Iniciativas comerciais da SUFRAMA em relação aos produtos regionais: estudo de caso da Feira Internacional da Amazônia

• Ano de defesa: 2009
• Autor(a) principal: Sá, Jamile Oliveira de
• Orientador(a): Sá, Mauro Thury de Vieira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Amazonas
• Programa de Pós-Graduação: Programa de Pós-Graduação em Desenvolvimento Regional
• Departamento: Faculdade de Estudos Sociais
• País: Brasil
• Palavras-chave em Português: Promoção Comercial; Rodada de Negócios; Feira Internacional da Amazônia
• Palavras-chave em Inglês: Commercial marketing; Trade negotiation; International Trade Fair of Amazonia
• Área do conhecimento CNPq: OUTROS
• Link de acesso: http://tede.ufam.edu.br/handle/tede/4565

A new phase in the Brazilian economy began in 1990 when the then President Collor de Melo opened national markets to imported products. Federal Government initiatives, such as the creation of Apex in 1997, which in 2003 was transformed into an agency for development, had the objective to increase Brazilian exports and promote an effort to search for an improvement in the quality of national products. Suframa, a Federal Authority linked to MDIC, in an effort to search for development in its area of activity, created the International Trade Fair of Amazonia project, as a way to increase the export of products produced in this area. The goal of this present work was to analyze whether the initiatives of Suframa to reduce asymmetric information and to support businesses involved in regional products were achieved by means of the International Trade Fair of Amazonia are bringing to the Amazonas State a comparable return with the resources which are being allocated to hold the event. Questionnaires answered by the companies producing regional products during their participation in the trade missions led by the Federal Authority were used as the basis of the research, as well as qualitative methods for the analysis, sincecertain variables could not be expressed in numbers. Annual reports of Amazonas State export data from 2002-2008 and information contained within the reports from the four versions of FIAM for comparing revenues and expenses were examined. The research was conducted as a bibliographic research, since reports, books, monographs, and websites were used. The dissertation is structured in six chapters. The research provided important results about the Suframa´s expenses and the contracts closed between the companies with regional products and the companies that demand these products during the trade negotiations. These results reinforce the importance that Suframa can have as a complementary agent in the structure of the value chain and also its capacity to become a development agency.