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A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Silva, Karen de Cássia
Orientador(a): Gomes, Luiz Roberto lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal de São Carlos
Câmpus São Carlos
Programa de Pós-Graduação: Programa de Pós-Graduação em Educação - PPGE
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Infância
Consumo
Televisão
Indústria cultural
Publicidade
Palavras-chave em Inglês:
Childhood
Consumption
Television
Cultural industry
Merchandising
Soap Opera "Carrossel"
Área do conhecimento CNPq:
CIENCIAS HUMANAS::EDUCACAO
Link de acesso: https://repositorio.ufscar.br/handle/20.500.14289/7696
Resumo: Advertising aimed at children has become increasingly present in their everyday life. Already in early childhood, boys and girls are bombarded every day by advertisements that intend to seduce them to consume many types of products - toys, clothes, shoes and food - and brands. Within the context of the cultural industry, advertising becomes responsible for the disclosure of a way of living and thinking based on extremely consumerist attitudes, with drastic effects on the formation of the subject in that it makes damage in their subjectivity and makes it hostage of profit maximization. Thus, this research aims to investigate the merchandising occurred in Soap Opera "Carrossel" from television channel SBT based on Critical Theory. Education is essential to seek the emancipation of individuals, because the right of people to clarify and become subject endowed with autonomy and criticality would be greater if they could make their sociocultural inclusion of choices beyond the consumer field.
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spelling Silva, Karen de CássiaGomes, Luiz Robertohttp://lattes.cnpq.br/4768579559449929http://lattes.cnpq.br/7728511351368742bfdce1eb-05a9-4fed-b903-b5ae076588582016-10-04T19:48:39Z2016-10-04T19:48:39Z2016-02-26SILVA, Karen de Cássia. A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT. 2016. Dissertação (Mestrado em Educação) – Universidade Federal de São Carlos, São Carlos, 2016. Disponível em: https://repositorio.ufscar.br/handle/20.500.14289/7696.https://repositorio.ufscar.br/handle/20.500.14289/7696Advertising aimed at children has become increasingly present in their everyday life. Already in early childhood, boys and girls are bombarded every day by advertisements that intend to seduce them to consume many types of products - toys, clothes, shoes and food - and brands. Within the context of the cultural industry, advertising becomes responsible for the disclosure of a way of living and thinking based on extremely consumerist attitudes, with drastic effects on the formation of the subject in that it makes damage in their subjectivity and makes it hostage of profit maximization. Thus, this research aims to investigate the merchandising occurred in Soap Opera "Carrossel" from television channel SBT based on Critical Theory. Education is essential to seek the emancipation of individuals, because the right of people to clarify and become subject endowed with autonomy and criticality would be greater if they could make their sociocultural inclusion of choices beyond the consumer field.A publicidade voltada ao público infantil tem se tornado cada vez mais presente no dia a dia das crianças. Já nos primeiros anos de vida, meninos e meninas são bombardeados diariamente por propagandas que pretendem seduzi-las a fim de consumir diversos tipos de produtos - brinquedos, roupas, sapatos e alimentos – e marcas. Dentro do contexto da indústria cultural, a publicidade se torna a responsável pela divulgação de um modo de viver e pensar baseadas em posturas extremamente consumistas, tendo efeitos drásticos na formação do sujeito, na medida em que torna sua subjetividade lesada e refém da maximização do lucro. Desse modo, esta pesquisa tem como objetivo investigar o merchandising ocorrido na Telenovela Carrossel do SBT à luz da Teoria Crítica. Torna-se fundamental uma educação que caminhe à emancipação dos indivíduos, visto que a possibilidade de as pessoas se esclarecerem e se tornarem sujeitos dotados de autonomia e criticidade seriam maiores se pudessem fazer suas escolhas de inserção sociocultural para além do campo do consumo.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)porUniversidade Federal de São CarlosCâmpus São CarlosPrograma de Pós-Graduação em Educação - PPGEUFSCarInfânciaConsumoTelevisãoIndústria culturalPublicidadeChildhoodConsumptionTelevisionCultural industryMerchandisingSoap Opera "Carrossel"CIENCIAS HUMANAS::EDUCACAOA [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBTinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisOnline600600acd453d2-cb5a-40a8-9d8b-5bb3c3a95656info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINALDissKCS.pdfDissKCS.pdfapplication/pdf4541634https://repositorio.ufscar.br/bitstreams/f200f8f9-361d-4724-aa04-70e7a0f0ba64/download428c499c95648253c94ae1905960f4bfMD51trueAnonymousREADLICENSElicense.txtlicense.txttext/plain; charset=utf-81957https://repositorio.ufscar.br/bitstreams/c684d28c-1067-4d11-a417-83b8322ceba4/downloadae0398b6f8b235e40ad82cba6c50031dMD52falseAnonymousREADTEXTDissKCS.pdf.txtDissKCS.pdf.txtExtracted texttext/plain386950https://repositorio.ufscar.br/bitstreams/afa88a99-6b25-45a1-b47e-b533027f8c10/downloadefd9052bb76e68b05cca3a2aac26a9c0MD55falseAnonymousREADTHUMBNAILDissKCS.pdf.jpgDissKCS.pdf.jpgIM Thumbnailimage/jpeg3174https://repositorio.ufscar.br/bitstreams/42168f75-8bc7-44b2-bb50-fc3c50ab441a/download033ed6ad3f0e4e402977809ea12093ecMD56falseAnonymousREAD20.500.14289/76962025-02-05 17:18:59.887Acesso abertoopen.accessoai:repositorio.ufscar.br:20.500.14289/7696https://repositorio.ufscar.brRepositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestrepositorio.sibi@ufscar.bropendoar:43222025-02-05T20:18:59Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)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
dc.title.por.fl_str_mv A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
title A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
spellingShingle A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
Silva, Karen de Cássia
Infância
Consumo
Televisão
Indústria cultural
Publicidade
Childhood
Consumption
Television
Cultural industry
Merchandising
Soap Opera "Carrossel"
CIENCIAS HUMANAS::EDUCACAO
title_short A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
title_full A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
title_fullStr A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
title_full_unstemmed A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
title_sort A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
author Silva, Karen de Cássia
author_facet Silva, Karen de Cássia
author_role author
dc.contributor.authorlattes.por.fl_str_mv http://lattes.cnpq.br/7728511351368742
dc.contributor.author.fl_str_mv Silva, Karen de Cássia
dc.contributor.advisor1.fl_str_mv Gomes, Luiz Roberto
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/4768579559449929
dc.contributor.authorID.fl_str_mv bfdce1eb-05a9-4fed-b903-b5ae07658858
contributor_str_mv Gomes, Luiz Roberto
dc.subject.por.fl_str_mv Infância
Consumo
Televisão
Indústria cultural
Publicidade
topic Infância
Consumo
Televisão
Indústria cultural
Publicidade
Childhood
Consumption
Television
Cultural industry
Merchandising
Soap Opera "Carrossel"
CIENCIAS HUMANAS::EDUCACAO
dc.subject.eng.fl_str_mv Childhood
Consumption
Television
Cultural industry
Merchandising
Soap Opera "Carrossel"
dc.subject.cnpq.fl_str_mv CIENCIAS HUMANAS::EDUCACAO
description Advertising aimed at children has become increasingly present in their everyday life. Already in early childhood, boys and girls are bombarded every day by advertisements that intend to seduce them to consume many types of products - toys, clothes, shoes and food - and brands. Within the context of the cultural industry, advertising becomes responsible for the disclosure of a way of living and thinking based on extremely consumerist attitudes, with drastic effects on the formation of the subject in that it makes damage in their subjectivity and makes it hostage of profit maximization. Thus, this research aims to investigate the merchandising occurred in Soap Opera "Carrossel" from television channel SBT based on Critical Theory. Education is essential to seek the emancipation of individuals, because the right of people to clarify and become subject endowed with autonomy and criticality would be greater if they could make their sociocultural inclusion of choices beyond the consumer field.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-10-04T19:48:39Z
dc.date.available.fl_str_mv 2016-10-04T19:48:39Z
dc.date.issued.fl_str_mv 2016-02-26
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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status_str publishedVersion
dc.identifier.citation.fl_str_mv SILVA, Karen de Cássia. A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT. 2016. Dissertação (Mestrado em Educação) – Universidade Federal de São Carlos, São Carlos, 2016. Disponível em: https://repositorio.ufscar.br/handle/20.500.14289/7696.
dc.identifier.uri.fl_str_mv https://repositorio.ufscar.br/handle/20.500.14289/7696
identifier_str_mv SILVA, Karen de Cássia. A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT. 2016. Dissertação (Mestrado em Educação) – Universidade Federal de São Carlos, São Carlos, 2016. Disponível em: https://repositorio.ufscar.br/handle/20.500.14289/7696.
url https://repositorio.ufscar.br/handle/20.500.14289/7696
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language por
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade Federal de São Carlos
Câmpus São Carlos
dc.publisher.program.fl_str_mv Programa de Pós-Graduação em Educação - PPGE
dc.publisher.initials.fl_str_mv UFSCar
publisher.none.fl_str_mv Universidade Federal de São Carlos
Câmpus São Carlos
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFSCAR
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Repositório Institucional da UFSCAR
collection Repositório Institucional da UFSCAR
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