A comunicação dos sentidos nos espaços culturais brasileiros: estratégias de mediações e acessibilidade para as pessoas com suas diferenças

• Ano de defesa: 2013
• Autor(a) principal: Sarraf, Viviane Panelli
• Orientador(a): Baitello Junior, Norval
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Comunicação sensorial; Cinco sentidos; Espaços culturais; Acessibilidade; Inclusão cultural
• Palavras-chave em Inglês: Sensory communication; Five senses; Cultural spaces; Accessibility; Cultural inclusion
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4518

The research Communication of the five senses in Brazilian cultural spaces: strategies of mediations and accessibility for people with their differences , discusses communication strategies that utilize the senses as touch, hearing, smell, vision, synesthesia, kinesthesia, proprioception and taste in cultural Brazilians spaces, considering its importance to the cultural inclusion of individuals, especially people with disabilities who are least benefited by their different ways of perception, mobility and communication. Based on the justification that visual communication is losing the ability to seduct the individual, were presented and analyzed theories and cases of sensory cultural communication, which can serve as an example for the development of a communication theory of the five senses in cultural spaces. The theoretical research were focused on semiotic theories of culture, and the Theory of the Media, with the concepts of primary media and crisis of visibility with authors Harry Pross, Norval Baitello, Ivan Bystrina, Dietmar Kamper, Stuart Clark and Christopher Wulf, ecology of communication influenced by ethology and psychology with authors such as Vicente Romano, Edgar Morin, Ashley Montagu, Diane Ackerman and Boris Cyrulnik. As complementary bibliographies were searched theories in the areas of cultural and political action to the authors Pierre Bourdieu and Teixeira Coelho, museology with Waldissa Russio Camargo Guarnieri and Maria Cristina Oliveira Bruno, the area of social inclusion, specifically the concepts of Universal Design and accessibility with Romeo Sassaki, Joseph Shapiro, Dorina Nowill, Luis Pierre Grosbois, Ron Mace, Regina Cohen and Silvana Cambiaghi. The methodology combines the bibliographical and historical analysis with field research in primary sources. The field stage focused on primary data collection, records of visits to exhibitions, projects and interviews with employees in museums and cultural spaces Brazilians and foreigners who invest in programs to accessibility for people with disabilities and sensory communication strategies. The cases selected for analysis were those in which the theories of sensory communication and cultural accessibility materialized in more effective actions, taking into account the diversity of examples in different locations and extent of mediation strategies and accessibility for the inclusion of non-usual audiences to these environments. As results of the study were pointed reflections and ways to bring the practice of sensory communication for cultural area