Os manuais de correspondências comerciais (1950-2000): uma interpretação à luz da historiografia linguística

• Ano de defesa: 2007
• Autor(a) principal: Zanon, Marilena
• Orientador(a): Bastos, Neusa Maria Oliveira Barbosa
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Língua Portuguesa
• Departamento: Língua Portuguesa
• País: BR
• Palavras-chave em Português: Linguagem rebuscada e artificial; Linguistica > Historiografia; Redacao comercial > Manuais, guias, etc; Comunicacao nas organizacoes; Lingua portuguesa > Portugues escrito
• Palavras-chave em Inglês: Highly polished and artificial language
• Área do conhecimento CNPq: CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESA
• Link de acesso: https://tede2.pucsp.br/handle/handle/14450

This work originated in my professional worries concerning the highly polished and artificial language utilized in the written communication of the corporations, mainly, in those I have worked for. I was always in search of an answer for my questioning in normal working and conflicting situations, in which the correspondence presented an exaggerated, courteous and artificial treatment. Aiming at circumscribing such language we have analyzed these aspects in Manuals of Commercial Letters produced in Brazil in the São Paulo/Rio de Janeiro regions in 1950 through 2000 period (one of each decade). We considered the elected theme Study of Manuals of Commercial Correspondences (1950-2000): An interpretation in light of the Linguistic Historiography appropriate for the purpose of this research at doctorate degree, in view of its originality. We have elected the general objective, as our starting point: to verify up to what extent the Manuals of Commercial Correspondences have influenced the professionals and contributed for the elaboration of specific texts within the corporate context, in the period of 1950-2000. We have established the following as our specific objectives: a) to describe the political, social, economic, and ideological moment, of the outlined period; b) to reread and reconstruct the facts under the historiographer point of view, as of the analysis of the primary sources, aiming at an interpretative, critical, and analytical study of the Manuals of Commercial Correspondences; c) to analyze up to what extent these alterations have influenced the written communication process, mainly in the corporate sphere, taking into consideration the internal and external linguistic dimensions of the research; d) provide the necessary approximations between the collected data and the way they are utilized today, with the purpose of verifying up to what extent the Normative Grammar served as the parameter for the society in the elaboration and implementation of the Manuals of Commercial Correspondences. To make sure our objectives would be achieved, we have analyzed the documentation selected on the basis of the established categories, beginning with the accurate reading of the primary sources, with the purpose of contributing not only with the academic community, but also with the professionals of secretariat. The following were the analytical categories we adopted: 1) introduction of the organization of the works of the corpus and reflections about the linguistic dimensions; 2) establishment of a policy for the maintenance and preservation of ancient models of commercial correspondences; 3) methodological procedure of the authors of the analyzed works. The analysis took us to the ascertainment that the Manuals of Commercial Correspondences: 1) were organized in a same manner, in the studied period: a) until mid seventies, the index was positioned at the end part of the work; b) only the most recent work (1998) presents its material textual or iconographical in alphabetical order; c) in all analyzed works we have observed the lack of bibliography and citations about experts in the subject, except in just one of them, dated 1959, that mentions the name of the grammarian Carlos Eduardo Pereira; 2) complied with the policy of maintenance and preservation of the ancient models of commercial correspondences, as for all of them, the same structure was maintained; 3) where the intention was concerned, the parameter was the normative grammar of the Portuguese Language, considering the exemplar use of the idiom, thus, lacking of energy, as all analyzed works presented identical structures without the support of any specific defined theory. We have concluded that the analyzed Manuals reproduced the standard-norm of the Portuguese Language, were quite useful for a countless number of professionals belonging to the most different segments of the society, in spite of the lack of methodological procedures and consistent explanations about the introduction of the model, as well as of the bibliography to provide support and transparency to the works