Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas
Ano de defesa: | 2018 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
|
Programa de Pós-Graduação: |
Não Informado pela instituição
|
Departamento: |
Não Informado pela instituição
|
País: |
Não Informado pela instituição
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | http://hdl.handle.net/10438/24797 |
Resumo: | A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the literature and there is a clear growing demand, however, it is not yet totally clear the players’ strategy, who are still searching how to refine their offerings. The purpose of the present study is to investigate how significant is wellness tourism to today’s consumer needs and how hotels can improve their strategies to better respond to those needs. The study was done with a qualitative case study approach using the Six Senses Hotels Resorts & Spas case and the primary data was collected through a survey and interviews, which were triangulated with secondary data from TripAdvisor. From the results obtained it is evident that, while the categories qualification during a traditional tourism experience and, concretely, a wellness experience can be similar, the prioritization and, itself, the categories value scale that emerge are distinct from each other. Therefore, it is not possible yet to outline the existence of a well-defined gap between wellness tourism concept and the traditional tourism notion. However, with the growing concern for health and the increasing stress levels, the demand for this type of tourism offerings has the tendency to increase. The contribution of this work to Six Senses and other related organizations will be a presentation of possible improvements for the strategy to be implemented, so that they can respond more effectively to consumer needs. |
id |
FGV_e06447965665a22bb31a51157584c799 |
---|---|
oai_identifier_str |
oai:bibliotecadigital.fgv.br:10438/24797 |
network_acronym_str |
FGV |
network_name_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
repository_id_str |
|
spelling |
Silva, Sofia de Sá Barbosa eEscolas::EAESPPrado, Karen Perrota Lopes de AlmeidaCampos Junior, Henrique deRosenthal, Benjamin2018-09-26T12:24:17Z2018-09-26T12:24:17Z2018-09-12http://hdl.handle.net/10438/24797A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the literature and there is a clear growing demand, however, it is not yet totally clear the players’ strategy, who are still searching how to refine their offerings. The purpose of the present study is to investigate how significant is wellness tourism to today’s consumer needs and how hotels can improve their strategies to better respond to those needs. The study was done with a qualitative case study approach using the Six Senses Hotels Resorts & Spas case and the primary data was collected through a survey and interviews, which were triangulated with secondary data from TripAdvisor. From the results obtained it is evident that, while the categories qualification during a traditional tourism experience and, concretely, a wellness experience can be similar, the prioritization and, itself, the categories value scale that emerge are distinct from each other. Therefore, it is not possible yet to outline the existence of a well-defined gap between wellness tourism concept and the traditional tourism notion. However, with the growing concern for health and the increasing stress levels, the demand for this type of tourism offerings has the tendency to increase. The contribution of this work to Six Senses and other related organizations will be a presentation of possible improvements for the strategy to be implemented, so that they can respond more effectively to consumer needs.Atualmente estamos perante um contexto de crescente demanda por turismo de bem-estar e atraindo cada vez mais players nesta indústria. Este conceito já emergiu, mas ainda não eclodiu: está estabelecido na literatura e existe efetivamente demanda, mas os hotéis ainda não têm a sua estratégia e oferta claramente definida. O objetivo deste estudo é investigar a importância do turismo de bem-estar para as necessidades do consumidor atual e, consequentemente, analisar como os hotéis podem melhorar as suas estratégias para responder melhor a esses consumidores. O estudo foi realizado através de um caso de estudo qualitativo do Six Senses Hotels Resorts & Spas e os dados primários foram recolhidos através de um questionário e entrevistas, os quais foram triangulados com dados secundários recolhidos do TripAdvisor. Através dos resultados obtidos pode-se, por um lado, ressalvar a similitude do turismo de bem-estar com o conceito de turismo convencional na qualificação, isto é, nas categorias apontadas como importantes pelos consumidores, mas, por outro lado, são bem evidentes as diferenças existentes na priorização e hierarquia da respetiva escala de valores dessas categorias. Desta forma, ainda não é possível a definição de uma diferença bem demarcada entre o conceito tradicional de turismo e o turismo de bem-estar. No entanto, com a crescente preocupação pela saúde e com o aumento dos níveis de stress na sociedade atual, a procura por este tipo de ofertas tem a tendência para aumentar. A contribuição deste estudo, para o Six Senses e para outros estabelecimentos relacionados, é a apresentação de possíveis melhorias nas estratégias implementadas.engTourismWellnessWellness tourismHotel strategyTurismoBem-estarTurismo de bem-estarEstratégia de hotelCiência políticaIndústria hoteleira - Estudo de casosPlanejamento estratégicoViagens - Aspectos de saúdeTurismo - ÁsiaComportamento do consumidorWellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTWellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf.txtWellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf.txtExtracted texttext/plain128660http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/4/Wellness%20Tourism%20in%20Southeast%20Asia_DissertationMPGI_Sofia.Silva.pdf.txt72f6455b1cea80099eee6e4f6fc84a8fMD54ORIGINALWellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdfWellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdfPDFapplication/pdf2294981http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/1/Wellness%20Tourism%20in%20Southeast%20Asia_DissertationMPGI_Sofia.Silva.pdf8e08a7c3f0159ba272a26b69e25c2509MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/2/license.txtdfb340242cced38a6cca06c627998fa1MD52THUMBNAILWellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf.jpgWellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf.jpgIM Thumbnailimage/jpeg725http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/3/Wellness%20Tourism%20in%20Southeast%20Asia_DissertationMPGI_Sofia.Silva.pdf.jpg9d05c78dc1f460cc409c5a9881c77246MD5310438/247972019-08-30 16:31:00.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ório InstitucionalPRI |
dc.title.eng.fl_str_mv |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
title |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
spellingShingle |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas Silva, Sofia de Sá Barbosa e Tourism Wellness Wellness tourism Hotel strategy Turismo Bem-estar Turismo de bem-estar Estratégia de hotel Ciência política Indústria hoteleira - Estudo de casos Planejamento estratégico Viagens - Aspectos de saúde Turismo - Ásia Comportamento do consumidor |
title_short |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
title_full |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
title_fullStr |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
title_full_unstemmed |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
title_sort |
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas |
author |
Silva, Sofia de Sá Barbosa e |
author_facet |
Silva, Sofia de Sá Barbosa e |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Prado, Karen Perrota Lopes de Almeida Campos Junior, Henrique de |
dc.contributor.author.fl_str_mv |
Silva, Sofia de Sá Barbosa e |
dc.contributor.advisor1.fl_str_mv |
Rosenthal, Benjamin |
contributor_str_mv |
Rosenthal, Benjamin |
dc.subject.eng.fl_str_mv |
Tourism Wellness Wellness tourism Hotel strategy |
topic |
Tourism Wellness Wellness tourism Hotel strategy Turismo Bem-estar Turismo de bem-estar Estratégia de hotel Ciência política Indústria hoteleira - Estudo de casos Planejamento estratégico Viagens - Aspectos de saúde Turismo - Ásia Comportamento do consumidor |
dc.subject.por.fl_str_mv |
Turismo Bem-estar Turismo de bem-estar Estratégia de hotel |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Indústria hoteleira - Estudo de casos Planejamento estratégico Viagens - Aspectos de saúde Turismo - Ásia Comportamento do consumidor |
description |
A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the literature and there is a clear growing demand, however, it is not yet totally clear the players’ strategy, who are still searching how to refine their offerings. The purpose of the present study is to investigate how significant is wellness tourism to today’s consumer needs and how hotels can improve their strategies to better respond to those needs. The study was done with a qualitative case study approach using the Six Senses Hotels Resorts & Spas case and the primary data was collected through a survey and interviews, which were triangulated with secondary data from TripAdvisor. From the results obtained it is evident that, while the categories qualification during a traditional tourism experience and, concretely, a wellness experience can be similar, the prioritization and, itself, the categories value scale that emerge are distinct from each other. Therefore, it is not possible yet to outline the existence of a well-defined gap between wellness tourism concept and the traditional tourism notion. However, with the growing concern for health and the increasing stress levels, the demand for this type of tourism offerings has the tendency to increase. The contribution of this work to Six Senses and other related organizations will be a presentation of possible improvements for the strategy to be implemented, so that they can respond more effectively to consumer needs. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-09-26T12:24:17Z |
dc.date.available.fl_str_mv |
2018-09-26T12:24:17Z |
dc.date.issued.fl_str_mv |
2018-09-12 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/24797 |
url |
http://hdl.handle.net/10438/24797 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/4/Wellness%20Tourism%20in%20Southeast%20Asia_DissertationMPGI_Sofia.Silva.pdf.txt http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/1/Wellness%20Tourism%20in%20Southeast%20Asia_DissertationMPGI_Sofia.Silva.pdf http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/2/license.txt http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/24797/3/Wellness%20Tourism%20in%20Southeast%20Asia_DissertationMPGI_Sofia.Silva.pdf.jpg |
bitstream.checksum.fl_str_mv |
72f6455b1cea80099eee6e4f6fc84a8f 8e08a7c3f0159ba272a26b69e25c2509 dfb340242cced38a6cca06c627998fa1 9d05c78dc1f460cc409c5a9881c77246 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
|
repository.mail.fl_str_mv |
|
_version_ |
1742146210209202176 |