Modelos de negócio na economia compartilhada: uma investigação multi-caso
Ano de defesa: | 2015 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Link de acesso: | http://hdl.handle.net/10438/15184 |
Resumo: | The sharing economy was originated in the United States in the 1990s, driven by technological advancements that led to cost reductions in on-line peer-to-peer transactions (SHIRKY, 2008), thus making it feasible to create new business models based on the exchange and sharing of goods and services among unknown people (SCHOR, 2015), and boost the rise of the sharing economy business models (GANSKY, 2010). The sharing economy consists of business practices that allow access to goods and services, without the need of purchasing a product or exchanging money (BOTSMAN; ROGERS, 2011). Currently, the sharing economy is growing in Brazil through the expansion of new business models that aim at sharing, exchanging and reselling goods and services. In order to expand the knowledge about the sharing economy, this research conducted a multiple case study of four companies that represent this economy. This study attempted to investigate the companies’ business models, emphasizing a holistic approach to explain how each organization conducts its business (ZOTT; AMIT; MASSA, 2011). As a result, the case study confirms that the sharing economy consists of several types of business models (SCHOR, 2014); among the four cases studied, three different types of business models were identified. Besides, this study showed that sharing economy companies tend to develop synergies with traditional economy companies to ensure their business model sustainability. Among the four companies studied, three are developing business-to-business transactions with traditional economy partners. Thus, the study confirms the emergence of a hybrid economy formed by the capitalist market and sharing economy initiatives (RIFKIN, 2014). However, the study also showed that approaching traditional businesses does not mean abandoning the essence of sharing and environmental sustainability present in the value proposals of the sharing economy. |
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Villanova, Ana Luisa IlhaEscolas::EBAPEGonçalves, José Mauro NunesCarvalho, Rodrigo Baroni deJoia, Luiz Antonio2016-02-05T11:18:28Z2016-02-05T11:18:28Z2015-12-21VILLANOVA, Ana Luisa Ilha. Modelos de negócio na economia compartilhada: uma investigação multi-caso. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015.http://hdl.handle.net/10438/15184The sharing economy was originated in the United States in the 1990s, driven by technological advancements that led to cost reductions in on-line peer-to-peer transactions (SHIRKY, 2008), thus making it feasible to create new business models based on the exchange and sharing of goods and services among unknown people (SCHOR, 2015), and boost the rise of the sharing economy business models (GANSKY, 2010). The sharing economy consists of business practices that allow access to goods and services, without the need of purchasing a product or exchanging money (BOTSMAN; ROGERS, 2011). Currently, the sharing economy is growing in Brazil through the expansion of new business models that aim at sharing, exchanging and reselling goods and services. In order to expand the knowledge about the sharing economy, this research conducted a multiple case study of four companies that represent this economy. This study attempted to investigate the companies’ business models, emphasizing a holistic approach to explain how each organization conducts its business (ZOTT; AMIT; MASSA, 2011). As a result, the case study confirms that the sharing economy consists of several types of business models (SCHOR, 2014); among the four cases studied, three different types of business models were identified. Besides, this study showed that sharing economy companies tend to develop synergies with traditional economy companies to ensure their business model sustainability. Among the four companies studied, three are developing business-to-business transactions with traditional economy partners. Thus, the study confirms the emergence of a hybrid economy formed by the capitalist market and sharing economy initiatives (RIFKIN, 2014). However, the study also showed that approaching traditional businesses does not mean abandoning the essence of sharing and environmental sustainability present in the value proposals of the sharing economy.A economia compartilhada teve origem na década de 1990 nos Estados Unidos impulsionada pelos avanços tecnológicos que propiciaram a redução dos custos das transações on-line peer-to-peer (SHIRKY, 2008), viabilizando a criação de novos modelos de negócio baseados na troca e no compartilhamento de bens e serviços entre pessoas desconhecidas (SCHOR, 2015). A economia compartilhada é constituída por práticas comerciais que possibilitam o acesso a bens e serviços, sem que haja, necessariamente, a aquisição de um produto ou troca monetária (BOTSMAN; ROGERS, 2011). Atualmente, a economia compartilhada está tomando forma no Brasil, por meio da expansão de modelos de negócio que visam ao compartilhamento, à troca e à revenda de produtos e serviços. Assim, objetivando expandir o conhecimento sobre este fenômeno econômico, realizou-se um estudo de caso múltiplo em quatro empresas representantes dessa economia, com o objetivo de conhecer os seus modelos de negócio, enfatizando uma abordagem holística para compreender como essas organizações realizam seus negócios (ZOTT; AMIT; MASSA, 2011). Como resultado deste estudo, constata-se que a economia compartilhada abrange uma extensa gama de modelos de negócio (SCHOR, 2014), dentre os quatro casos estudados foram observados três modelos de negócio distintos. Ademais, por meio dos casos estudados, evidencia-se que as empresas da economia compartilhada tendem a desenvolver sinergias com empresas da economia tradicional para garantir sua sustentabilidade, visto que, das quatro empresas estudadas, três já estão desenvolvendo transações business-to-business com parceiros da economia tradicional, constatando-se assim o surgimento de uma economia híbrida constituída pelo mercado capitalista e pelas iniciativas de compartilhamento (RIFKIN, 2014). Todavia, verifica-se que a aproximação com empresas tradicionais não significa o abandono da essência de compartilhamento e sustentabilidade socioambiental, inerentes às propostas de valor das atividades da economia compartilhada.porConnected consumptionEconomia meshEconomia compartilhadaModelos de negócioCompartilhamentoConsumo colaborativoAdministração de empresasCompartilhamento - Aspectos econômicosRedes de negóciosProdutos novosEmpresas novasModelos de negócio na economia compartilhada: uma investigação multi-casoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALVERSÃO FINAL DISSERTAÇAO - Ana Luisa Villanova.pdfVERSÃO FINAL DISSERTAÇAO - Ana Luisa Villanova.pdfDissertação 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|
dc.title.por.fl_str_mv |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
title |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
spellingShingle |
Modelos de negócio na economia compartilhada: uma investigação multi-caso Villanova, Ana Luisa Ilha Connected consumption Economia mesh Economia compartilhada Modelos de negócio Compartilhamento Consumo colaborativo Administração de empresas Compartilhamento - Aspectos econômicos Redes de negócios Produtos novos Empresas novas |
title_short |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
title_full |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
title_fullStr |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
title_full_unstemmed |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
title_sort |
Modelos de negócio na economia compartilhada: uma investigação multi-caso |
author |
Villanova, Ana Luisa Ilha |
author_facet |
Villanova, Ana Luisa Ilha |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Gonçalves, José Mauro Nunes Carvalho, Rodrigo Baroni de |
dc.contributor.author.fl_str_mv |
Villanova, Ana Luisa Ilha |
dc.contributor.advisor1.fl_str_mv |
Joia, Luiz Antonio |
contributor_str_mv |
Joia, Luiz Antonio |
dc.subject.por.fl_str_mv |
Connected consumption Economia mesh Economia compartilhada Modelos de negócio Compartilhamento Consumo colaborativo |
topic |
Connected consumption Economia mesh Economia compartilhada Modelos de negócio Compartilhamento Consumo colaborativo Administração de empresas Compartilhamento - Aspectos econômicos Redes de negócios Produtos novos Empresas novas |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Compartilhamento - Aspectos econômicos Redes de negócios Produtos novos Empresas novas |
description |
The sharing economy was originated in the United States in the 1990s, driven by technological advancements that led to cost reductions in on-line peer-to-peer transactions (SHIRKY, 2008), thus making it feasible to create new business models based on the exchange and sharing of goods and services among unknown people (SCHOR, 2015), and boost the rise of the sharing economy business models (GANSKY, 2010). The sharing economy consists of business practices that allow access to goods and services, without the need of purchasing a product or exchanging money (BOTSMAN; ROGERS, 2011). Currently, the sharing economy is growing in Brazil through the expansion of new business models that aim at sharing, exchanging and reselling goods and services. In order to expand the knowledge about the sharing economy, this research conducted a multiple case study of four companies that represent this economy. This study attempted to investigate the companies’ business models, emphasizing a holistic approach to explain how each organization conducts its business (ZOTT; AMIT; MASSA, 2011). As a result, the case study confirms that the sharing economy consists of several types of business models (SCHOR, 2014); among the four cases studied, three different types of business models were identified. Besides, this study showed that sharing economy companies tend to develop synergies with traditional economy companies to ensure their business model sustainability. Among the four companies studied, three are developing business-to-business transactions with traditional economy partners. Thus, the study confirms the emergence of a hybrid economy formed by the capitalist market and sharing economy initiatives (RIFKIN, 2014). However, the study also showed that approaching traditional businesses does not mean abandoning the essence of sharing and environmental sustainability present in the value proposals of the sharing economy. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-12-21 |
dc.date.accessioned.fl_str_mv |
2016-02-05T11:18:28Z |
dc.date.available.fl_str_mv |
2016-02-05T11:18:28Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
VILLANOVA, Ana Luisa Ilha. Modelos de negócio na economia compartilhada: uma investigação multi-caso. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/15184 |
identifier_str_mv |
VILLANOVA, Ana Luisa Ilha. Modelos de negócio na economia compartilhada: uma investigação multi-caso. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
url |
http://hdl.handle.net/10438/15184 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
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1802750307994697728 |