Percepção do consumo de conteúdos stories do Instagram e do Tiktok por mulheres adolescentes

• Ano de defesa: 2025
• Autor(a) principal: Preti, Mariana Mauro
• Orientador(a): Orientador1
• Banca de defesa: 1º membro da banca , 2º membro da banca
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Espírito Santo; Mestrado em Comunicação e Territorialidades
• Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação e Territorialidades
• Departamento: Centro de Artes
• País: BR
• Palavras-chave em Português: Stories; Instagram; Tiktok; Plataformas digitais; Consumo; Narrativas; Recepção; Adolescentes
• Área do conhecimento CNPq: Comunicação
• Link de acesso: http://repositorio.ufes.br/handle/10/20801

This reception study proposes Instagram and TikTok stories as a hybrid genre between audiovisual and algorithms, researching their perception and consumption by adolescent women in public schools in Vitória, capital of Espírito Santo. The objective is to investigate the reception of stories content by adolescent women to understand how this consumption is configured and what the respondents' perceptions are about it. The quali-quantitative methodology involved bibliographic research, a reception study through data collection via surveys, and the application of the Delphi method. For the analysis, the Theory of Social Representations (Moscovici, 1961) was used, as well as concepts from Martín-Barbero's cartographic maps (2004), supplemented by specialist assessments on the main response axes obtained. It is concluded that this consumption 1) is predominantly passive, with a pseudo-appropriation of users in digital territories dominated by large technology companies without adequate regulation; 2) is conditioned by market standards guided by secret algorithms and by a self-regulatory advertising; 3) is profit-oriented throughout its entire production chain, from influencers and advertisers to the owners of the digital platforms, despite the harm it may cause to consumers (users), including their health. The adolescent’s perception of stories content is based on social representations that may 1) have harmful impacts on their development, affecting their health, self-esteem, sociability, independence, critical thinking, values, and relationships; 2) reinforce the creation of hyper-realities, in which the difference between reality and its representation is lost. Finally, the idea of 12 "algorithmic domestication" is proposed, through which digital platforms condition their users to dominant general views