Tecnologias colaborativas e gerenciamento de projetos: fatores que influenciam a intenção de uso de mídias sociais em projetos

• Ano de defesa: 2016
• Autor(a) principal: Santana, Alex de Souza
• Orientador(a): Martens, Cristina Dai Prá
• Banca de defesa: Martens, Cristina Dai Prá, Freitas, Henrique Mello Rodrigues de, Lopes, Evandro Luiz, Chaves, Marcirio Silveira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Nove de Julho
• Programa de Pós-Graduação: Programa de Pós-Graduação em Gestão de Projetos
• Departamento: Administração
• País: Brasil
• Palavras-chave em Português: gerenciamento de projetos; mídias sociais; intenção de adoção
• Palavras-chave em Inglês: project management; social medias; intention of adoption
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1587

Information technologies have passed through a great conceptual evolution around the turn of the second millennium, by incorporating collaborative aspects, dynamic content creation and having the web platform as a base, thus originating the concept of web 2.0 technologies or social medias. Several potential benefits arise from the adoption of such technologies, but however, few studies consider them in the project management context, which is also a discipline of recognized strategic importance for organizations. Even more, it is not known if the professional members of project teams or even project managers have knowledge of the collaborative technologies and intend to adopt them in their tasks. Therefore, this research aims to identify the factors that influence the intention of adoption social medias in projects tasks, for indeed, to extract better benefits of one technology, it is necessary to understand the factors that motivate acceptance of the targeted users. To reach this objective, a conceptual model is proposed, based on existing literature, hence being such model a theoretical contribution of this study. The applyed method for development of this research is quantitative, using structural equation modeling through partial least squares. As result, four significant factors to be observed for a better promotion of the use of collaborative technologies in projects are shown. Complementarily, the study also presents the types of social medias best applicable in each of the project management knowledge areas, in accordance to the perception of professionals.