Gestão universitária frente à sociedade do conhecimento: um estudo de caso

• Ano de defesa: 2007
• Autor(a) principal: Silva, Claudio Luiz de Souza
• Orientador(a): Dowbor, Ladislau
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
• Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
• País: BR
• Palavras-chave em Português: Modelos de gestão; Gestão em rede; Gestão universitária; Tecnologias da informação; Tecnologias da comunicação; Sociedade do conhecimento; Universidades e faculdades > Administracao; Gestao do conhecimento; Universidade Federal de Sao Paulo > Campus Baixada Santista
• Palavras-chave em Inglês: Patterns of management; Network management; University management; College education management; Information technologies; Communication technologies; Knowledge society
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/1241

The technological evolution extended connections, made a big quantity of information available and revolutionalized knowledge, creating new possibilities for storage, management and transmission. The drawbacks concerning adaptability of the organizational traditional structures related to College Education institutions to the new challenges, are leading the organizations to break up with traditional patterns of management and structure, which are still attached to the industrial society of development pattern. The quest is for the lessening of the gap between the technological transformation speed and the changes in the organization, in a new society coined as the knowledge society. This article, besides being a circumstantial description, aims at accurately analyzing an experience related to exploiting and constructing a new methodology of management. It looks forward to bringing light on a tension generated among the new social environment - caused by higher density of knowledge in productive processes-, and transformation difficulties in universities. This study was put forward through documental analysis, questionnaires and interviews with professors, coordinators and the board of directors of the Universidade Federal de São Paulo, Santos campus. Conclusions point to the possibility of reasoning the proposal to a new pattern of management, according to an aspect shown by the study, as peculiar to Unifesp Santos proposal, as follows: flexible organizations work better in the knowledge society, since decisions can be made at the end or at any point of the net. Hierarchical organizations work better during periods of constant and stable markets, despite being totally inadequate during periods of flow, like the one that identifies the society of knowledge. Its managerial procedures are way too rigid to adapt to quick changes under market conditions