Mobile banking no Brasil: eventos críticos, trajetória e cenários esperados

• Ano de defesa: 2010
• Autor(a) principal: Cernev, Adrian Kemmer
• Orientador(a): Leite, Jaci Corrêa
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Banco móvel; Pagamentos móveis; Tecnologia da informação; Mobilidade; Convergência
• Palavras-chave em Inglês: Mobile banking; Mobile payments; Information technology; Mobility; Convergence
• Link de acesso: https://hdl.handle.net/10438/8167

The Mobile Banking phenomenon, still emergent in Brazil, could be characterized both by the magnitude of expectations related to it as well as by its sociopolitical and technological complexity. On the one hand, the phenomenon represents an effective strategy for inclusion of a significant part of the Brazilian population in the financial market and potential revolutionary channel for innovative banking and financial services. On the other hand, this phenomenon, despite the expectations, is still in its initial phases of development in the country, and several critical events are likely to happen before it may be consolidated. The aim of this academic work is to describe and explain these critical events, paths and scenarios related to the Mobile Banking & Payments phenomenon within the Brazilian context, being considering as a technology-in-practice that outcomes from the interaction among different social agents. This thesis aims to identify the most relevant social groups associated to the phenomenon under analysis using as conceptual multilevel approach, focused on studies in the of Technology and Information Systems, oriented by an interpretative and also critical epistemological attitude. To achieve this objective, the technological expectations and perspectives of these groups were evaluated, at the same time that possible negotiation and interaction processes among them were anticipated, thus yielding a sequence of critical events of uncertainty and two most probable future scenarios. As a result, it was possible to analyze and propose critical questions which will contribute both to the theory and the practice.