Entre o chucro e o chique: um país em busca de um conceito
Ano de defesa: | 2016 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Ciências Sociais
|
Departamento: |
Faculdade de Ciências Sociais
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede2.pucsp.br/handle/handle/19232 |
Resumo: | This master's thesis aims to analyze the interpretations built on the process of incorporation of new consumers, lived in Brazil during the second presidential term of Luiz Inacio Lula da Silva and the first of Dilma Rousseff; a phenomenon commonly referred to as "Rise of the New Middle Class". In this sense, the questions that run through this study refer both the circumstances necessary for the inclusion of this mass of buyers to the market of goods and services, the social tensions generated by his arrival in this new social stratum. The initial hypothesis is that the integration of a huge cluster of new consumers mobilized two different types of discourse: on the one hand, those who saw the movement from the perspective of "democratization" of consumer goods and the expansion of forms of citizenship in the body social; and on the other, those who disapprove the lack of excellence and the low quality of this integration process. The study begins with a bibliographic discussion on normative ideals in democratic citizenship and the concept of "two Brazils" from mainly works of the following authors: Cicero Araujo, Jesse de Souza, Gildo Marcal Brandao and Nísia Trindade Lima; and concepts such as civics, vulgarism, and backwoods riffraff. Following, develops a discussion of the construction of the concepts of class and middle class in the general context in order to understand the origins and origins of the idea of "new middle class". After briefly contextualize the rise of these new consumers, the analysis focuses fire on the relationship between citizenship and consumption in contemporary societies. Thus, in the screen the case of our "Consumer Boom", we question how tenuous are the boundaries between the two poles, and this vital ambiguity, shall constitute the explanatory key both to understand the positions of the national intelligentsia to the phenomenon, and to outline a theory to explain the discomfort scenario and comparing consumers 'usual' in relation to the consumer "untamed" |
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Mira, Maria Celestehttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4215156A7Moraes, Paulo Alexandre de2016-10-21T18:19:18Z2016-09-09Moraes, Paulo Alexandre de. Entre o chucro e o chique: um país em busca de um conceito. 2016. 96 f. Dissertação (Mestrado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.https://tede2.pucsp.br/handle/handle/19232This master's thesis aims to analyze the interpretations built on the process of incorporation of new consumers, lived in Brazil during the second presidential term of Luiz Inacio Lula da Silva and the first of Dilma Rousseff; a phenomenon commonly referred to as "Rise of the New Middle Class". In this sense, the questions that run through this study refer both the circumstances necessary for the inclusion of this mass of buyers to the market of goods and services, the social tensions generated by his arrival in this new social stratum. The initial hypothesis is that the integration of a huge cluster of new consumers mobilized two different types of discourse: on the one hand, those who saw the movement from the perspective of "democratization" of consumer goods and the expansion of forms of citizenship in the body social; and on the other, those who disapprove the lack of excellence and the low quality of this integration process. The study begins with a bibliographic discussion on normative ideals in democratic citizenship and the concept of "two Brazils" from mainly works of the following authors: Cicero Araujo, Jesse de Souza, Gildo Marcal Brandao and Nísia Trindade Lima; and concepts such as civics, vulgarism, and backwoods riffraff. Following, develops a discussion of the construction of the concepts of class and middle class in the general context in order to understand the origins and origins of the idea of "new middle class". After briefly contextualize the rise of these new consumers, the analysis focuses fire on the relationship between citizenship and consumption in contemporary societies. Thus, in the screen the case of our "Consumer Boom", we question how tenuous are the boundaries between the two poles, and this vital ambiguity, shall constitute the explanatory key both to understand the positions of the national intelligentsia to the phenomenon, and to outline a theory to explain the discomfort scenario and comparing consumers 'usual' in relation to the consumer "untamed"A presente dissertação de mestrado tem como objetivo analisar as interpretações construídas sobre o processo de incorporação de novos consumidores, vivenciado no Brasil durante o segundo mandato presidencial de Luís Inácio Lula da Silva e o primeiro de Dilma Rousseff; fenômeno este vulgarmente denominado como “Ascensão da Nova Classe Média”. Neste sentido, os questionamentos que atravessam este estudo se referem tanto as circunstancias necessárias para a inclusão desta massa de compradores ao mercado de bens e serviços, quanto as tensões sociais geradas pela sua chegada a este novo estrato social. A hipótese inicial é que a integração de um enorme aglomerado de novos consumidores mobilizou dois tipos diferentes de discurso: por um lado, aqueles que enxergaram o movimento sob o prisma da “democratização” dos bens de consumo e da expansão de formas de cidadania no corpo social; e por outro, os que desaprovam a falta de excelência e a baixa qualidade deste processo de inserção. O estudo inicia com um confronto bibliográfico sobre ideais normativos na cidadania democrática e a concepção de “dois Brasis” a partir, principalmente, de obras dos seguintes autores: Cícero Araújo, Jessé de Souza, Gildo Marçal Brandão e Nísia Trindade Lima; e de conceitos como civismo, plebeísmo, sertão e ralé. Na sequência, desenvolve-se uma discussão sobre a construção dos conceitos de classe e classe média no contexto geral, com vistas a compreender as origens e procedências da ideia de “nova classe média”. Após contextualizar brevemente a ascensão destes novos consumidores, a análise centra fogo na relação entre cidadania e consumo nas sociedades contemporâneas. Sendo assim, tendo em tela o caso do nosso “Boom de Consumo”, problematizaremos o quão tênue são os limites entre os dois polos, sendo que desta ambiguidade vital, constituiremos a chave explicativa tanto para compreender os posicionamentos da intelligentsia nacional perante o fenômeno, quanto para esboçar uma teoria explicativa para o cenário de desconforto e cotejo dos consumidores “habituais” com relação ao consumidor “chucro”Conselho Nacional de Desenvolvimento Científico e Tecnologiaapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/39887/Paulo%20Alexandre%20de%20Moraes.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Ciências SociaisPUC-SPBrasilFaculdade de Ciências SociaisCidadaniaClasses sociaisConsumoConsumptionCitzenshipSocial classesCNPQ::CIENCIAS SOCIAIS APLICADASEntre o chucro e o chique: um país em busca de um conceitoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTPaulo Alexandre de Moraes.pdf.txtPaulo Alexandre de Moraes.pdf.txtExtracted texttext/plain225193https://repositorio.pucsp.br/xmlui/bitstream/handle/19232/4/Paulo%20Alexandre%20de%20Moraes.pdf.txtf33e63e66ef4ffc5121e2eb9098b3bbdMD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Entre o chucro e o chique: um país em busca de um conceito |
title |
Entre o chucro e o chique: um país em busca de um conceito |
spellingShingle |
Entre o chucro e o chique: um país em busca de um conceito Moraes, Paulo Alexandre de Cidadania Classes sociais Consumo Consumption Citzenship Social classes CNPQ::CIENCIAS SOCIAIS APLICADAS |
title_short |
Entre o chucro e o chique: um país em busca de um conceito |
title_full |
Entre o chucro e o chique: um país em busca de um conceito |
title_fullStr |
Entre o chucro e o chique: um país em busca de um conceito |
title_full_unstemmed |
Entre o chucro e o chique: um país em busca de um conceito |
title_sort |
Entre o chucro e o chique: um país em busca de um conceito |
author |
Moraes, Paulo Alexandre de |
author_facet |
Moraes, Paulo Alexandre de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Mira, Maria Celeste |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4215156A7 |
dc.contributor.author.fl_str_mv |
Moraes, Paulo Alexandre de |
contributor_str_mv |
Mira, Maria Celeste |
dc.subject.por.fl_str_mv |
Cidadania Classes sociais Consumo Consumption |
topic |
Cidadania Classes sociais Consumo Consumption Citzenship Social classes CNPQ::CIENCIAS SOCIAIS APLICADAS |
dc.subject.eng.fl_str_mv |
Citzenship Social classes |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS |
description |
This master's thesis aims to analyze the interpretations built on the process of incorporation of new consumers, lived in Brazil during the second presidential term of Luiz Inacio Lula da Silva and the first of Dilma Rousseff; a phenomenon commonly referred to as "Rise of the New Middle Class". In this sense, the questions that run through this study refer both the circumstances necessary for the inclusion of this mass of buyers to the market of goods and services, the social tensions generated by his arrival in this new social stratum. The initial hypothesis is that the integration of a huge cluster of new consumers mobilized two different types of discourse: on the one hand, those who saw the movement from the perspective of "democratization" of consumer goods and the expansion of forms of citizenship in the body social; and on the other, those who disapprove the lack of excellence and the low quality of this integration process. The study begins with a bibliographic discussion on normative ideals in democratic citizenship and the concept of "two Brazils" from mainly works of the following authors: Cicero Araujo, Jesse de Souza, Gildo Marcal Brandao and Nísia Trindade Lima; and concepts such as civics, vulgarism, and backwoods riffraff. Following, develops a discussion of the construction of the concepts of class and middle class in the general context in order to understand the origins and origins of the idea of "new middle class". After briefly contextualize the rise of these new consumers, the analysis focuses fire on the relationship between citizenship and consumption in contemporary societies. Thus, in the screen the case of our "Consumer Boom", we question how tenuous are the boundaries between the two poles, and this vital ambiguity, shall constitute the explanatory key both to understand the positions of the national intelligentsia to the phenomenon, and to outline a theory to explain the discomfort scenario and comparing consumers 'usual' in relation to the consumer "untamed" |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-10-21T18:19:18Z |
dc.date.issued.fl_str_mv |
2016-09-09 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Moraes, Paulo Alexandre de. Entre o chucro e o chique: um país em busca de um conceito. 2016. 96 f. Dissertação (Mestrado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/19232 |
identifier_str_mv |
Moraes, Paulo Alexandre de. Entre o chucro e o chique: um país em busca de um conceito. 2016. 96 f. Dissertação (Mestrado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
url |
https://tede2.pucsp.br/handle/handle/19232 |
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por |
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por |
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info:eu-repo/semantics/openAccess |
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Pontifícia Universidade Católica de São Paulo |
dc.publisher.program.fl_str_mv |
Programa de Estudos Pós-Graduados em Ciências Sociais |
dc.publisher.initials.fl_str_mv |
PUC-SP |
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Brasil |
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Faculdade de Ciências Sociais |
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Pontifícia Universidade Católica de São Paulo |
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