Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol

Detalhes bibliográficos
Ano de defesa: 2013
Autor(a) principal: Cordeiro, Anna Luiza do Bomfim
Orientador(a): Kasznar, Istvan Karoly
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Gestão
Estratégia
Futebol
Marketing
Esporte
Palavras-chave em Inglês:
Sports
Management
Strategy
Soccer and marketing
Link de acesso: http://hdl.handle.net/10438/11785
Resumo: This thesis aims to analyze and study the management practices and actions adopted by a big european club, FC Barcelona and the Brazilian club, being selected Clube de Regatas do Flamengo. From the survey information from both clubs and interviews with professionals, the study seeks to understand how far you is possible to bring to Brazil successful practices that were decisive for the growth of a club that was in decline by 2003 and became a power in administrative and strategic terms worldwide. Importantly, cultural differences may have implications for the different environments in this paper.
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spelling Cordeiro, Anna Luiza do BomfimEscolas::EBAPEZanini, Marco Tulio FundãoFraga, Valderez FerreiraKasznar, Istvan Karoly2014-05-28T12:17:16Z2014-05-28T12:17:16Z2013CORDEIRO, Anna Luiza do Bomfim. Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2013.http://hdl.handle.net/10438/11785This thesis aims to analyze and study the management practices and actions adopted by a big european club, FC Barcelona and the Brazilian club, being selected Clube de Regatas do Flamengo. From the survey information from both clubs and interviews with professionals, the study seeks to understand how far you is possible to bring to Brazil successful practices that were decisive for the growth of a club that was in decline by 2003 and became a power in administrative and strategic terms worldwide. Importantly, cultural differences may have implications for the different environments in this paper.Essa dissertação tem como objetivo analisar e estudar as praticas de gestão e ações adotadas por um grande clube Europeu, no caso o FC Barcelona, e um clube Brasileiro, sendo escolhido o Clube de Regatas do Flamengo para aprofundamento. A partir do levantamento de informação de ambos os clubes e entrevistas com profissionais da área, o estudo busca entender até onde é possível trazer para o território nacional, praticas de sucesso e que foram decisivas para o crescimento de um clube que estava em declínio até 2003 e tornou-se uma potencia em termos administrativos e estratégicos mundialmente. É importante ressaltar que diferenças culturais podem trazer implicações para os distintos ambientes abordados neste trabalho.porGestãoEstratégiaFutebolMarketingEsporteSportsManagementStrategySoccer and marketingAdministração de empresasFutebol - AdministraçãoMarketing esportivoClube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebolinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALDisserteação Anna Luiza Cordeiro - vf.pdfDisserteação Anna Luiza Cordeiro - vf.pdfapplication/pdf1315282http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/11785/1/Dissertea%c3%a7%c3%a3o%20Anna%20Luiza%20Cordeiro%20-%20vf.pdf1fd07ac02d0a02d77f96af29464a3162MD51LICENSElicense.txtlicense.txttext/plain; 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InstitucionalPRI
dc.title.por.fl_str_mv Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
title Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
spellingShingle Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
Cordeiro, Anna Luiza do Bomfim
Gestão
Estratégia
Futebol
Marketing
Esporte
Sports
Management
Strategy
Soccer and marketing
Administração de empresas
Futebol - Administração
Marketing esportivo
title_short Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
title_full Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
title_fullStr Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
title_full_unstemmed Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
title_sort Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol
author Cordeiro, Anna Luiza do Bomfim
author_facet Cordeiro, Anna Luiza do Bomfim
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Zanini, Marco Tulio Fundão
Fraga, Valderez Ferreira
dc.contributor.author.fl_str_mv Cordeiro, Anna Luiza do Bomfim
dc.contributor.advisor1.fl_str_mv Kasznar, Istvan Karoly
contributor_str_mv Kasznar, Istvan Karoly
dc.subject.por.fl_str_mv Gestão
Estratégia
Futebol
Marketing
Esporte
topic Gestão
Estratégia
Futebol
Marketing
Esporte
Sports
Management
Strategy
Soccer and marketing
Administração de empresas
Futebol - Administração
Marketing esportivo
dc.subject.eng.fl_str_mv Sports
Management
Strategy
Soccer and marketing
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Futebol - Administração
Marketing esportivo
description This thesis aims to analyze and study the management practices and actions adopted by a big european club, FC Barcelona and the Brazilian club, being selected Clube de Regatas do Flamengo. From the survey information from both clubs and interviews with professionals, the study seeks to understand how far you is possible to bring to Brazil successful practices that were decisive for the growth of a club that was in decline by 2003 and became a power in administrative and strategic terms worldwide. Importantly, cultural differences may have implications for the different environments in this paper.
publishDate 2013
dc.date.issued.fl_str_mv 2013
dc.date.accessioned.fl_str_mv 2014-05-28T12:17:16Z
dc.date.available.fl_str_mv 2014-05-28T12:17:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv CORDEIRO, Anna Luiza do Bomfim. Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2013.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/11785
identifier_str_mv CORDEIRO, Anna Luiza do Bomfim. Clube de Regatas do Flamengo e FC Barcelona: aspectos da profissionalização no futebol. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2013.
url http://hdl.handle.net/10438/11785
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Repositório Institucional do FGV (FGV Repositório Digital)
collection Repositório Institucional do FGV (FGV Repositório Digital)
bitstream.url.fl_str_mv http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/11785/1/Dissertea%c3%a7%c3%a3o%20Anna%20Luiza%20Cordeiro%20-%20vf.pdf
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