Neologismos na mídia escrita: os empréstimos na publicidade

• Ano de defesa: 2011
• Autor(a) principal: Pimentel, Marta Nascimento Faraco
• Orientador(a): Valente, André Crim
• Banca de defesa: Pereira, Maria Teresa Gonçalves , Henriques, Claudio Cezar , Santos, Denise Salim , Oliveira, Maria Lilia Simões de
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade do Estado do Rio de Janeiro
• Programa de Pós-Graduação: Programa de Pós-Graduação em Letras
• Departamento: Centro de Educação e Humanidades::Instituto de Letras
• País: BR
• Palavras-chave em Português: Neologismos; Publicidade; Léxico-semântica-discurso; Descrição da língua portuguesa.; Língua portuguesa - Neologismos; Língua portuguesa Lexicologia; Semântica; Comunicação escrita
• Palavras-chave em Inglês: Neologisms; Lexical-semantical-discourse; Publicity; Leaching portuguese language
• Área do conhecimento CNPq: CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESA
• Link de acesso: http://www.bdtd.uerj.br/handle/1/6016

This research points to two processes by which can be formed neologisms and studying the neologisms originated by borrowing in corpus constituted by data collected of advertising copy written media in the Brasilian Portuguese. The data sources were varied media such as newspapers, magazines, internet, television, and the period of data collection was the range between January 2008 through June 2009 for consideration of using these lexical items.The objective was to identify the diversity of classes / functions, semantic fields, functions of its use, grammatical gender, source or communication vehicle that had more items of neologisms. Conside ring the loans, were described the occurences of the influence of the languages of other countries in the users of Brazilian Portuguese. The research found that English was the source language that contributed for more borrowing and that have a continuum in the adaptation stages of these items. In this way pointed that the teaching of the language is the object that will resolve the conflict and controversy envolving the use of borrowing