A comunicação organizacional no contexto das novas tecnologias e os desafios da complexidade: a contribuição da escola de Montreal para a estratégia organizacional

• Ano de defesa: 2012
• Autor(a) principal: Terra, Larissa Rodrigues
• Orientador(a): Cardoso, Onésimo de Oliveira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
• Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
• País: BR
• Palavras-chave em Português: Comunicação organizacional; Complexidade; Globalização; Escola de Montreal
• Palavras-chave em Inglês: Organizational communication; Complexity; Globalization; Montreal School
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/1058

The current social, political, technological and economic development of the organizational environment has modified the communication and strategy process in organizations. So, the organizations needs for this complex environment are new and uncertain, i.e. an environment of unforeseen, uncertainties and self-organization. In this context, the importance of the constitutive role of communication in organizational shaping reality and complexity of the environment today, leads us to question the limited, objective and generalizing nature of the theoretical constructs of business communication . The Montreal School was raised to assist in the understanding of communication as organizer of a reality and socially constructed recursively in the current environment of complexity in which the organizations are embedded. In a complex environment, the traditional reductionist and simplifying instruments of management lost efficiency, and organizations begin to demand flexible and adaptive management planning. For this reason, this paper, under the light of complexity approach, analyzes the contributions of the Montreal School on the relationship between communication and organization in the context of globalization and new technologies. We conclude that organizational communication as a strategy of management aims to organize social action to a single focus. Thus, the communication must be understood as a builder of organizational actions, i.e., as a compound forming the organization. The organizational communication assumes the role of a strategy for managing complexity, when it promotes self-organization, and causes individuals to adapt to the changing environment, which occurs through the generation of information and the reach of language. Therefore, communication is all information understood as a set of symbols, or as meaning that conveys these signals through the interpretation of language and discourse, between individuals of the organization