Análise retórica das campanhas sobre HIV/AIDS no Brasil e em outros países

• Ano de defesa: 2008
• Autor(a) principal: Garcia, Marcelo Leandro
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual de Maringá; Brasil; Programa de Pós-Graduação em Educação para a Ciência e o Ensino de Matemática; UEM; Maringá, PR; Centro de Ciências Exatas
• Palavras-chave em Português: AIDS (Doença); Campanhas preventivas; Figuras de retórica; Prevenção; Saúde e publicidade; Mídia e saúde; Brasil.; SIDA; Campaigns; Rhetorical Words; Prevention; Brazil.; Ciências Exatas e da Terra; Matemática
• Link de acesso: http://repositorio.uem.br:8080/jspui/handle/1/4396

This essay objective to analyze rhetorical words of 12 preventive campaigns about HIV/SIDA from Brazil, France, Portugal, Argentine and United States. The methodology the rhetorical exam of images in this preventive campaigns observing this words and its particularities also emphasizing: a) the place were the campaign was produced; b) date or period of publication; c) source: governnamental, not governnamental or private. To 12 images, 4 are French, 1 are Argentinean, 2 of United States, 1 of Portugal and 4 are Brazilian. The images of French campaigns are illustrated by neutral colors and conduct metaphorically the message "sex is death". The same metaphors occur at north-Americans' and Argentinean campaigns. Two images of United States campaigns use strong colors at the contrary of French and argentine ones. The images Portuguese campaigns and the Brazilian images constitute metaphorically for "sex is life", not war, brit sex should be secure. Like result of our analysis point out images of Brazilian and Portuguese campaigns elaborated for metaphors that conduct sex to life, to liberty and the security.