Vantagem competitiva por meio da responsabilidade socio-ambiental: um estudo de múltiplos casos de indústrias do setor de eletroeletrônicos e autores acerca de estratégia organizacional

• Ano de defesa: 2009
• Autor(a) principal: Alves, Ernani José
• Orientador(a): Mañas, Antonio Vico
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
• Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
• País: BR
• Palavras-chave em Português: Estratégia; Vantagem competitiva; Sustentabilidade; Responsabilidade ambiental; Responsabilidade social das empresas
• Palavras-chave em Inglês: Strategy; Competitive advantage; Sustainability; Social responsibility
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/1359

The increasing emergence of new technologies, increasing productivity, complexity of the business through social and environmental impacts have highlighted the competitiveness between the companies not only by the vast range of products or services, but the management processes to achieve competitive differential and in this context the Corporate Social Responsibility has been presented as an increasingly important theme in the behavior of organizations and has exerted impact on goals and strategies of companies. The purpose of this study was to identify which relationship of strategy and corporate social responsibility and environmental. The sustainability can be understood in some ways, as a source for creating competitive advantage on the prospects of steakeholders, another for the company's reputation is also of interest steakeholders and finally, as legal obligation. Through a literature search and exploratory of authors as Ansoff, Michael Porter, Mintzberg, Kim and Mauborgne, Hamel and Prahalad about strategy, and case studies of multiple industries in the sector of electronics, it was found that only Porter and Mintzberg context of CSR as a strategy and organizational theory Porter that could be confirmed since the companies studied show that the socio-environmental actions are included in the value chain. The survey also allowed the companies to consider social and environmental responsibility that goes for both directions - to create a competitive advantage and another focusing on legal obligation