Corponectividade: comunicação por procedimento metafórico nas mídias e na educação

• Ano de defesa: 2007
• Autor(a) principal: Rengel, Lenira Peral
• Orientador(a): Katz, Helena
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Corponectividade; Mídia; Educação; Comunicacao; Metafora; Educacao
• Palavras-chave em Inglês: Bodyconnectivity; Metaphor; Communication; Media; Education
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4933

Media and educational environments join in a pact of consented interference in keeping and disseminating inappropriate understandings to body. Infant bodies reproducing adult bodies attitudes is only one among many examples. Aiming at exposing political-social function of media and educational speeches and treat them as performed acts enacted with the environments, that is, responsible for what they put in the world, the corpus used in this thesis needed to relate scientists of communication and cognition. Thus, with the purpose of presenting the central concepts, bodyconnectivity/corponectividade and metaphoric procedure, the thesis applies culture theorists and communication and cognition scientists in their references. With this group, it was possible to identify the existence of ideological features in metaphoric concepts, especially in those of mind, body, communication, determinisms, essence, dualisms and competition. The comprehension of metaphors as corporal operation essentially has the reference in George Lakoff s and Mark Johnson s proposals. This research advances both propositions, starting from the hypothesis that there is a more general and permanent action in the human body, naming it as metaphoric procedure. Therefore, metaphor and other ways of representation emerge as the material which metaphoric procedure operates with. The relevance of metaphoric procedure is in the comprehension that it establishes, indeed, the sensorimotor and the abstract concepts together. The community of both (sensorial and abstract) is named bodyconnectivity/corponectividade, which shows that regarding to the body, theory and practice are not independent. Following this concept, the opposition mind-body, teaching-learning is abandoned. The central role that several means of media have in the diffusion of bad metaphors on body can be proved in the dossier which forms the published material in magazines, newspapers, flyers, billboards, photographs taken on streets, dialogue rolls and interviews excerpts transcriptions. A very direct contamination between media material and metaphors in circulation in educational environments could be verified in an experience of 35 years with educational projects of several natures (long distance courses, workshops, detached classes, regular classes, lectures, among other activities). Far from showing the evolutive coemergence nature/culture, the bad metaphors have been producing an alarming cultural phenomenon in relation to body. Here is presented a proposal of a critical and active action to the emancipation of the student and the person