What do you meme? : humor, comunica??o, cogni??o e relev?ncia
Ano de defesa: | 2020 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Letras
|
Departamento: |
Escola de Humanidades
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.pucrs.br/tede2/handle/tede/9177 |
Resumo: | This research presents six analysis considering the possible understanding of internet memes on two social medias, through the comments posted by users under the cognitive-pragmatic bias of Sperber & Wilson's Relevance Theory (1996). The linguistic interactions are analyzed, through user comments, and categorized into: i) successful and ii) unsuccessful. We stablish as hypothesis for (i) the possible contribution of humor to the creation of the optimal relevance, and for (ii) the lack of relevance to the processing, onsidering previous knowledge as a possible determinant for that. Memes are a product of digital culture, and therefore many characteristics of this way of communicating can be observed in this modality. Processing may be even more dependent on the addressee?s inferential capacity when one is dealing with humorous genre (GOLDNADEL & OLIVEIRA, 2007; YUS, 2016). The addressee needs to infer and select the best contexts to be accessed. For this reason, we present our analyses highlighting the cognitive processing with some specific definitions that show not only aspects of the Relevance Theory, but also more modern theories, which include the elucidation and transmission of culture, focused on cognitive issues on humor interpretation (SANTOS, 2014; YUS, 2018). We present a way of organizing the interpretative path so that the language users can get the utterances? meaning, specially, internet meme?s meanings, considering the role of images, which directly affect the deduction and derivation of the assumptions (FORCEVILLE, 2014). We highlight that the relevance of humorous texts, which present little informative value, is generated due to effects (YUS, 2018c) that are beyond the act of communication itself. The results of the analysis indicate that: (i) was partially confirmed, not all humorous memes were optimally processed; and (ii) was confirmed, considering the comments, especially on more context-dependent memes, the internet users did not create the intended inferences. Considering the comments posted on the virtual environment a rich way of researching about pragmatic-cognitive topics on linguistic studies, which is related to humor as well as cultural aspects, we believe that this study contributes to the field by offering significant insights on linguistic interaction found on dynamic corpora. |
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Iba?os, Ana Maria Tramunthttp://lattes.cnpq.br/9278656517450030http://lattes.cnpq.br/1433592009606587Oliveira, Vanessa Cristiane Vanzan de2020-07-28T14:21:11Z2020-03-13http://tede2.pucrs.br/tede2/handle/tede/9177This research presents six analysis considering the possible understanding of internet memes on two social medias, through the comments posted by users under the cognitive-pragmatic bias of Sperber & Wilson's Relevance Theory (1996). The linguistic interactions are analyzed, through user comments, and categorized into: i) successful and ii) unsuccessful. We stablish as hypothesis for (i) the possible contribution of humor to the creation of the optimal relevance, and for (ii) the lack of relevance to the processing, onsidering previous knowledge as a possible determinant for that. Memes are a product of digital culture, and therefore many characteristics of this way of communicating can be observed in this modality. Processing may be even more dependent on the addressee?s inferential capacity when one is dealing with humorous genre (GOLDNADEL & OLIVEIRA, 2007; YUS, 2016). The addressee needs to infer and select the best contexts to be accessed. For this reason, we present our analyses highlighting the cognitive processing with some specific definitions that show not only aspects of the Relevance Theory, but also more modern theories, which include the elucidation and transmission of culture, focused on cognitive issues on humor interpretation (SANTOS, 2014; YUS, 2018). We present a way of organizing the interpretative path so that the language users can get the utterances? meaning, specially, internet meme?s meanings, considering the role of images, which directly affect the deduction and derivation of the assumptions (FORCEVILLE, 2014). We highlight that the relevance of humorous texts, which present little informative value, is generated due to effects (YUS, 2018c) that are beyond the act of communication itself. The results of the analysis indicate that: (i) was partially confirmed, not all humorous memes were optimally processed; and (ii) was confirmed, considering the comments, especially on more context-dependent memes, the internet users did not create the intended inferences. Considering the comments posted on the virtual environment a rich way of researching about pragmatic-cognitive topics on linguistic studies, which is related to humor as well as cultural aspects, we believe that this study contributes to the field by offering significant insights on linguistic interaction found on dynamic corpora.Esta pesquisa, sob o vi?s cognitivo-inferencial da Teoria da Relev?ncia de Sperber & Wilson (1996), apresenta seis an?lises e a poss?vel compreens?o inferencial, atrav?s dos coment?rios postados por usu?rios em duas redes sociais, de memes da internet de conte?do humor?stico. As intera??es s?o analisadas e categorizadas em: i) bem-sucedida e ii) malsucedida. Como hip?teses para (i) estabelecemos: a poss?vel contribui??o do humor para a alta relev?ncia, e para (ii): a baixa ou nenhuma relev?ncia para o processamento, considerando o conhecimento pr?vio como possivelmente determinante para tal. Os memes da internet s?o um produto da atual cultura digital e, sendo assim, tipificam muitas das qualidades dessa forma de comunica??o. Sabemos que, por tratarmos de um g?nero humor?stico, o processamento pode ser ainda mais dependente da capacidade inferencial do destinat?rio, pois ? ele que deve realizar as infer?ncias e selecionar os contextos a serem acessados (GOLDNADEL & OLIVEIRA, 2007; YUS, 2016). Por este motivo, apresentamos an?lises que evidenciam o processamento com defini??es espec?ficas n?o s? de aspectos da Teoria da Relev?ncia, mas tamb?m defini??es te?ricas que passam pela elucida??o da transmiss?o de cultura. Assim como quest?es voltadas para quest?es cognitivas de interpreta??o do humor (SANTOS, 2014; YUS, 2018). Em rela??o ao humor, apresentamos uma poss?vel organiza??o do caminho interpretativo para que o usu?rio chegue at? o significado do enunciado -neste caso o do meme da internet- considerando tamb?m o papel das imagens, que afetam diretamente a dedu??o e deriva??o de conclus?es (FORCEVILLE, 2014). Evidenciamos que a relev?ncia de processamento em textos de humor, mesmo com baixo valor informativo, est? relacionada a efeitos (YUS, 2018c) que v?o al?m da esfera comunicativa, mas que mesmo assim s?o altamente relevantes. Durante o desenvolvimento da pesquisa percebeu-se que: a hip?tese (i) foi parcialmente corroborada, dado que, mesmo em memes de conte?do humor?stico, alguns usu?rios parecem n?o criar as infer?ncias esperadas; e que a hip?tese (ii) parece ser corroborada, principalmente em memes mais dependentes de contexto percebeu-se um maior n?mero de coment?rios de usu?rios que parecem n?o fazer as infer?ncias esperadas. Sendo os coment?rios postados em ambiente virtual uma ?tima forma de investiga??o acerca de quest?es pragm?tico-cognitivas, que passam pelo humor e, consequentemente, por quest?es culturais, acreditamos que o presente estudo apresenta contribui??o significativa para a ?rea ao fornecer an?lises de situa??es de intera??o lingu?stica retiradas de corpora atual e din?mico como as duas redes sociais.Submitted by PPG Letras (letraspg@pucrs.br) on 2020-05-15T14:39:48Z No. of bitstreams: 1 Disserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf: 1428364 bytes, checksum: e1c8d31d3e33194e5b3fddfed2ddb73a (MD5)Approved for entry into archive by Lucas Martins Kern (lucas.kern@pucrs.br) on 2020-07-28T14:14:15Z (GMT) No. of bitstreams: 1 Disserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf: 1428364 bytes, checksum: e1c8d31d3e33194e5b3fddfed2ddb73a (MD5)Made available in DSpace on 2020-07-28T14:21:11Z (GMT). No. of bitstreams: 1 Disserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf: 1428364 bytes, checksum: e1c8d31d3e33194e5b3fddfed2ddb73a (MD5) Previous issue date: 2020-03-13Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPESapplication/pdfhttp://tede2.pucrs.br:80/tede2/retrieve/178414/Disserta%c3%a7%c3%a3o%20VANESSA%20VANZAN%20%20%2006%2005%202020%20%20ATA%209.pdf.jpgporPontif?cia Universidade Cat?lica do Rio Grande do SulPrograma de P?s-Gradua??o em LetrasPUCRSBrasilEscola de HumanidadesTeoria da relev?nciaIntera??es lingu?sticasCogni??oHumorLinguistic interactionCognitionHumorRelevance theoryLINGUISTICA, LETRAS E ARTES::LETRASWhat do you meme? : humor, comunica??o, cogni??o e relev?nciainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisTrabalho n?o apresenta restri??o para publica??o407477848473845987500500500600-6557531471218110192-54094192628864980883590462550136975366info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILDisserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf.jpgDisserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf.jpgimage/jpeg5441http://tede2.pucrs.br/tede2/bitstream/tede/9177/4/Disserta%C3%A7%C3%A3o+VANESSA+VANZAN+++06+05+2020++ATA+9.pdf.jpgba00b37f7d8ace12f5bf17a306a608b9MD54TEXTDisserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf.txtDisserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdf.txttext/plain203961http://tede2.pucrs.br/tede2/bitstream/tede/9177/3/Disserta%C3%A7%C3%A3o+VANESSA+VANZAN+++06+05+2020++ATA+9.pdf.txtb12e046dd4b7240279bfa6ba5b724cf7MD53ORIGINALDisserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdfDisserta??o VANESSA VANZAN 06 05 2020 ATA 9.pdfapplication/pdf1428364http://tede2.pucrs.br/tede2/bitstream/tede/9177/2/Disserta%C3%A7%C3%A3o+VANESSA+VANZAN+++06+05+2020++ATA+9.pdfe1c8d31d3e33194e5b3fddfed2ddb73aMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8590http://tede2.pucrs.br/tede2/bitstream/tede/9177/1/license.txt220e11f2d3ba5354f917c7035aadef24MD51tede/91772020-07-28 12:00:48.869oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2020-07-28T15:00:48Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.por.fl_str_mv |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
title |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
spellingShingle |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia Oliveira, Vanessa Cristiane Vanzan de Teoria da relev?ncia Intera??es lingu?sticas Cogni??o Humor Linguistic interaction Cognition Humor Relevance theory LINGUISTICA, LETRAS E ARTES::LETRAS |
title_short |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
title_full |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
title_fullStr |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
title_full_unstemmed |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
title_sort |
What do you meme? : humor, comunica??o, cogni??o e relev?ncia |
author |
Oliveira, Vanessa Cristiane Vanzan de |
author_facet |
Oliveira, Vanessa Cristiane Vanzan de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Iba?os, Ana Maria Tramunt |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/9278656517450030 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1433592009606587 |
dc.contributor.author.fl_str_mv |
Oliveira, Vanessa Cristiane Vanzan de |
contributor_str_mv |
Iba?os, Ana Maria Tramunt |
dc.subject.por.fl_str_mv |
Teoria da relev?ncia Intera??es lingu?sticas Cogni??o Humor Linguistic interaction Cognition Humor |
topic |
Teoria da relev?ncia Intera??es lingu?sticas Cogni??o Humor Linguistic interaction Cognition Humor Relevance theory LINGUISTICA, LETRAS E ARTES::LETRAS |
dc.subject.eng.fl_str_mv |
Relevance theory |
dc.subject.cnpq.fl_str_mv |
LINGUISTICA, LETRAS E ARTES::LETRAS |
description |
This research presents six analysis considering the possible understanding of internet memes on two social medias, through the comments posted by users under the cognitive-pragmatic bias of Sperber & Wilson's Relevance Theory (1996). The linguistic interactions are analyzed, through user comments, and categorized into: i) successful and ii) unsuccessful. We stablish as hypothesis for (i) the possible contribution of humor to the creation of the optimal relevance, and for (ii) the lack of relevance to the processing, onsidering previous knowledge as a possible determinant for that. Memes are a product of digital culture, and therefore many characteristics of this way of communicating can be observed in this modality. Processing may be even more dependent on the addressee?s inferential capacity when one is dealing with humorous genre (GOLDNADEL & OLIVEIRA, 2007; YUS, 2016). The addressee needs to infer and select the best contexts to be accessed. For this reason, we present our analyses highlighting the cognitive processing with some specific definitions that show not only aspects of the Relevance Theory, but also more modern theories, which include the elucidation and transmission of culture, focused on cognitive issues on humor interpretation (SANTOS, 2014; YUS, 2018). We present a way of organizing the interpretative path so that the language users can get the utterances? meaning, specially, internet meme?s meanings, considering the role of images, which directly affect the deduction and derivation of the assumptions (FORCEVILLE, 2014). We highlight that the relevance of humorous texts, which present little informative value, is generated due to effects (YUS, 2018c) that are beyond the act of communication itself. The results of the analysis indicate that: (i) was partially confirmed, not all humorous memes were optimally processed; and (ii) was confirmed, considering the comments, especially on more context-dependent memes, the internet users did not create the intended inferences. Considering the comments posted on the virtual environment a rich way of researching about pragmatic-cognitive topics on linguistic studies, which is related to humor as well as cultural aspects, we believe that this study contributes to the field by offering significant insights on linguistic interaction found on dynamic corpora. |
publishDate |
2020 |
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2020-07-28T14:21:11Z |
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2020-03-13 |
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