Os discursos construídos em torno das práticas de responsabilidade social nas Instituições de Ensino Superior Privadas

• Ano de defesa: 2013
• Autor(a) principal: Silva, Ana Cláudia Vieira
• Orientador(a): Gonçalves, Danyelle Nilin
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: www.teses.ufc.br
• Palavras-chave em Português: Social Responsibility. Private Higher Education. Institutional Practices; Responsabilidade social da empresa - Fortaleza(CE); Universidades e faculdades particulares - Fortaleza(CE)
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/8643

The Ministry of Education - MEC included, in 2005, the social responsibility (SR) of higher education institutions - HEI, as an appraisal item. It is a synonymic concept, which is defined by this expression and several other related terms. In objective terms, the discourse about social responsibility projects of HEIs were analyzed, in relation to forms of appropriation and interpretation of the MEC determinations for this purpose. According to the MEC (2011) the social responsibility projects should discuss / act on: promoting social equity, preservation of the environment and a range of other issues. The survey was conducted from semi-structured interviews, direct observation and document analysis, comprising 12 private higher education institutions. Four places speech were scored: coordinations, the directions, advertising material and social projects formalized. A common feature of social projects and actions of private interventional proposals that were surveyed is that the objective necessity to develop social projects can not be understood as a choice of political participation, transformation of the social issues that plague us; it is an attitude required, as a profession, the market requires and regulates MEC. Therefore, it is a determination that requires compliance with the rules and HEIs do not have the slightest embarrassment to assume that while they comply with legal requirements or labor practices, they develop social projects and not otherwise. In this relationship between the actors formed as intervenors and benefited develops a vertical and contrasensual solidarity (ZALUAR, 2001), in which the discourses of liberation happen concomitantly with discrimination (Martins, 2008). Stigmatization, to Goffman (1982), sets the tone of the choices and the perception of the other proposals in these social adjustment through solidarity actions, despite the good practices and the commitment of those involved in the projects. In this matter, social projects and actions are characterized by their "redemptive function" when HEIs take upon themselves the role of saving the world, but do not recognize the uniqueness and potential of the communities in which they operate, thereby, placing individuals in the condition that the society does not accept them fully, the disqualified or needy conditions.