Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Silva, Jairo Paranhos da lattes
Orientador(a): Leite, Rinaldo C?sar
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Estadual de Feira de Santana
Programa de Pós-Graduação: Mestrado Acad?mico em Hist?ria
Departamento: DEPARTAMENTO DE CI?NCIAS HUMANAS E FILOSOFIA
País: Brasil
Palavras-chave em Português:
Propaganda
Jornais
Leitura
Feira de Santana
Palavras-chave em Inglês:
Advertising
Newspapers
Reading
Área do conhecimento CNPq:
CIENCIAS HUMANAS::HISTORIA
Link de acesso: http://localhost:8080/tede/handle/tede/581
Resumo: The following text studies to print ads in the newspaper Folha da Feira and Folha do Norte leaf in the period 1900-1940. In addition, presents briefly some of the aspects of this city 'Princess' in a period of profound changes in society and Brazilian culture, and also the time when Feira de Santana begins to stand out among the cities of Bahia interior, process which will culminate in the position of second city of the state. This is a job that uses resources of cultural history and also historical memorials of the graphics and publishing propaganda used in the period. In the main centers of the country, advertising as a profession passed to popularize and enhance development and complexity of their texts and diagramming. Understanding the ideological and aesthetic elements that made these ads is fundamental to reflect on my role as historian and publicist, plus a small contribution to the debate on the memory of the city, recreating and representing aspects of the advertisements and of the city.
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spelling Leite, Rinaldo C?sar04281773525http://lattes.cnpq.br/5239549649730657Silva, Jairo Paranhos da2018-01-29T23:50:07Z2016-08-24SILVA, Jairo Paranhos da. Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940). 2016. 113 f. Disserta??o (Mestrado Acad?mico em Hist?ria)- Universidade Estadual de Feira de Santana, Feira de Santana, 2016.http://localhost:8080/tede/handle/tede/581The following text studies to print ads in the newspaper Folha da Feira and Folha do Norte leaf in the period 1900-1940. In addition, presents briefly some of the aspects of this city 'Princess' in a period of profound changes in society and Brazilian culture, and also the time when Feira de Santana begins to stand out among the cities of Bahia interior, process which will culminate in the position of second city of the state. This is a job that uses resources of cultural history and also historical memorials of the graphics and publishing propaganda used in the period. In the main centers of the country, advertising as a profession passed to popularize and enhance development and complexity of their texts and diagramming. Understanding the ideological and aesthetic elements that made these ads is fundamental to reflect on my role as historian and publicist, plus a small contribution to the debate on the memory of the city, recreating and representing aspects of the advertisements and of the city.O texto a seguir estuda aos an?ncios impressos nos jornais Folha da Feira e Folha do Norte de Feira de Santana no per?odo entre 1900-1940. Al?m disso, apresenta de modo sucinto alguns dos aspectos da cidade dita ?Princesa? em um per?odo de profundas modifica??es na sociedade e cultura brasileira, e tamb?m, ?poca em que Feira de Santana come?a a destacar-se entre as cidades do interior baiano, processo esse que culminar? na posi??o de segunda cidade do estado. Este ? um trabalho que usa recursos da hist?ria cultural e tamb?m memoriais hist?ricos dos elementos gr?ficos e tipogr?ficos da propaganda utilizados no per?odo. Nos principais centros do pa?s, a propaganda como profiss?o passava a popularizar-se e enriquecer elabora??o e complexidade de seus textos e diagrama??es. Entender os elementos ideol?gicos e est?ticos que compunham esses an?ncios ? algo fundamental para refletir sobre meu papel enquanto historiador e publicit?rio, al?m de uma pequena contribui??o no debate sobre ? mem?ria da cidade, recriando e representando aspectos dos an?ncios e da urbe.Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2018-01-29T23:50:07Z No. of bitstreams: 1 DISSERTA??O_Jairo.pdf: 5618950 bytes, checksum: d3603f3bf88496e02844bcd8d28295ab (MD5)Made available in DSpace on 2018-01-29T23:50:07Z (GMT). No. of bitstreams: 1 DISSERTA??O_Jairo.pdf: 5618950 bytes, checksum: d3603f3bf88496e02844bcd8d28295ab (MD5) Previous issue date: 2016-08-24application/pdfporUniversidade Estadual de Feira de SantanaMestrado Acad?mico em Hist?riaUEFSBrasilDEPARTAMENTO DE CI?NCIAS HUMANAS E FILOSOFIAPropagandaJornaisLeituraFeira de SantanaAdvertisingNewspapersReadingCIENCIAS HUMANAS::HISTORIAUma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis2161690443992402821600600600-1283033302012144252-3840921936332040591info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UEFSinstname:Universidade Estadual de Feira de Santana (UEFS)instacron:UEFSORIGINALDISSERTA??O_Jairo.pdfDISSERTA??O_Jairo.pdfapplication/pdf5618950http://tede2.uefs.br:8080/bitstream/tede/581/2/DISSERTA%C3%87%C3%83O_Jairo.pdfd3603f3bf88496e02844bcd8d28295abMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82089http://tede2.uefs.br:8080/bitstream/tede/581/1/license.txt7b5ba3d2445355f386edab96125d42b7MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-82089http://tede2.uefs.br:8080/bitstream/tede/581/1/license.txt7b5ba3d2445355f386edab96125d42b7MD51tede/5812018-01-29 20:50:08.006oai:tede2.uefs.br:8080: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.uefs.br:8080/PUBhttp://tede2.uefs.br:8080/oai/requestbcuefs@uefs.br|| bcref@uefs.br||bcuefs@uefs.bropendoar:2018-01-29T23:50:08Biblioteca Digital de Teses e Dissertações da UEFS - Universidade Estadual de Feira de Santana (UEFS)false
dc.title.por.fl_str_mv Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
title Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
spellingShingle Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
Silva, Jairo Paranhos da
Propaganda
Jornais
Leitura
Feira de Santana
Advertising
Newspapers
Reading
CIENCIAS HUMANAS::HISTORIA
title_short Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
title_full Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
title_fullStr Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
title_full_unstemmed Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
title_sort Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940)
author Silva, Jairo Paranhos da
author_facet Silva, Jairo Paranhos da
author_role author
dc.contributor.advisor1.fl_str_mv Leite, Rinaldo C?sar
dc.contributor.authorID.fl_str_mv 04281773525
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/5239549649730657
dc.contributor.author.fl_str_mv Silva, Jairo Paranhos da
contributor_str_mv Leite, Rinaldo C?sar
dc.subject.por.fl_str_mv Propaganda
Jornais
Leitura
Feira de Santana
topic Propaganda
Jornais
Leitura
Feira de Santana
Advertising
Newspapers
Reading
CIENCIAS HUMANAS::HISTORIA
dc.subject.eng.fl_str_mv Advertising
Newspapers
Reading
dc.subject.cnpq.fl_str_mv CIENCIAS HUMANAS::HISTORIA
description The following text studies to print ads in the newspaper Folha da Feira and Folha do Norte leaf in the period 1900-1940. In addition, presents briefly some of the aspects of this city 'Princess' in a period of profound changes in society and Brazilian culture, and also the time when Feira de Santana begins to stand out among the cities of Bahia interior, process which will culminate in the position of second city of the state. This is a job that uses resources of cultural history and also historical memorials of the graphics and publishing propaganda used in the period. In the main centers of the country, advertising as a profession passed to popularize and enhance development and complexity of their texts and diagramming. Understanding the ideological and aesthetic elements that made these ads is fundamental to reflect on my role as historian and publicist, plus a small contribution to the debate on the memory of the city, recreating and representing aspects of the advertisements and of the city.
publishDate 2016
dc.date.issued.fl_str_mv 2016-08-24
dc.date.accessioned.fl_str_mv 2018-01-29T23:50:07Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv SILVA, Jairo Paranhos da. Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940). 2016. 113 f. Disserta??o (Mestrado Acad?mico em Hist?ria)- Universidade Estadual de Feira de Santana, Feira de Santana, 2016.
dc.identifier.uri.fl_str_mv http://localhost:8080/tede/handle/tede/581
identifier_str_mv SILVA, Jairo Paranhos da. Uma tipografia para o ?mago: discursos da propaganda impressa em Feira de Santana (1900-1940). 2016. 113 f. Disserta??o (Mestrado Acad?mico em Hist?ria)- Universidade Estadual de Feira de Santana, Feira de Santana, 2016.
url http://localhost:8080/tede/handle/tede/581
dc.language.iso.fl_str_mv por
language por
dc.relation.program.fl_str_mv 2161690443992402821
dc.relation.confidence.fl_str_mv 600
600
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dc.relation.department.fl_str_mv -1283033302012144252
dc.relation.cnpq.fl_str_mv -3840921936332040591
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Feira de Santana
dc.publisher.program.fl_str_mv Mestrado Acad?mico em Hist?ria
dc.publisher.initials.fl_str_mv UEFS
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv DEPARTAMENTO DE CI?NCIAS HUMANAS E FILOSOFIA
publisher.none.fl_str_mv Universidade Estadual de Feira de Santana
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institution UEFS
reponame_str Biblioteca Digital de Teses e Dissertações da UEFS
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