O dinheiro é o lobo do homem: um estudo desta mola mestra da economia libidinal

• Ano de defesa: 2015
• Autor(a) principal: Oliveira, Flavia Simões de
• Orientador(a): Mello, Flávia de Campos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Dinheiro; Signo; Semiótica; Significante; Psicanálise
• Palavras-chave em Inglês: Money; Sign; Semiotics; Signifier; Psychoanalysis
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4704

This study discourses on money articulation in 21th century, as well as its subjective significations and cultural consequences: the coinage concerned as the master spring which determines contemporary life directions and defines the human relationships. On this account, it is presented a brief history of the monetary element in order to track its route from exchanging times to the present, once it occupies the hegemony place in the ruling capitalist system. Additionally, the investigation pursues a social, semiotic and psychoanalytic explanation for the global money phenomenon. Thus, as the basis for this research, the pecuniary unit is regarded sometimes as a sign and sometimes as a signifier, and semiotic perspective is considered for its theorization, since it is the universal mediator and cultural sign par excellence. Moreover, psychoanalysis is employed to elucidate the signifier value of money and its phallic correspondence. At last, it is presented a discussion on the relation between both libidinal desire and pleasure economies involved in the interaction with money, by analyzing the biographical Jordan Belfort s book and its cinematographic adaptation, The Wolf of Wall Street. The biography tells the story of a stockbroker who reports in detail his millionaire routine, his rapid enrichment and consequences of his unrestrained greed. In conclusion, through the semiotic analysis developed in this study, it is confirmed that money approaches to imaginary phallus and consequently it is proved Lacanian´s assertion that money is the most deadly existing object