Design líquido: comunicação interespacial e arquitetônica
Ano de defesa: | 2008 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
Departamento: |
Comunicação
|
País: |
BR
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede2.pucsp.br/handle/handle/5081 |
Resumo: | In both academic circles and designing practice, it is noted that the scope of communication has changed substantially, in the sense that the component disciplines have been expanded and mixed as part of a process of hybridization of languages, opening into other disciplines, such as architecture and urbanization, and strongly influencing the construction of communicational systems seeking to determine subject-object relations. This scenario is augmented by the major technological and cultural transformations that intensified in the 1990s and potentiated the construction of images, requiring the development of a new approach to design. This thesis poses strategies and provides concrete examples of this new approach, which is seen in what Bauman calls "liquid design", emphasizing transdisciplinarity and intersemiosis between identitory systems. In this context, there is now a crucial role for concepts such as rhizome (Deleuze, 1997), with design as a system formed of variables and contexts, or complex emerging systems (Johnson, 2003). In addition, "sensitive strategies" (Sodré, 2006 and Greimas, 1997) dialogue with the intelligible with the aim of pervading enunciators, and create dense images. These concepts prompt an approach to design as "work in progress" while reinforcing identitory relations between subjects and objects and between subjects and subjects, thus posing a discussion of the concept of identity itself, and the definitions of singularity, standard, context and feedback. Since this entire process takes place in the ambit of communication, semiotics is necessarily involved, with design seen as a process of constantly encoding, decoding and re-encoding (Flusser, 2007), and is culturally determined (Lotman, 1998 and 1999). This means there can be no a priori methods; designers must work with strategies for approaching problems and develop specific methodologies in the course of their design activity. Thus what has been called liquid design assumes the orchestration of other disciplines, such as architecture and urbanization, which are also hybridized. This new approach to designing activity aims to tackle new complexities posed by emerging cultural contexts, ultimately aiming to transform spaces to places, creating ties of identity with enunciators |
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Beiguelman, Gisellehttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4758122Z4Bicudo, Marcelo Marino2016-04-26T18:17:15Z2008-08-072008-05-26Bicudo, Marcelo Marino. Liquid design: interspatial and architectonical communication. 2008. 304 f. Tese (Doutorado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2008.https://tede2.pucsp.br/handle/handle/5081In both academic circles and designing practice, it is noted that the scope of communication has changed substantially, in the sense that the component disciplines have been expanded and mixed as part of a process of hybridization of languages, opening into other disciplines, such as architecture and urbanization, and strongly influencing the construction of communicational systems seeking to determine subject-object relations. This scenario is augmented by the major technological and cultural transformations that intensified in the 1990s and potentiated the construction of images, requiring the development of a new approach to design. This thesis poses strategies and provides concrete examples of this new approach, which is seen in what Bauman calls "liquid design", emphasizing transdisciplinarity and intersemiosis between identitory systems. In this context, there is now a crucial role for concepts such as rhizome (Deleuze, 1997), with design as a system formed of variables and contexts, or complex emerging systems (Johnson, 2003). In addition, "sensitive strategies" (Sodré, 2006 and Greimas, 1997) dialogue with the intelligible with the aim of pervading enunciators, and create dense images. These concepts prompt an approach to design as "work in progress" while reinforcing identitory relations between subjects and objects and between subjects and subjects, thus posing a discussion of the concept of identity itself, and the definitions of singularity, standard, context and feedback. Since this entire process takes place in the ambit of communication, semiotics is necessarily involved, with design seen as a process of constantly encoding, decoding and re-encoding (Flusser, 2007), and is culturally determined (Lotman, 1998 and 1999). This means there can be no a priori methods; designers must work with strategies for approaching problems and develop specific methodologies in the course of their design activity. Thus what has been called liquid design assumes the orchestration of other disciplines, such as architecture and urbanization, which are also hybridized. This new approach to designing activity aims to tackle new complexities posed by emerging cultural contexts, ultimately aiming to transform spaces to places, creating ties of identity with enunciatorsNota-se, tanto no meio acadêmico quanto através da prática projetual, que o escopo da comunicação vem se alterando substancialmente, no sentido de que as disciplinas que o formavam vêm se diluindo e se misturando em um processo de hibridização de linguagens, abrindo portas para que outras disciplinas, como a arquitetura e o urbanismo, passem a exercer forte papel na construção de sistemas comunicacionais que objetivam o estabelecimento de vínculos entre sujeitos e objetos. A esse cenário somam-se grandes transformações tecnológicas e culturais, que se acentuam a partir dos anos 1990, potencializando a construção de imagens, obrigando o desenvolvimento necessário de uma nova postura perante o projeto. A tese aqui apresentada objetiva traçar estratégias e mostrar exemplos concretos desse novo fazer projetual, que se impõe através do chamado design líquido , de acordo com Bauman, cuja tônica é a transdisciplinaridade e a intersemiose entre sistemas identitários. Para isso, o conceito de rizoma (Deleuze, 1997), que faz do projeto um sistema formado a partir de variáveis e contextos, e o conceito de sistemas complexos e emergentes (Johnson, 2003) tornam-se essenciais. Somam-se a eles estratégias sensíveis (Sodré, 2006 e Greimas, 1997), que dialogam com o inteligível, com o objetivo de contagiar por completo os enunciatários, criando imagens com espessura. Esses conceitos levam o projeto a ser encarado como um work in progress que busca reforçar laços identitários entre sujeitos e objetos e entre sujeitos e sujeitos, tornando necessária a discussão do próprio conceito de identidade, bem como das definições de singularidade, padrão, contexto e feedback. Entende-se que uma vez que todo esse processo se dá no âmbito da comunicação, a semiótica tem que se fazer presente, pois projetar passa a ser um constante processo de codificação, decodificação e recodificação (Flusser, 2007), determinado dentro da cultura (Lotman, 1998 e 1999). Assim, torna-se impossível que os métodos sejam dados a priori, impondo aos projetistas que passem a trabalhar com estratégias de aproximação aos problemas dados, desenvolvendo metodologias específicas enquanto se projeta. Com isso, o design que aqui é chamado de líquido assume a orquestração de outras disciplinas como arquitetura e urbanismo que, assim, tornam-se também híbridas. Esse novo fazer projetual pretende ser capaz de enfrentar as novas complexidades dadas por contextos culturais emergentes, tendo como objetivo último a transformação de espaços em lugares, criando vínculos identitários com os enunciatáriosapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/13925/Marcelo%20Marino%20Bicudo.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBRComunicaçãoUrbanismoHibridismoRizomaDesignArquiteturaPercepcao espacialArchitectureUrbanizationHybridismRhizomeCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAODesign líquido: comunicação interespacial e arquitetônicaLiquid design: interspatial and architectonical communicationinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTMarcelo Marino Bicudo.pdf.txtMarcelo Marino Bicudo.pdf.txtExtracted texttext/plain517478https://repositorio.pucsp.br/xmlui/bitstream/handle/5081/3/Marcelo%20Marino%20Bicudo.pdf.txtcdba31cfac67f3f634c19e9d6b64b0dcMD53ORIGINALMarcelo Marino Bicudo.pdfapplication/pdf9761159https://repositorio.pucsp.br/xmlui/bitstream/handle/5081/1/Marcelo%20Marino%20Bicudo.pdf6aa2f168babbabc0abe74890890312f0MD51THUMBNAILMarcelo Marino Bicudo.pdf.jpgMarcelo Marino Bicudo.pdf.jpgGenerated Thumbnailimage/jpeg3072https://repositorio.pucsp.br/xmlui/bitstream/handle/5081/2/Marcelo%20Marino%20Bicudo.pdf.jpg24a7160b44b84f9e0ca96cd7a2e45474MD52handle/50812022-04-28 19:20:07.315oai:repositorio.pucsp.br:handle/5081Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T22:20:07Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
Design líquido: comunicação interespacial e arquitetônica |
dc.title.alternative.eng.fl_str_mv |
Liquid design: interspatial and architectonical communication |
title |
Design líquido: comunicação interespacial e arquitetônica |
spellingShingle |
Design líquido: comunicação interespacial e arquitetônica Bicudo, Marcelo Marino Urbanismo Hibridismo Rizoma Design Arquitetura Percepcao espacial Architecture Urbanization Hybridism Rhizome CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Design líquido: comunicação interespacial e arquitetônica |
title_full |
Design líquido: comunicação interespacial e arquitetônica |
title_fullStr |
Design líquido: comunicação interespacial e arquitetônica |
title_full_unstemmed |
Design líquido: comunicação interespacial e arquitetônica |
title_sort |
Design líquido: comunicação interespacial e arquitetônica |
author |
Bicudo, Marcelo Marino |
author_facet |
Bicudo, Marcelo Marino |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Beiguelman, Giselle |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4758122Z4 |
dc.contributor.author.fl_str_mv |
Bicudo, Marcelo Marino |
contributor_str_mv |
Beiguelman, Giselle |
dc.subject.por.fl_str_mv |
Urbanismo Hibridismo Rizoma Design Arquitetura Percepcao espacial |
topic |
Urbanismo Hibridismo Rizoma Design Arquitetura Percepcao espacial Architecture Urbanization Hybridism Rhizome CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Architecture Urbanization Hybridism Rhizome |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
In both academic circles and designing practice, it is noted that the scope of communication has changed substantially, in the sense that the component disciplines have been expanded and mixed as part of a process of hybridization of languages, opening into other disciplines, such as architecture and urbanization, and strongly influencing the construction of communicational systems seeking to determine subject-object relations. This scenario is augmented by the major technological and cultural transformations that intensified in the 1990s and potentiated the construction of images, requiring the development of a new approach to design. This thesis poses strategies and provides concrete examples of this new approach, which is seen in what Bauman calls "liquid design", emphasizing transdisciplinarity and intersemiosis between identitory systems. In this context, there is now a crucial role for concepts such as rhizome (Deleuze, 1997), with design as a system formed of variables and contexts, or complex emerging systems (Johnson, 2003). In addition, "sensitive strategies" (Sodré, 2006 and Greimas, 1997) dialogue with the intelligible with the aim of pervading enunciators, and create dense images. These concepts prompt an approach to design as "work in progress" while reinforcing identitory relations between subjects and objects and between subjects and subjects, thus posing a discussion of the concept of identity itself, and the definitions of singularity, standard, context and feedback. Since this entire process takes place in the ambit of communication, semiotics is necessarily involved, with design seen as a process of constantly encoding, decoding and re-encoding (Flusser, 2007), and is culturally determined (Lotman, 1998 and 1999). This means there can be no a priori methods; designers must work with strategies for approaching problems and develop specific methodologies in the course of their design activity. Thus what has been called liquid design assumes the orchestration of other disciplines, such as architecture and urbanization, which are also hybridized. This new approach to designing activity aims to tackle new complexities posed by emerging cultural contexts, ultimately aiming to transform spaces to places, creating ties of identity with enunciators |
publishDate |
2008 |
dc.date.available.fl_str_mv |
2008-08-07 |
dc.date.issued.fl_str_mv |
2008-05-26 |
dc.date.accessioned.fl_str_mv |
2016-04-26T18:17:15Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Bicudo, Marcelo Marino. Liquid design: interspatial and architectonical communication. 2008. 304 f. Tese (Doutorado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2008. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/5081 |
identifier_str_mv |
Bicudo, Marcelo Marino. Liquid design: interspatial and architectonical communication. 2008. 304 f. Tese (Doutorado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2008. |
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https://tede2.pucsp.br/handle/handle/5081 |
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Programa de Estudos Pós-Graduados em Comunicação e Semiótica |
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PUC-SP |
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Pontifícia Universidade Católica de São Paulo |
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