Religiosidade e poder na sociedade do espetáculo: um olhar sobre o Programa Show da Fé e suas formas de mediação e criação de vínculos

• Ano de defesa: 2023
• Autor(a) principal: Silva, Rodolfo Faria da
• Orientador(a): Pinheiro, Amálio
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: Brasil
• Palavras-chave em Português: Religiosidade; Poder; Sociedade do espetáculo; Mediação; Vínculo
• Palavras-chave em Inglês: Religiosity; Power; Society of the spectacle; Mediation; Link
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.pucsp.br/jspui/handle/handle/40780

This work addresses the evaluation of the television program Show da Fé based on the concept of French philosopher Guy Debord about the society of the spectacle, as well as the mediations and constructions of bonds present. The Igreja Internacional da Graça de Deus produced the program, led by missionary and present Romildo Ribeiro Soares (R.R. Soares), a pioneer of televangelism in Brazil. The religious content of the program is categorized as pre-evangelism, aiming to familiarize viewers with the Pentecostal faith. Through individuals, images, situations, and institutions, the program presents itself as a solution and answer to the daily problems of the viewers. However, the study highlights the lack of addressing the message's impact on forming a biblically balanced and healthy Christian, raising questions about the church's foundations of communication and evangelization. The incorporation of media culture into evangelization strategies is discussed, as media significantly influences people's behavior and perspectives. The relationship between religiosity and consumption is emphasized, with marketing and advertising strategies seeking to build viewer loyalty and create bonds with the program and its presenter. The research highlights that the program's ongoing success is related to the interplay between new religious phenomena and mass communication tools, where people seek experiences that value their interests, needs, and dreams in the society of the spectacle. This work contributes to understanding the dynamics between communication, religiosity, and consumption in contemporary society, offering relevant insights for the analysis of the role of religious television programs in shaping the beliefs and behaviors of viewers, especially sponsors