Techquest: guia de verbetes da comunicação disruptiva do século XXI
Ano de defesa: | 2020 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso embargado |
Idioma: | por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital
|
Departamento: |
Faculdade de Ciências Exatas e Tecnologia
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede2.pucsp.br/handle/handle/23704 |
Resumo: | This doctoral thesis aimed to elaborate the “techquest: Guide to the entry of disruptive communication in the 21st century”, an unprecedented and contributory tool in the formation of the repertoire of the professional of organizational communication. The guide includes contextualized entries of inter and multidisciplinar themes. The main characteristics of the “techquest” are centered on the curatorial process of production, ease to be updated and easy access. The guide emerges in the context of what we define the second disruptive wave in communication, understanding the confluence between big data, artificial intelligence and internet of things, and their impacts in the communication sphere. The first wave took place with the consolidation of social media, starting in the 2000s. The thesis comprises two bodies, divided into four chapters (historical and communicational contexts, interview with executives, presentation to the guide) and the entry guide, a multidisciplinary doctoral product. The methodology used was based on a qualitative, exploratory nature, with a focus on documental and bibliographic research and on investigative in depth with organizational communication professionals |
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Ferrari, PollyanaBoarini, Dulce Margareth2021-09-15T12:33:51Z2022-10-292020-12-07Boarini, Dulce Margareth. Techquest: guia de verbetes da comunicação disruptiva do século XXI. 2020. 51 f. Tese (Doutorado em Tecnologias da Inteligência e Design Digital) - Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020.https://tede2.pucsp.br/handle/handle/23704This doctoral thesis aimed to elaborate the “techquest: Guide to the entry of disruptive communication in the 21st century”, an unprecedented and contributory tool in the formation of the repertoire of the professional of organizational communication. The guide includes contextualized entries of inter and multidisciplinar themes. The main characteristics of the “techquest” are centered on the curatorial process of production, ease to be updated and easy access. The guide emerges in the context of what we define the second disruptive wave in communication, understanding the confluence between big data, artificial intelligence and internet of things, and their impacts in the communication sphere. The first wave took place with the consolidation of social media, starting in the 2000s. The thesis comprises two bodies, divided into four chapters (historical and communicational contexts, interview with executives, presentation to the guide) and the entry guide, a multidisciplinary doctoral product. The methodology used was based on a qualitative, exploratory nature, with a focus on documental and bibliographic research and on investigative in depth with organizational communication professionalsEsta tese de doutorado teve como objetivo elaborar o “techquest: Guia de verbetes da comunicação disruptiva do século XXI”, uma ferramenta inédita e contributiva na formação de repertório do profissional da comunicação organizacional. O guia compreende verbetes contextualizados de temas inter e multidisciplinares. As características principais do “techquest” estão centradas no processo curatorial da produção, no caráter de organismo vivo e facilidade de acesso. O guia emerge no contexto do que denominamos segunda onda disruptiva na comunicação, compreendendo a confluência entre o big data, inteligência artificial e internet das coisas, e seus impactos no âmbito comunicacional. A primeira onda se deu com a consolidação das redes e mídias sociais digitais, a partir dos anos 2000. A tese compreende dois corpos, divididos em quatro capítulos (contextos histórico e comunicacional, entrevista com executivos, apresentação do guia) e o guia de verbetes, um produto multidisciplinar do doutorado. A metodologia empregada se baseou na natureza qualitativa, exploratória, com foco na pesquisa documental e bibliográfica e em entrevistas em profundidade com profissionais da comunicação organizacionalapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/53925/Dulce%20Margareth%20Boarini.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Tecnologias da Inteligência e Design DigitalPUC-SPBrasilFaculdade de Ciências Exatas e TecnologiaTechquestVerbetesComunicação nas organizaçõesTechquestEntriesCommunication in organizationsCNPQ::ENGENHARIASTechquest: guia de verbetes da comunicação disruptiva do século XXIinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/embargoedAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTDulce Margareth Boarini.pdf.txtDulce Margareth Boarini.pdf.txtExtracted texttext/plain101141https://repositorio.pucsp.br/xmlui/bitstream/handle/23704/4/Dulce%20Margareth%20Boarini.pdf.txtbaa6beb7849c14f8b04f96ee8e8e0befMD54LICENSElicense.txtlicense.txttext/plain; charset=utf-82165https://repositorio.pucsp.br/xmlui/bitstream/handle/23704/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALDulce Margareth Boarini.pdfDulce Margareth Boarini.pdfapplication/pdf604606https://repositorio.pucsp.br/xmlui/bitstream/handle/23704/2/Dulce%20Margareth%20Boarini.pdffddfa131518153c51d69beb46b6f8903MD52THUMBNAILDulce Margareth Boarini.pdf.jpgDulce Margareth Boarini.pdf.jpgGenerated Thumbnailimage/jpeg4211https://repositorio.pucsp.br/xmlui/bitstream/handle/23704/3/Dulce%20Margareth%20Boarini.pdf.jpgb8ae2cd66f7b8410e570779a9a5d9657MD53handle/237042023-06-16 11:50:13.829oai:repositorio.pucsp.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2023-06-16T14:50:13Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
title |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
spellingShingle |
Techquest: guia de verbetes da comunicação disruptiva do século XXI Boarini, Dulce Margareth Techquest Verbetes Comunicação nas organizações Techquest Entries Communication in organizations CNPQ::ENGENHARIAS |
title_short |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
title_full |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
title_fullStr |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
title_full_unstemmed |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
title_sort |
Techquest: guia de verbetes da comunicação disruptiva do século XXI |
author |
Boarini, Dulce Margareth |
author_facet |
Boarini, Dulce Margareth |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ferrari, Pollyana |
dc.contributor.author.fl_str_mv |
Boarini, Dulce Margareth |
contributor_str_mv |
Ferrari, Pollyana |
dc.subject.por.fl_str_mv |
Techquest Verbetes Comunicação nas organizações |
topic |
Techquest Verbetes Comunicação nas organizações Techquest Entries Communication in organizations CNPQ::ENGENHARIAS |
dc.subject.eng.fl_str_mv |
Techquest Entries Communication in organizations |
dc.subject.cnpq.fl_str_mv |
CNPQ::ENGENHARIAS |
description |
This doctoral thesis aimed to elaborate the “techquest: Guide to the entry of disruptive communication in the 21st century”, an unprecedented and contributory tool in the formation of the repertoire of the professional of organizational communication. The guide includes contextualized entries of inter and multidisciplinar themes. The main characteristics of the “techquest” are centered on the curatorial process of production, ease to be updated and easy access. The guide emerges in the context of what we define the second disruptive wave in communication, understanding the confluence between big data, artificial intelligence and internet of things, and their impacts in the communication sphere. The first wave took place with the consolidation of social media, starting in the 2000s. The thesis comprises two bodies, divided into four chapters (historical and communicational contexts, interview with executives, presentation to the guide) and the entry guide, a multidisciplinary doctoral product. The methodology used was based on a qualitative, exploratory nature, with a focus on documental and bibliographic research and on investigative in depth with organizational communication professionals |
publishDate |
2020 |
dc.date.issued.fl_str_mv |
2020-12-07 |
dc.date.accessioned.fl_str_mv |
2021-09-15T12:33:51Z |
dc.date.available.fl_str_mv |
2022-10-29 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Boarini, Dulce Margareth. Techquest: guia de verbetes da comunicação disruptiva do século XXI. 2020. 51 f. Tese (Doutorado em Tecnologias da Inteligência e Design Digital) - Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/23704 |
identifier_str_mv |
Boarini, Dulce Margareth. Techquest: guia de verbetes da comunicação disruptiva do século XXI. 2020. 51 f. Tese (Doutorado em Tecnologias da Inteligência e Design Digital) - Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020. |
url |
https://tede2.pucsp.br/handle/handle/23704 |
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por |
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por |
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Pontifícia Universidade Católica de São Paulo |
dc.publisher.program.fl_str_mv |
Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital |
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PUC-SP |
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Brasil |
dc.publisher.department.fl_str_mv |
Faculdade de Ciências Exatas e Tecnologia |
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Pontifícia Universidade Católica de São Paulo |
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