Imagens do feminino e publicidade

Detalhes bibliográficos
Ano de defesa: 1990
Autor(a) principal: Arias, Sandra Marcela Di Lullo
Orientador(a): Sá, Celso Pereira de
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Link de acesso: http://hdl.handle.net/10438/9094
Resumo: The present study had as aim to analyze images of the feminine propagated through the publicitary messages. For that questions were raised by proposals through analyzes referring to the social feminine characterization going through exams of investigations concerning the social action of the publicitary system. The theorical formulations of notions related to the concept of individualism, centered in the labor besides integrating themselves to the discussion about social characterization of the feminine and the social analyzes of the publicitary material. This outline of the aim u[ study, situated itself in the level of the publicitary message disclosed in women magazines, and the exertion from the analyzes occured in the sense of detecting virtuals images of the feminine being in this message.
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spelling Arias, Sandra Marcela Di LulloInstitutos::ISOPPenna, Antônio GomesPenna, Lincoln de AbreuSá, Celso Pereira de2012-01-19T18:32:39Z2012-01-19T18:32:39Z1990-11-19ARIAS, Sandra Marcela Di Lullo. Imagens do feminino e publicidade. Dissertação (Mestrado em Psicologia Aplicada) - Instituto de Seleção e Orientação Profissional, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 1990.http://hdl.handle.net/10438/9094The present study had as aim to analyze images of the feminine propagated through the publicitary messages. For that questions were raised by proposals through analyzes referring to the social feminine characterization going through exams of investigations concerning the social action of the publicitary system. The theorical formulations of notions related to the concept of individualism, centered in the labor besides integrating themselves to the discussion about social characterization of the feminine and the social analyzes of the publicitary material. This outline of the aim u[ study, situated itself in the level of the publicitary message disclosed in women magazines, and the exertion from the analyzes occured in the sense of detecting virtuals images of the feminine being in this message.O presente estudo teve por objetivo analisar imagens do feminino veiculadas pela mensagem publicitária. Para tanto, levantaram-se questões referentes à discussão da caracterização social do feminino, passando-se ao exame da ação social do sistema publicitário. As formulações teóricas de noções relacionadas com a conceituação de individualismo, centrais no trabalho, além de integrarem-se, às discussões sobre a caracterização social do feminino e às análises sociais do sistema publicitário, também constituíram eixo de reflexão para a análise das publicidades que formaram o corpus da pesquisa. O recorte do objeto de estudo situou-se a nível da mensagem publicitária divulgada em revistas femininas, e o exercício de análise realizou-se no sentido de detectar virtuais imagens do feminino existentes nessa mensagem.porTodo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis.info:eu-repo/semantics/openAccessImagens do feminino e publicidadeinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisPsicologiaMulheres na indústria da propagandareponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINAL000062081.pdf000062081.pdfPDFapplication/pdf61381566https://repositorio.fgv.br/bitstreams/40b2d06a-085a-4fab-ae16-1b3163e01de4/download1ca92272fdc6855d5cf98be69f225421MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/73d1843f-b366-47dd-a2ed-20c33e633a68/downloaddfb340242cced38a6cca06c627998fa1MD52TEXT000062081.pdf.txt000062081.pdf.txtExtracted 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dc.title.por.fl_str_mv Imagens do feminino e publicidade
title Imagens do feminino e publicidade
spellingShingle Imagens do feminino e publicidade
Arias, Sandra Marcela Di Lullo
Psicologia
Mulheres na indústria da propaganda
title_short Imagens do feminino e publicidade
title_full Imagens do feminino e publicidade
title_fullStr Imagens do feminino e publicidade
title_full_unstemmed Imagens do feminino e publicidade
title_sort Imagens do feminino e publicidade
author Arias, Sandra Marcela Di Lullo
author_facet Arias, Sandra Marcela Di Lullo
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Institutos::ISOP
dc.contributor.member.none.fl_str_mv Penna, Antônio Gomes
Penna, Lincoln de Abreu
dc.contributor.author.fl_str_mv Arias, Sandra Marcela Di Lullo
dc.contributor.advisor1.fl_str_mv Sá, Celso Pereira de
contributor_str_mv Sá, Celso Pereira de
dc.subject.area.por.fl_str_mv Psicologia
topic Psicologia
Mulheres na indústria da propaganda
dc.subject.bibliodata.por.fl_str_mv Mulheres na indústria da propaganda
description The present study had as aim to analyze images of the feminine propagated through the publicitary messages. For that questions were raised by proposals through analyzes referring to the social feminine characterization going through exams of investigations concerning the social action of the publicitary system. The theorical formulations of notions related to the concept of individualism, centered in the labor besides integrating themselves to the discussion about social characterization of the feminine and the social analyzes of the publicitary material. This outline of the aim u[ study, situated itself in the level of the publicitary message disclosed in women magazines, and the exertion from the analyzes occured in the sense of detecting virtuals images of the feminine being in this message.
publishDate 1990
dc.date.issued.fl_str_mv 1990-11-19
dc.date.accessioned.fl_str_mv 2012-01-19T18:32:39Z
dc.date.available.fl_str_mv 2012-01-19T18:32:39Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv ARIAS, Sandra Marcela Di Lullo. Imagens do feminino e publicidade. Dissertação (Mestrado em Psicologia Aplicada) - Instituto de Seleção e Orientação Profissional, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 1990.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/9094
identifier_str_mv ARIAS, Sandra Marcela Di Lullo. Imagens do feminino e publicidade. Dissertação (Mestrado em Psicologia Aplicada) - Instituto de Seleção e Orientação Profissional, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 1990.
url http://hdl.handle.net/10438/9094
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
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