Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Goularte, Alexandre da Costa lattes
Orientador(a): Zilber, Silvia Novaes lattes
Banca de defesa: Zilber, Silvia Novaes lattes, Huertas, Melby Karina Zuniga lattes, Lopes, Evandro Luiz lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de P??s-Gradua????o em Administra????o
Departamento: Administra????o
País: Brasil
Palavras-chave em Português:
ado????o de inova????o
dimens??es culturais
mobile banking
UTAUT2
Palavras-chave em Inglês:
innovation adoption
cultural dimensions
mobile banking
UTAUT2
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1515
Resumo: Mobility-based technology is affecting the way people buy goods and services, how people communicate among themselves and even the way to use services provided by banks, institutions that already tread a digital transformation path in Brazil. Combination of information technology, internet and mobile devices has resulted in technological innovations, allowing most of the banking transactions to be carried out safely through smartphones and tablets. However, data from the banking industry and scientific research show little adherence to that innovative service: mobile banking. In this context, the objective of this research was to understand what cultural factors affect mobile banking usage in an emergent country from Latin America region. Applying structural equation modeling on a model that combines UTAUT2 theory and cultural dimensions of Hofstede, research confirms that Individualism / Collectivism and Long Term Orientation effectivelly affect mobile banking adoption. However, three other cultural dimensions do not support it: Uncertainty Avoidance, Masculinity/Femininity and Power Distance.
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spelling Zilber, Silvia Novaeshttp://lattes.cnpq.br/2329851999310719Zilber, Silvia Novaeshttp://lattes.cnpq.br/2329851999310719Huertas, Melby Karina Zunigahttp://lattes.cnpq.br/4017917228438950Lopes, Evandro Luizhttp://lattes.cnpq.br/0631574435962669http://lattes.cnpq.br/4521603744027133Goularte, Alexandre da Costa2016-09-01T19:05:36Z2016-03-30Goularte, Alexandre da Costa. Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo. 2016. 114 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1515Mobility-based technology is affecting the way people buy goods and services, how people communicate among themselves and even the way to use services provided by banks, institutions that already tread a digital transformation path in Brazil. Combination of information technology, internet and mobile devices has resulted in technological innovations, allowing most of the banking transactions to be carried out safely through smartphones and tablets. However, data from the banking industry and scientific research show little adherence to that innovative service: mobile banking. In this context, the objective of this research was to understand what cultural factors affect mobile banking usage in an emergent country from Latin America region. Applying structural equation modeling on a model that combines UTAUT2 theory and cultural dimensions of Hofstede, research confirms that Individualism / Collectivism and Long Term Orientation effectivelly affect mobile banking adoption. However, three other cultural dimensions do not support it: Uncertainty Avoidance, Masculinity/Femininity and Power Distance.A tecnologia baseada em mobilidade tem afetado a forma como compram-se bens e servi??os, o modo de comunica????o entre as pessoas e, qui????, a maneira de utilizar-se os servi??os dos bancos, institui????es que j?? trilham um caminho de transforma????o digital no Brasil. A combina????o da tecnologia da informa????o, da internet e dos dispositivos m??veis resultou em inova????es tecnol??gicas, permitindo que a maior parte das transa????es banc??rias seja realizada, de forma segura, por meio de smartphones e tablets. Por??m, os dados do segmento banc??rio e da pesquisa cient??fica mostram pouca ades??o a esse servi??o inovador ??? o mobile banking. Neste contexto, o objetivo desta pesquisa foi entender quais fatores culturais afetam o uso do mobile banking em um pa??s emergente da Am??rica Latina. Utilizando modelagem por equa????es estruturais sobre um modelo que combina a teoria de UTAUT2 e as dimens??es culturais de Hofstede, confirmou-se que Individualismo/Coletivismo e Orienta????o por Longo Prazo s??o dimens??es culturais que afetam a escolha pelo uso de mobile banking, n??o havendo suporte para as dimens??es de Avers??o ?? Incerteza, Masculinidade/Feminilidade e Dist??ncia de Poder.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-09-01T19:05:36Z No. of bitstreams: 1 Alexandre da Costa Goularte.pdf: 1691271 bytes, checksum: a94cb2d5ddfcdf9b354cb0410946e6b4 (MD5)Made available in DSpace on 2016-09-01T19:05:36Z (GMT). No. of bitstreams: 1 Alexandre da Costa Goularte.pdf: 1691271 bytes, checksum: a94cb2d5ddfcdf9b354cb0410946e6b4 (MD5) Previous issue date: 2016-03-30application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUNINOVEBrasilAdministra????oado????o de inova????odimens??es culturaismobile bankingUTAUT2innovation adoptioncultural dimensionsmobile bankingUTAUT2CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInflu??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modeloInfluence of cultural factors on usage of mobile banking services: a model testinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALAlexandre da Costa Goularte.pdfAlexandre da Costa Goularte.pdfapplication/pdf1691271http://localhost:8080/tede/bitstream/tede/1515/2/Alexandre+da+Costa+Goularte.pdfa94cb2d5ddfcdf9b354cb0410946e6b4MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1515/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/15152016-09-01 16:05:36.81oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-09-01T19:05:36Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
dc.title.alternative.eng.fl_str_mv Influence of cultural factors on usage of mobile banking services: a model test
title Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
spellingShingle Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
Goularte, Alexandre da Costa
ado????o de inova????o
dimens??es culturais
mobile banking
UTAUT2
innovation adoption
cultural dimensions
mobile banking
UTAUT2
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
title_full Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
title_fullStr Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
title_full_unstemmed Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
title_sort Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
author Goularte, Alexandre da Costa
author_facet Goularte, Alexandre da Costa
author_role author
dc.contributor.advisor1.fl_str_mv Zilber, Silvia Novaes
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/2329851999310719
dc.contributor.referee1.fl_str_mv Zilber, Silvia Novaes
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/2329851999310719
dc.contributor.referee2.fl_str_mv Huertas, Melby Karina Zuniga
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/4017917228438950
dc.contributor.referee3.fl_str_mv Lopes, Evandro Luiz
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/0631574435962669
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/4521603744027133
dc.contributor.author.fl_str_mv Goularte, Alexandre da Costa
contributor_str_mv Zilber, Silvia Novaes
Zilber, Silvia Novaes
Huertas, Melby Karina Zuniga
Lopes, Evandro Luiz
dc.subject.por.fl_str_mv ado????o de inova????o
dimens??es culturais
mobile banking
UTAUT2
topic ado????o de inova????o
dimens??es culturais
mobile banking
UTAUT2
innovation adoption
cultural dimensions
mobile banking
UTAUT2
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv innovation adoption
cultural dimensions
mobile banking
UTAUT2
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Mobility-based technology is affecting the way people buy goods and services, how people communicate among themselves and even the way to use services provided by banks, institutions that already tread a digital transformation path in Brazil. Combination of information technology, internet and mobile devices has resulted in technological innovations, allowing most of the banking transactions to be carried out safely through smartphones and tablets. However, data from the banking industry and scientific research show little adherence to that innovative service: mobile banking. In this context, the objective of this research was to understand what cultural factors affect mobile banking usage in an emergent country from Latin America region. Applying structural equation modeling on a model that combines UTAUT2 theory and cultural dimensions of Hofstede, research confirms that Individualism / Collectivism and Long Term Orientation effectivelly affect mobile banking adoption. However, three other cultural dimensions do not support it: Uncertainty Avoidance, Masculinity/Femininity and Power Distance.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-09-01T19:05:36Z
dc.date.issued.fl_str_mv 2016-03-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Goularte, Alexandre da Costa. Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo. 2016. 114 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/1515
identifier_str_mv Goularte, Alexandre da Costa. Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo. 2016. 114 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.
url http://bibliotecatede.uninove.br/handle/tede/1515
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv 8024035432632778221
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de P??s-Gradua????o em Administra????o
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
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