Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates
Ano de defesa: | 2024 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | https://hdl.handle.net/10438/34896 |
Resumo: | Chicken eggs have been considered a staple food in human diet all over the world. Despite the relevance of the industry and its products, the Brazilian and international literature on the internationalization of hen egg producing companies is scarce. Given the need to provide managers with some guidelines in the complex process of internationalization, especially with regard to international market selection and international market entry strategy, it was analyzed if the company object of the present case study was ready to expand internationally based on its business model, domestic competitive landscape, resources and capabilities. After, an extensive research of the literature, together with the participation in an international food fair (ANUGA 2023) and conversations with key individuals in the sector, led to the selection of the internationalization frameworks proposed by the traditional literature that best address the reality of egg producing companies. It was concluded that the models developed by Cavusgil (1985) for international market selection and Dunning (1980) for foreign market entry strategy cover all the main strategic factors to be considered when drafting the process of internationalization. Despite the limitations faced in collecting secondary data and the number of interviews conducted, the present paper inaugurates the first steps towards the elaboration of the internationalization plan for Brazilian hen egg producers who aim to export its products. |
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Martins, Pedro Bruno CarneiroEscolas::EAESPGelis Filho, AntonioFaria, Aline Mariane dePrado Junior, Servio Tulio2024-02-21T15:15:00Z2024-02-21T15:15:00Z2024-01-18https://hdl.handle.net/10438/34896Chicken eggs have been considered a staple food in human diet all over the world. Despite the relevance of the industry and its products, the Brazilian and international literature on the internationalization of hen egg producing companies is scarce. Given the need to provide managers with some guidelines in the complex process of internationalization, especially with regard to international market selection and international market entry strategy, it was analyzed if the company object of the present case study was ready to expand internationally based on its business model, domestic competitive landscape, resources and capabilities. After, an extensive research of the literature, together with the participation in an international food fair (ANUGA 2023) and conversations with key individuals in the sector, led to the selection of the internationalization frameworks proposed by the traditional literature that best address the reality of egg producing companies. It was concluded that the models developed by Cavusgil (1985) for international market selection and Dunning (1980) for foreign market entry strategy cover all the main strategic factors to be considered when drafting the process of internationalization. Despite the limitations faced in collecting secondary data and the number of interviews conducted, the present paper inaugurates the first steps towards the elaboration of the internationalization plan for Brazilian hen egg producers who aim to export its products.Ovos de galinha são classificados como um alimento básico da dieta humana em todo o mundo. Apesar da relevância da indústria e seus produtos, a literatura brasileira e internacional sobre internacionalização das empresas produtoras de ovos de galinha é escarça. Ante a necessidade de municiar gestores com diretrizes que auxiliem no complexo processo de internacionalização, especialmente em relação à seleção e modo de entrada em mercado internacional, foi analisado se a empresa objeto do presente estudo de caso reunia as condições necessárias para expandir suas operações internacionalmente tomando por base seu atual modelo de negócio, cenário competitivo nacional, recursos e capacidades. Após, uma extensiva pesquisa da literatura, em conjunto com a participação em uma feira internacional de alimentos (ANUGA 2023) e conversas com indivíduoschave no setor, conduziram à seleção de modelos de internacionalização propostos pela doutrina tradicional que melhor retratam a realidade das empresas produtoras de ovos. Em conclusão, concluiu-se que os modelos desenvolvidos por Cavusgil (1985) para seleção de mercado internacional e Dunning (1980) voltado para estratégia de entrada em mercado internacional cobrem todos os principais fatores estratégicos a serem considerados quando do planejamento do processo de internacionalização. Apesar das limitações enfrentadas na coleta de dados secundários e número de entrevistas conduzidas, a presente dissertação inaugura os primeiros passos em direção à elaboração de um plano de internacionalização para produtores brasileiros de ovos de galinha que almejam exportar os seus produtos.engGrowth strategyPasteurized eggsInternationalizationInternational market selectionInternational market entry strategyEstratégia de crescimentoOvos pasteurizadosInternacionalizaçãoSeleção de mercado internacionalEstratégia de entrada de mercado internacionalAdministração de empresasEmpresas - CrescimentoPlanejamento estratégicoGlobalizaçãoOvos - ComércioMade in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emiratesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas 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13:19:42.955open.accessoai:repositorio.fgv.br:10438/34896https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742024-02-29T13:19:42Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas 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|
dc.title.eng.fl_str_mv |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
title |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
spellingShingle |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates Martins, Pedro Bruno Carneiro Growth strategy Pasteurized eggs Internationalization International market selection International market entry strategy Estratégia de crescimento Ovos pasteurizados Internacionalização Seleção de mercado internacional Estratégia de entrada de mercado internacional Administração de empresas Empresas - Crescimento Planejamento estratégico Globalização Ovos - Comércio |
title_short |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
title_full |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
title_fullStr |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
title_full_unstemmed |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
title_sort |
Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates |
author |
Martins, Pedro Bruno Carneiro |
author_facet |
Martins, Pedro Bruno Carneiro |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Gelis Filho, Antonio Faria, Aline Mariane de |
dc.contributor.author.fl_str_mv |
Martins, Pedro Bruno Carneiro |
dc.contributor.advisor1.fl_str_mv |
Prado Junior, Servio Tulio |
contributor_str_mv |
Prado Junior, Servio Tulio |
dc.subject.eng.fl_str_mv |
Growth strategy Pasteurized eggs Internationalization International market selection International market entry strategy |
topic |
Growth strategy Pasteurized eggs Internationalization International market selection International market entry strategy Estratégia de crescimento Ovos pasteurizados Internacionalização Seleção de mercado internacional Estratégia de entrada de mercado internacional Administração de empresas Empresas - Crescimento Planejamento estratégico Globalização Ovos - Comércio |
dc.subject.por.fl_str_mv |
Estratégia de crescimento Ovos pasteurizados Internacionalização Seleção de mercado internacional Estratégia de entrada de mercado internacional |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empresas - Crescimento Planejamento estratégico Globalização Ovos - Comércio |
description |
Chicken eggs have been considered a staple food in human diet all over the world. Despite the relevance of the industry and its products, the Brazilian and international literature on the internationalization of hen egg producing companies is scarce. Given the need to provide managers with some guidelines in the complex process of internationalization, especially with regard to international market selection and international market entry strategy, it was analyzed if the company object of the present case study was ready to expand internationally based on its business model, domestic competitive landscape, resources and capabilities. After, an extensive research of the literature, together with the participation in an international food fair (ANUGA 2023) and conversations with key individuals in the sector, led to the selection of the internationalization frameworks proposed by the traditional literature that best address the reality of egg producing companies. It was concluded that the models developed by Cavusgil (1985) for international market selection and Dunning (1980) for foreign market entry strategy cover all the main strategic factors to be considered when drafting the process of internationalization. Despite the limitations faced in collecting secondary data and the number of interviews conducted, the present paper inaugurates the first steps towards the elaboration of the internationalization plan for Brazilian hen egg producers who aim to export its products. |
publishDate |
2024 |
dc.date.accessioned.fl_str_mv |
2024-02-21T15:15:00Z |
dc.date.available.fl_str_mv |
2024-02-21T15:15:00Z |
dc.date.issued.fl_str_mv |
2024-01-18 |
dc.type.status.fl_str_mv |
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masterThesis |
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publishedVersion |
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https://hdl.handle.net/10438/34896 |
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https://hdl.handle.net/10438/34896 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Fundação Getulio Vargas (FGV) |
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FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
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