Poéticas do efêmero: novas temporalidades em rede a partir do Instagram Stories

• Ano de defesa: 2019
• Autor(a) principal: Macêdo, Larissa Cristina Sampaio
• Orientador(a): Mello, Christine
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: Brasil
• Palavras-chave em Português: Poética; Efêmero; Redes sociais on-line
• Palavras-chave em Inglês: Poetics; Ephemeral; Online social networks
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/22414

This study aims at examining the dimensions of the ephemeral in the contemporary, departing from the analysis of temporalities existing in content shared on social networks, especially on Instagram Stories, which disappear in 24 hours. The research corpus includes a poetic set of forty-six online images posted on Instagram, such as videos, photos, illustrations and animations, belonging to the #DeerBear series by the artist Alexandre Mury (São Fidélis, Rio de Janeiro, 1976) and extracted from his Instagram profile between July 31 and August 9, 2017. In light of that, this research constructs some reflections: in what way do the manifestations of these poetics on the Stories can be understood as a phenomenon in the extremities? How are they understood as bordering conditions of time, of contemporary art and of the network on social platforms? In what way do they point to a place where language re-signifies itself? The theoretical structure of this dissertation is of an interdisciplinary nature, encompassing the fields of communication and art. Firstly, it relies on Anne Cauquelin’s interpretation of Stoic incorporeals related to contemporary art in virtual environments; on Massimo Di Felice’s and André Parente’s notion of network as communicative dimension of language production; on Giselle Beiguelman’s cybrid experience; and on Lev Manovich’s media analysis, which is based on software studies. Secondly, it approaches the poetic multiplicities present in the work of Alexandre Mury through identity convergence with respect to the LGBTQI+ community; studies related to Judith Butler’s views on gender and sexuality; issues related to performance and constructing of personas from the perspective of RoseLee Goldberg, Richard Schechner and Renato Cohen; convergences of pop art, neo pop and Christine Greiner’s analysis of the Japanese art movement superflat, with her view of art as commodity; Henry Jenkins’ cross and transmedia approaches; among other critical approaches and examined authors. Regarding the methodology of analysis of the poetic set, the extremities approach, as proposed by Christine Mello, was employed. Such authors as Helena Katz, Lucia Santaella and Gilbertto Prado are also present, aiming to reexamine time, body, contemporary art and social networks on the brink of the 2020s