Estudo acerca da aplicação do Modelo da Hélice Tríplice para promoção do legado de Jogos Olímpicos

• Ano de defesa: 2019
• Autor(a) principal: Pena, Bianca Gama
• Orientador(a): Batista, Luiz Alberto
• Banca de defesa: Araujo, Carla Isabel Paula da Rocha de , Ribeiro, Tiago Miguel Patrício , Telles, Silvio de Cassio Costa , Costa, Lamartine Pereira da
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade do Estado do Rio de Janeiro
• Programa de Pós-Graduação: Programa de Pós-Graduação em Ciências do Exercício e do Esporte
• Departamento: Centro de Educação e Humanidades::Instituto de Educação Física e Desporto
• País: BR
• Palavras-chave em Português: Jogos olímpicos; Hélice Tríplice; Megaeventos; Gestão esportiva; Olimpíadas; Eventos esportivos Administração; Esportes Aspectos sociais; Jogos Olímpicos (31. : 2016 : Rio de Janeiro)
• Palavras-chave em Inglês: Olympic Games; Triple Helix; Megaevents; Sport management
• Área do conhecimento CNPq: CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA
• Link de acesso: http://www.bdtd.uerj.br/handle/1/8208

There is a gap in the literature about the Triple Helix theory (ETZKOWITZ, 2010) applicability as a tool for the development of actions that result in legacy for the host city of Olympic Games. The Rio 2016 Olympic Games were first chosen for being the first edition in Latin America and the last edition at the moment of this research. In order to improve the elaboration of a success model through the Triple Helix applicability in the Rio de Janeiro city we chose to extend the study to two other cases of Olympic Games heritage (CHAPPELET, 2018): the case of the Olympic Park in Munich (POM) and the Los Angeles Foundation 84. The POM was chosen for being one of the oldest Olympic Parks open to the public today, after 45 years since the 1972 Munich JO and to stand out as a benchmark of success as it relates to social legacies as a whole being. The LA84 Foundation was chosen because it was considered a great legacy reference for the 1984 Los Angeles Olympics. The creation of the LA84 Foundation (1) year after the event was due to the need to apply surplus financial amount in actions to generate legacy for the host city. The three scenarios were chosen, because at the time of this study the Olympic Park Rio 2016 was being a matter of much controversy for not being administratively resolved how to proceed with the management of the Olympic equipment. The objective of the study was to propose a version of the Triple Helix model that could contribute to a better management of the Rio 2016 Olympic legacy with applicability in other Olympic Games. The Triple Helix theory was used as a reference for the three studies. For the theoretical reference, a search of bibliographic references was made in the database EBSCO, Web of Science, PubMed, Scopus and Scielo with the keywords Triple Helix, Sports, Physical Education, Impact, Legacy, Heritage, Olympic Games, with special Rio 2016 focus. There were 17 interviews with semi structured script, besides performing field research and documentary analysis (VEAL & DARCY, 2014). It is concluded that for the legacy and inheritance plan of the Rio 2016 Olympic Games there is a need for shared attributions between organized civil society, government, businessmen and universities, each of which has its complementary role. The application of the Triple Helix theory for the management of mega-sport events presents itself as the great turning point of the innovation for the next editions of the mega-events, certainly being the fundamental principle for success. In a pragmatic way it is suggested the implementation of an external entity to the three HT actors, providing the shared management of small companies subsidized by big companies, government and universities in the incubation movement to leverage the production of products and services in an innovative and entrepreneurial way.