“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social
Ano de defesa: | 2018 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Nove de Julho
|
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração
|
Departamento: |
Administração
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://bibliotecatede.uninove.br/handle/tede/2328 |
Resumo: | Innovation capacity encompasses an organization’s skill set aimed at mobilizing human, physical, technological and financial resources to bring society something new. In this process, teams that work directly in Research, Development and Innovation (R&D&I) take center stage, as their commitment can be considered a relevant social phenomenon in both theoretical and practical terms, considering the possibility of mobilizing pro-innovation resources, which hone the organizations’ innovation capacity. Additionally, it is a multilayered phenomenon with regards to traditional and social businesses’ scopes of operation. In light of this context, the following question was raised: how can the commitment of R&D&I teams contribute towards mobilizing resources that foster traditional business (TB) and social business’ (SB) innovation capacity? This qualitative-descriptive research adopted the multiple-case study method, and its units of analysis are: a traditional business, BRAILE, winner of the “FINEP (Innovation Studies and Projects Finance Company)” award in the Medium Company category; and a social business, CREN, recipient of Folha de S. Paulo’s “Social Entrepreneur” award. Data was gathered from semi-structured interviews (14) and document surveys (2). The field study generated 10.5 hours of recordings and a 114-page transcription, in addition to two pages of evidence obtained from documental research. The data was interpreted by means of content analysis, with the help of the Atlas Ti. software, which was used to organize and code the data. From the combined analysis of results, it was possible to validate the primary proposition that the innovation capacity and the R&D&I teams’ (main categories analyzed) affective commitment were crucial to set apart the traditional business investigated (BRAILE), as they boosted the development of technological innovations with frugal characteristics. These categories were also important for the social business investigated (CREN), promoting social value and, consequently, social innovations. It was also possible to validate the secondary proposition that people management and the TB and SB’s strategic fundaments (secondary categories analyzed) have an effect on the internal mobilization of pro-innovation resources and, consequently, stimulated the R&D&I teams’ affective commitment, enhancing the exchange of tacit and explicit knowledge and also the generation of innovation to the market and society. This way, we were able to propose a framework for what commitment, innovation capacity, strategic fundaments and people management stand for, highlighting the differences and similarities between traditional and social businesses. |
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Costa, Priscila Rezende daOliveira, Dênis Renato deAssis, Sonia Francisca Monken deCosta, Priscila Rezende dahttp://lattes.cnpq.br/2861089203167427Ronzani, Célia Maria2020-11-04T14:40:50Z2018-05-03Ronzani, Célia Maria. “Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social. 2018. 178 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/2328Innovation capacity encompasses an organization’s skill set aimed at mobilizing human, physical, technological and financial resources to bring society something new. In this process, teams that work directly in Research, Development and Innovation (R&D&I) take center stage, as their commitment can be considered a relevant social phenomenon in both theoretical and practical terms, considering the possibility of mobilizing pro-innovation resources, which hone the organizations’ innovation capacity. Additionally, it is a multilayered phenomenon with regards to traditional and social businesses’ scopes of operation. In light of this context, the following question was raised: how can the commitment of R&D&I teams contribute towards mobilizing resources that foster traditional business (TB) and social business’ (SB) innovation capacity? This qualitative-descriptive research adopted the multiple-case study method, and its units of analysis are: a traditional business, BRAILE, winner of the “FINEP (Innovation Studies and Projects Finance Company)” award in the Medium Company category; and a social business, CREN, recipient of Folha de S. Paulo’s “Social Entrepreneur” award. Data was gathered from semi-structured interviews (14) and document surveys (2). The field study generated 10.5 hours of recordings and a 114-page transcription, in addition to two pages of evidence obtained from documental research. The data was interpreted by means of content analysis, with the help of the Atlas Ti. software, which was used to organize and code the data. From the combined analysis of results, it was possible to validate the primary proposition that the innovation capacity and the R&D&I teams’ (main categories analyzed) affective commitment were crucial to set apart the traditional business investigated (BRAILE), as they boosted the development of technological innovations with frugal characteristics. These categories were also important for the social business investigated (CREN), promoting social value and, consequently, social innovations. It was also possible to validate the secondary proposition that people management and the TB and SB’s strategic fundaments (secondary categories analyzed) have an effect on the internal mobilization of pro-innovation resources and, consequently, stimulated the R&D&I teams’ affective commitment, enhancing the exchange of tacit and explicit knowledge and also the generation of innovation to the market and society. This way, we were able to propose a framework for what commitment, innovation capacity, strategic fundaments and people management stand for, highlighting the differences and similarities between traditional and social businesses.A capacidade de inovação aborda o conjunto de habilidades de uma organização, com vistas à mobilização de recursos humanos, físicos, tecnológicos e financeiros, e em prol da geração de novidades para a sociedade. Nesse processo, as equipes que atuam diretamente nas atividades de Pesquisa, Desenvolvimento e Inovação (P&D&I) assumem relevância distintiva, pois seu comprometimento pode ser considerado um fenômeno social de destaque, tanto no campo teórico quanto prático dos negócios, haja vista a possibilidade da movimentação dos recursos pró-inovação, que aguçam a capacidade de inovação das organizações. Além disso, trata-se de um fenômeno que possui nuances diferenciadas, no que diz respeito ao âmbito de atuação dos negócios tradicionais e daqueles de impacto social. Diante desse contexto, levanta-se a seguinte questão de pesquisa: Como o comprometimento de equipes de P&D&I pode contribuir para a mobilização de recursos que fomentam a capacidade de inovação de negócios tradicionais (NT) e de impacto social (NIS)? Esta pesquisa, de natureza qualitativa e descritiva, adotou como método o estudo de caso múltiplo, sendo as unidades de análise: um negócio tradicional, a BRAILE, vencedora do prêmio “FINEP de Inovação (Financiadora de Estudos e Projetos de Inovação)”, categoria Média Empresa; e um negócio de impacto social, o CREN, vencedor do prêmio “Empreendedor Social”, do Jornal Folha de S. Paulo. Os dados foram coletados a partir de entrevistas semiestruturadas (total de 14) e levantamento de documentos (total de 2). A pesquisa de campo resultou em 10h30 horas de gravação e 114 páginas de transcrição, além de 2 páginas de evidências obtidas a partir da pesquisa documental. Para a interpretação dos dados, adotou-se a análise de conteúdo, com o auxílio do software Atlas Ti., para a organização e codificação dos dados. A partir da análise agregada dos resultados, foi possível validar a proposição central de que capacidade de inovação e o comprometimento afetivo das equipes de P&D&I (categorias centrais de análise) foram decisivas à diferenciação do negócio tradicional investigado (BRAILE), pois alavancaram o desenvolvimento de inovações tecnológicas com características frugais. Essas categorias foram também importantes para o negócio de impacto social investigado (CREN), promovendo o valor social e, com ele, as inovações sociais. Validou-se também a proposição secundária de que a gestão de pessoas e os fundamentos estratégicos do NT e do NIS (categorias secundárias de análise) influenciaram a mobilização interna de recursos pró-inovação e, consequentemente, estimularam o comprometimento afetivo de equipes de P&D&I, potencializando, assim, a troca de conhecimentos tácitos e explícitos e, também, a geração de inovações para o mercado e para a sociedade. Desta forma, foi possível propor um framework sobre o significado das categorias comprometimento, capacidade de inovação, fundamentos estratégicos e gestão de pessoas, enfatizando-se as distinções e similaridades de negócios tradicionais e de impacto social.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2020-11-04T14:40:50Z No. of bitstreams: 1 Célia Maria Ronzani.pdf: 5096483 bytes, checksum: e598ee989e11890a81a8d1e9b9d8fe20 (MD5)Made available in DSpace on 2020-11-04T14:40:50Z (GMT). No. of bitstreams: 1 Célia Maria Ronzani.pdf: 5096483 bytes, checksum: e598ee989e11890a81a8d1e9b9d8fe20 (MD5) Previous issue date: 2018-05-03application/pdfporUniversidade Nove de JulhoPrograma de Pós-Graduação em AdministraçãoUNINOVEBrasilAdministraçãocomprometimentoequipes de P&D&Icapacidade de inovaçãonegócios tradicionaisnegócios de impacto socialcommitmentR&D&I teamsinnovation capacitytraditional businesssocial businessCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto socialEmbracing innovation: affection, a tool or the norm? the commitment of r&d&i teams and the capacity to innovate in both traditional and social businessesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALCélia Maria Ronzani.pdfCélia Maria Ronzani.pdfapplication/pdf5096483http://localhost:8080/tede/bitstream/tede/2328/2/C%C3%A9lia+Maria+Ronzani.pdfe598ee989e11890a81a8d1e9b9d8fe20MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/2328/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/23282022-06-03 17:44:29.382oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2022-06-03T20:44:29Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
dc.title.alternative.eng.fl_str_mv |
Embracing innovation: affection, a tool or the norm? the commitment of r&d&i teams and the capacity to innovate in both traditional and social businesses |
title |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
spellingShingle |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social Ronzani, Célia Maria comprometimento equipes de P&D&I capacidade de inovação negócios tradicionais negócios de impacto social commitment R&D&I teams innovation capacity traditional business social business CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
title_full |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
title_fullStr |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
title_full_unstemmed |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
title_sort |
“Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social |
author |
Ronzani, Célia Maria |
author_facet |
Ronzani, Célia Maria |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Costa, Priscila Rezende da |
dc.contributor.referee1.fl_str_mv |
Oliveira, Dênis Renato de |
dc.contributor.referee2.fl_str_mv |
Assis, Sonia Francisca Monken de |
dc.contributor.referee3.fl_str_mv |
Costa, Priscila Rezende da |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2861089203167427 |
dc.contributor.author.fl_str_mv |
Ronzani, Célia Maria |
contributor_str_mv |
Costa, Priscila Rezende da Oliveira, Dênis Renato de Assis, Sonia Francisca Monken de Costa, Priscila Rezende da |
dc.subject.por.fl_str_mv |
comprometimento equipes de P&D&I capacidade de inovação negócios tradicionais negócios de impacto social |
topic |
comprometimento equipes de P&D&I capacidade de inovação negócios tradicionais negócios de impacto social commitment R&D&I teams innovation capacity traditional business social business CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
commitment R&D&I teams innovation capacity traditional business social business |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Innovation capacity encompasses an organization’s skill set aimed at mobilizing human, physical, technological and financial resources to bring society something new. In this process, teams that work directly in Research, Development and Innovation (R&D&I) take center stage, as their commitment can be considered a relevant social phenomenon in both theoretical and practical terms, considering the possibility of mobilizing pro-innovation resources, which hone the organizations’ innovation capacity. Additionally, it is a multilayered phenomenon with regards to traditional and social businesses’ scopes of operation. In light of this context, the following question was raised: how can the commitment of R&D&I teams contribute towards mobilizing resources that foster traditional business (TB) and social business’ (SB) innovation capacity? This qualitative-descriptive research adopted the multiple-case study method, and its units of analysis are: a traditional business, BRAILE, winner of the “FINEP (Innovation Studies and Projects Finance Company)” award in the Medium Company category; and a social business, CREN, recipient of Folha de S. Paulo’s “Social Entrepreneur” award. Data was gathered from semi-structured interviews (14) and document surveys (2). The field study generated 10.5 hours of recordings and a 114-page transcription, in addition to two pages of evidence obtained from documental research. The data was interpreted by means of content analysis, with the help of the Atlas Ti. software, which was used to organize and code the data. From the combined analysis of results, it was possible to validate the primary proposition that the innovation capacity and the R&D&I teams’ (main categories analyzed) affective commitment were crucial to set apart the traditional business investigated (BRAILE), as they boosted the development of technological innovations with frugal characteristics. These categories were also important for the social business investigated (CREN), promoting social value and, consequently, social innovations. It was also possible to validate the secondary proposition that people management and the TB and SB’s strategic fundaments (secondary categories analyzed) have an effect on the internal mobilization of pro-innovation resources and, consequently, stimulated the R&D&I teams’ affective commitment, enhancing the exchange of tacit and explicit knowledge and also the generation of innovation to the market and society. This way, we were able to propose a framework for what commitment, innovation capacity, strategic fundaments and people management stand for, highlighting the differences and similarities between traditional and social businesses. |
publishDate |
2018 |
dc.date.issued.fl_str_mv |
2018-05-03 |
dc.date.accessioned.fl_str_mv |
2020-11-04T14:40:50Z |
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Ronzani, Célia Maria. “Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social. 2018. 178 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/2328 |
identifier_str_mv |
Ronzani, Célia Maria. “Vestir A Camisa” da inovação: afeto, instrumento ou norma? comprometimento de equipes de P&D&I e a capacidade de inovação em negócios tradicionais e de impacto social. 2018. 178 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
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