A figuratividade do artista na indústria fonográfica: inovações na música e na moda

• Ano de defesa: 2021
• Autor(a) principal: Dib, Helena de Oliveira
• Orientador(a): Oliveira, Ana Claudia Mei Alves de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: Brasil
• Palavras-chave em Português: Semiótica; Figuratividade; Moda
• Palavras-chave em Inglês: Semiotics; Figurativity; Fashion
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.pucsp.br/jspui/handle/handle/24867

This research seeks to investigate the figurativization process of the artist in the phonographic industry during the career’s beginning, understanding the musical concept as the starting point for an identity construction that will be ratified in terms of expression. We consider technological and communicational changes as the guiding principles of the artist's ways of being in the music market, which directly reverberates in the ways of dressing. In order to support the figurative construction of the musical artist for those professionals who works in the field, whether in the phonographic, audiovisual, fashion or creative industry in general, we aim to analyze the identity construction of artists in the Anglo-Saxon phonographic industry in the 20th century through their plastic and rhythmic arrangements and reflect on the ramifications of these professions to meet post-streaming demands. The corpus of the study focuses on the understanding of the identity construction of: Janis Joplin, Steven Tyler and Madonna whom we understand as syncretic organisms to which we analyze the discursiveness of costumes, hair, makeup, gestures, album covers and even song lyrics performing then, the opposite exercise of what the professional costume designer does: we understand the level of content through the level of expression. The study is theoretically based on the discursive semiotics postulated by Algirdas Julien Greimas, in which we carry out the meaning-generating methods in addition to understanding the relations of being and seeming. Also Eric Landowski's sociosemiotics in visibility regimes and identity construction and the studies of visual manifestations with aesthetic and esthetic values proposed by Ana Claudia de Oliveira, in addition to drawing parallels with the theory of communication by understanding the meaning of media visibility desires presented by Eugênio Trivinho. As we understand the artist's ways of making himself visible from the mass media, the research contributes to a reflection on the processes of his identity construction during technological changes, extracting then which elements provoke esthetics in the public