo de produção e consumo alimentar pressionam a segurança alimentar e nutricional da população. Essa pressão é decorrente de impactos ambientais – como escassez de água, redução de terras férteis e efeitos da mudança climática e de eventos climáticos extremos –, e de impactos sociais – como aumento da pobreza, desemprego e exclusão social. Nesse contexto se insere esta pesquisa com o objetivo geral de investigar a agricultura urbana e periurbana (AUP) como objeto do empreendedorismo social à luz da experiência da organização Cidades Sem Fome. A revisão de literatura explorou dois temas: AUP, para entendimento de como ela se insere como parte da solução para os problemas socioambientais, e empreendedorismo social, para análise de suas potencialidades como impulsionador à AUP. Foi realizada uma pesquisa qualitativa com base na metodologia de estudo de caso, que examina dois projetos da organização não governamental (ONG) Cidades Sem Fome: Hortas Comunitárias e Hortas Urbanas, desenvolvidos em região periférica do município de São Paulo. A necessidade de adaptação do modelo Hortas Comunitárias que, por diversas barreiras à AUP, não garantia autossuficiência financeira para os agricultores beneficiários do projeto, levou ao desenvolvimento do projeto Hortas Urbanas, em um modelo de negócio social. A análise do caso demonstrou que a abordagem de negócio social aplicada ao Hortas Urbanas, atuando em uma lógica de mercado – nos fatores gestão e governança, escala e comercialização –, e tendo como finalidades principais a garantia da autossuficiência financeira dos projetos da ONG e a geração de emprego, possibilitou a mitigação de diversos desafios enfrentados no modelo de atuação do Hortas Comunitárias – acesso à terra, criação de emprego, baixo nível de instrução dos participantes, falta de incentivos para doadores e patrocinadores, alto custo de insumos, dificuldade de acesso a mercados e comercialização a preços justos e plantio em terras contaminadas. Mas fica o desafio à ONG de reestruturar o modo de atuação do Hortas Comunitárias, inserindo aspectos da lógica de mercado, pois somente por meio de um modelo mais autossuficiente financeiramente será possível alcançar a perenidade do projeto e de seus impactos. A ONG é reconhecida por seu impacto social no apoio a agricultores de Hortas Comunitárias para geração de renda, os quais vendem produtos frescos a preços acessíveis, em regiões carentes e com pouco acesso a eles. Portanto, uma desvinculação de sua imagem desse projeto poderia acarretar uma perda da percepção positiva que os apoiadores, a sociedade, e a comunidade local têm por ela. Com este estudo identificaram-se regiões periféricas da cidade com ampla disponibilidade de terra em locais onde vive uma população carente com alta vulnerabilidade social, que se alimenta com dietas precárias e tem pouco acesso a alimentos frescos. Ao mesmo tempo, demonstrou-se que há oportunidades para estimular a AUP através do empreendedorismo social nessas regiões, podendo-se contribuir para a geração de empregos, de renda, para a oferta de maior acesso a uma variedade de alimentos frescos e para melhorar o quadro do ponto de vista da segurança alimentar e nutricional.porFood and insecurityUrban and periurban agricultureSocial entrepreneurshipSocial businessCities without hungerAgricultura urbana e periurbanaSegurança alimentarEmpreendedorismo socialNegócios sociaisCidades Sem FomeAdministração de empresasAgricultura urbana - São Paulo (SP)Segurança alimentarEmpreendedorismo socialNegócios - Aspectos sociaisProjetos comunitáriosAgricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fomeinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório 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ório InstitucionalPRI
dc.title.por.fl_str_mv Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
title Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
spellingShingle Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
Risola, Fernanda Falsete
Food and insecurity
Urban and periurban agriculture
Social entrepreneurship
Social business
Cities without hunger
Agricultura urbana e periurbana
Segurança alimentar
Empreendedorismo social
Negócios sociais
Cidades Sem Fome
Administração de empresas
Agricultura urbana - São Paulo (SP)
Segurança alimentar
Empreendedorismo social
Negócios - Aspectos sociais
Projetos comunitários
title_short Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
title_full Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
title_fullStr Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
title_full_unstemmed Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
title_sort Agricultura Urbana e Periurbana (AUP) como objeto do empreendedorismo social: a experiência da organização Cidades Sem Fome
author Risola, Fernanda Falsete
author_facet Risola, Fernanda Falsete
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Monzoni Neto, Mario Prestes
Figueiredo, Jeovan de Carvalho
dc.contributor.author.fl_str_mv Risola, Fernanda Falsete
dc.contributor.advisor1.fl_str_mv Carvalho, André Pereira de
contributor_str_mv Carvalho, André Pereira de
dc.subject.eng.fl_str_mv Food and insecurity
Urban and periurban agriculture
Social entrepreneurship
Social business
Cities without hunger
topic Food and insecurity
Urban and periurban agriculture
Social entrepreneurship
Social business
Cities without hunger
Agricultura urbana e periurbana
Segurança alimentar
Empreendedorismo social
Negócios sociais
Cidades Sem Fome
Administração de empresas
Agricultura urbana - São Paulo (SP)
Segurança alimentar
Empreendedorismo social
Negócios - Aspectos sociais
Projetos comunitários
dc.subject.por.fl_str_mv Agricultura urbana e periurbana
Segurança alimentar
Empreendedorismo social
Negócios sociais
Cidades Sem Fome
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Agricultura urbana - São Paulo (SP)
Segurança alimentar
Empreendedorismo social
Negócios - Aspectos sociais
Projetos comunitários
description Urban population growth and its mode of food production and consumption put pressure on the population’s food and nutritional security. This pressure is a result of environmental impacts – such as water scarcity, reduction of fertile land and the effects of climate change and extreme climate events –, and social impacts – such as increased poverty, unemployment and social exclusion. In this context, this research has the general objective of investigating urban and periurban agriculture (UPA) as an object of social entrepreneurship in the light of the experience of the “Cidades Sem Fome” (Cities Without Hunger) organization. The literature review explored two themes: AUP, to understand how it fits in as part of the solution to social and environmental problems, and social entrepreneurship, to analyze its potential as a driver for UPA. A qualitative research was conducted based on the case study methodology, which examines two projects of the non-governmental organization (NGO) Cities without Hunger: Community Gardens and Urban Gardens, developed in the peripheral region of the Municipality of São Paulo. The need to adapt the Community Gardens model which, due to several barriers to the UPA, did not guarantee financial self-sufficiency for the beneficiaries of the project, led to the development of the Urban Gardens project, in a Social Business model. The analysis of the case demonstrated that the social business approach applied to Urban Gardens, in the pursuit of financial self-sufficiency through applying a market driven logic – in the factors management and governance, scale and commercialization – and having as its main purposes the guarantee of financial self-sufficiency and job creation, has made it possible to mitigate the many challenges faced in the Community Gardens model of action – access to land, job creation, low level of education of participants, lack of incentives for donors and sponsors, high cost of agricultural inputs, difficulty in accessing markets and fair trade, and planting on contaminated land. However the NGO has the challenge to restructure the Community Garden operational model, capturing aspects of the market driven logic because only a financially selfsufficient model will guarantee the continuity of the project. The NGO is recognized for its social impact in supporting the income generation of Community Gardens farmers that sells fresh produce at affordable prices in underprivileged regions with little access to it, and therefore a disconnection from the NGO image of this project could result in a loss of positive perception that supporters, the society, and the local community nurture for it. This study identified that there are peripheral regions in the city of São Paulo with wide availability of land in places where a poor population, with high social vulnerability, lives, who feeds on precarious diets and has little access to fresh food. At the same time, it has been shown that there are opportunities to stimulate UPA through social entrepreneurship in these regions, which can contribute to job and income generation, to offer greater access to a variety of fresh foods and to improve their food and nutrition security.
publishDate 2019
dc.date.accessioned.fl_str_mv 2019-10-24T12:39:12Z
dc.date.available.fl_str_mv 2019-10-24T12:39:12Z
dc.date.issued.fl_str_mv 2019-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
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dc.identifier.uri.fl_str_mv https://hdl.handle.net/10438/28433
url https://hdl.handle.net/10438/28433
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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reponame_str Repositório Institucional do FGV (FGV Repositório Digital)
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