A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas
Ano de defesa: | 2014 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal de Goiás
|
Programa de Pós-Graduação: |
Programa de Pós-graduação em Comunicação (FIC)
|
Departamento: |
Faculdade de Informação e Comunicação - FIC (RG)
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://repositorio.bc.ufg.br/tede/handle/tede/3848 |
Resumo: | This research has focused on the role and profile of social media towards the approach of strategic management of information within the scope of the incubation program of UFG for the decision making process. From this paper it was possible to recognize the media inter-relationships in the context of information management by analyzing the steps of identifying, prospecting, selection, value addition, storage, dissemination and feedback system. This study aimed to verify whether microenterprises carry out the strategic management of information available on virtual social media to get competitive advantage. The theoretical basis was provided by large areas of management and social communication embracing respectively the entrepreneurs, marketing, strategic information management and virtual social medias. Another related field of knowledge, Information Science, also brought contributions to the study. This was an exploratory research, since there is no indication in Brazilian literature from the perspective of the research undertaken. From a quantitative analysis, a structured survey was developed with open and closed questions which were then examined according to the literature review carried out. The constituents of this study consists of eighteen (18) microenterprises which are participants in PROINE (Programa de Incubação da Universidade Federal de Goiás – a business incubation program), and fifteen ( 15 ) respondents showed outstanding results indicating that 44 % of respondents use social media as a virtual source of information, also 73 % use the information from these media for professional purposes and 100 % of them consider important the use of virtual social media to assist them in making decisions regarding the management of their companies. However 38 % use it sporadically and 31 % claim that in general, the information helps. In addition, It was observed that there is no specific use of any strategic information management softwares. It was identified that respondents do not have a systematic or selection tool to track and store this information, leaving it only for personal knowledge. This research also suggested the importance given by microenterprises that have insightful administrators who are willing to carry out an administrative and strategic communication management and use the information derived from virtual social media in order to have some form of competitive advantage. It was found, however, strong systems-theoretic entanglement of the treated areas in order to provide scientific, technological and innovative in dealing with the information to generate competitive advances. Therefore, It has been established a solid systems-theoretic entanglement of the treated areas with the aim to provide scientific, technological and innovative advances in the treatment of information to generate competitiveness. |
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Gomes, Suely Henrique de Aquinohttp://lattes.cnpq.br/3007925506666700Riascos, Sônia CruzGomes, Suely Henrique de AquinoRiascos, Sônia CruzRezende, Laura Vilela R.Oliveira, Tiago Mainieri dehttp://lattes.cnpq.br/5163083439570514Alves, Antônio Cândido Barbosa2014-12-29T19:38:25Z2014-05-15ALVES, Antônio Cândido Barbosa. A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas. 2014. 149 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2014.http://repositorio.bc.ufg.br/tede/handle/tede/3848This research has focused on the role and profile of social media towards the approach of strategic management of information within the scope of the incubation program of UFG for the decision making process. From this paper it was possible to recognize the media inter-relationships in the context of information management by analyzing the steps of identifying, prospecting, selection, value addition, storage, dissemination and feedback system. This study aimed to verify whether microenterprises carry out the strategic management of information available on virtual social media to get competitive advantage. The theoretical basis was provided by large areas of management and social communication embracing respectively the entrepreneurs, marketing, strategic information management and virtual social medias. Another related field of knowledge, Information Science, also brought contributions to the study. This was an exploratory research, since there is no indication in Brazilian literature from the perspective of the research undertaken. From a quantitative analysis, a structured survey was developed with open and closed questions which were then examined according to the literature review carried out. The constituents of this study consists of eighteen (18) microenterprises which are participants in PROINE (Programa de Incubação da Universidade Federal de Goiás – a business incubation program), and fifteen ( 15 ) respondents showed outstanding results indicating that 44 % of respondents use social media as a virtual source of information, also 73 % use the information from these media for professional purposes and 100 % of them consider important the use of virtual social media to assist them in making decisions regarding the management of their companies. However 38 % use it sporadically and 31 % claim that in general, the information helps. In addition, It was observed that there is no specific use of any strategic information management softwares. It was identified that respondents do not have a systematic or selection tool to track and store this information, leaving it only for personal knowledge. This research also suggested the importance given by microenterprises that have insightful administrators who are willing to carry out an administrative and strategic communication management and use the information derived from virtual social media in order to have some form of competitive advantage. It was found, however, strong systems-theoretic entanglement of the treated areas in order to provide scientific, technological and innovative in dealing with the information to generate competitive advances. Therefore, It has been established a solid systems-theoretic entanglement of the treated areas with the aim to provide scientific, technological and innovative advances in the treatment of information to generate competitiveness.A presente pesquisa enfocou o papel e o perfil das mídias sociais perante a abordagem da gestão estratégica da informação no escopo do programa de incubação da UFG para o processo de tomada de decisão. A partir desse estudo foi possível conhecer as inter-relações midiáticas no contexto da gestão da informação diagnosticando as etapas de identificação, prospecção, seleção, agregação de valor, armazenamento, disseminação e retroalimentação do sistema. Objetivou-se verificar se as microempresas fazem a gestão estratégica das informações disponíveis nas mídias sociais virtuais para obtenção de vantagem competitiva. A fundamentação teórica foi fornecida pelas grandes áreas da Administração e da Comunicação Social, contemplando respectivamente: Microempresariado, Marketing, Gestão Estratégica da Informação e Mídias Sociais Virtuais. Outro campo correlato do conhecimento, a Ciência da Informação, também trouxe aportes para o estudo. Tratou-se de um estudo exploratório, visto que não há na literatura brasileira indicação de pesquisa sob a ótica empreendida. A partir de uma abordagem quantitativa, foi desenvolvido um questionário estruturado com perguntas abertas e fechadas que posteriormente foram analisadas conforme revisão bibliográfica efetuada. O universo composto de dezoito (18) microempresas participantes do Programa de Incubação da Universidade Federal de Goiás (PROINE), sendo quinze (15) os respondentes, apontou resultados de relevo, dentre eles que 44% dos entrevistados utilizam as mídias sociais virtuais como fonte de informação, sendo que 73% deles utilizam as informações dessas mídias para fins profissionais e 100% deles consideram importante a utilização das mídias sociais virtuais para os auxiliar na tomada de decisões no que se refere à administração de suas empresas, contudo 38% fazem uso esporádico e 31% alegam que em geral as informações os auxiliam. Observou-se que não há utilização de softwares específicos para a gestão estratégica da informação. Foi identificado, ainda, que os respondentes não possuem uma sistematização ou ferramenta de seleção, monitoramento e armazenamento dessas informações, deixando a cargo somente de conhecimento pessoal. Essa pesquisa sugeriu, também, a importância dada pelas microempresas que possuem administradores sensíveis à prática de uma gestão administrativa e comunicacional estratégica, às informações advindas de mídias sociais virtuais, para que tenham alguma forma de vantagem competitiva. Constatou-se, portanto, o forte entrelaçamento teórico-sistêmico das áreas tratadas a fim de propiciar avanços científicos, tecnológicos e inovadores no trato da informação para geração de competitividade.Submitted by Erika Demachki (erikademachki@gmail.com) on 2014-12-29T19:38:14Z No. of bitstreams: 2 Dissertação - Antônio Candido Barbosa Alves - 2014.pdf: 2053476 bytes, checksum: 9aa1b2f2d255b2af0e2feadb94f7e069 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5)Approved for entry into archive by Erika Demachki (erikademachki@gmail.com) on 2014-12-29T19:38:25Z (GMT) No. of bitstreams: 2 Dissertação - Antônio Candido Barbosa Alves - 2014.pdf: 2053476 bytes, checksum: 9aa1b2f2d255b2af0e2feadb94f7e069 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5)Made available in DSpace on 2014-12-29T19:38:25Z (GMT). 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dc.title.por.fl_str_mv |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
dc.title.alternative.eng.fl_str_mv |
The strategic management of information in virtual social media as a competitive advantage for micro-enterprise |
title |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
spellingShingle |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas Alves, Antônio Cândido Barbosa Comunicação Gerenciamento estratégico da informação Mídias sociais virtuais Vantagem competitiva Microempresas PROINE Communication Strategic information management Virtual social media Competitive advantage Microenterprises CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
title_full |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
title_fullStr |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
title_full_unstemmed |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
title_sort |
A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas |
author |
Alves, Antônio Cândido Barbosa |
author_facet |
Alves, Antônio Cândido Barbosa |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Gomes, Suely Henrique de Aquino |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/3007925506666700 |
dc.contributor.advisor-co1.fl_str_mv |
Riascos, Sônia Cruz |
dc.contributor.referee1.fl_str_mv |
Gomes, Suely Henrique de Aquino |
dc.contributor.referee2.fl_str_mv |
Riascos, Sônia Cruz |
dc.contributor.referee3.fl_str_mv |
Rezende, Laura Vilela R. |
dc.contributor.referee4.fl_str_mv |
Oliveira, Tiago Mainieri de |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/5163083439570514 |
dc.contributor.author.fl_str_mv |
Alves, Antônio Cândido Barbosa |
contributor_str_mv |
Gomes, Suely Henrique de Aquino Riascos, Sônia Cruz Gomes, Suely Henrique de Aquino Riascos, Sônia Cruz Rezende, Laura Vilela R. Oliveira, Tiago Mainieri de |
dc.subject.por.fl_str_mv |
Comunicação Gerenciamento estratégico da informação Mídias sociais virtuais Vantagem competitiva Microempresas PROINE |
topic |
Comunicação Gerenciamento estratégico da informação Mídias sociais virtuais Vantagem competitiva Microempresas PROINE Communication Strategic information management Virtual social media Competitive advantage Microenterprises CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Communication Strategic information management Virtual social media Competitive advantage Microenterprises |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research has focused on the role and profile of social media towards the approach of strategic management of information within the scope of the incubation program of UFG for the decision making process. From this paper it was possible to recognize the media inter-relationships in the context of information management by analyzing the steps of identifying, prospecting, selection, value addition, storage, dissemination and feedback system. This study aimed to verify whether microenterprises carry out the strategic management of information available on virtual social media to get competitive advantage. The theoretical basis was provided by large areas of management and social communication embracing respectively the entrepreneurs, marketing, strategic information management and virtual social medias. Another related field of knowledge, Information Science, also brought contributions to the study. This was an exploratory research, since there is no indication in Brazilian literature from the perspective of the research undertaken. From a quantitative analysis, a structured survey was developed with open and closed questions which were then examined according to the literature review carried out. The constituents of this study consists of eighteen (18) microenterprises which are participants in PROINE (Programa de Incubação da Universidade Federal de Goiás – a business incubation program), and fifteen ( 15 ) respondents showed outstanding results indicating that 44 % of respondents use social media as a virtual source of information, also 73 % use the information from these media for professional purposes and 100 % of them consider important the use of virtual social media to assist them in making decisions regarding the management of their companies. However 38 % use it sporadically and 31 % claim that in general, the information helps. In addition, It was observed that there is no specific use of any strategic information management softwares. It was identified that respondents do not have a systematic or selection tool to track and store this information, leaving it only for personal knowledge. This research also suggested the importance given by microenterprises that have insightful administrators who are willing to carry out an administrative and strategic communication management and use the information derived from virtual social media in order to have some form of competitive advantage. It was found, however, strong systems-theoretic entanglement of the treated areas in order to provide scientific, technological and innovative in dealing with the information to generate competitive advances. Therefore, It has been established a solid systems-theoretic entanglement of the treated areas with the aim to provide scientific, technological and innovative advances in the treatment of information to generate competitiveness. |
publishDate |
2014 |
dc.date.accessioned.fl_str_mv |
2014-12-29T19:38:25Z |
dc.date.issued.fl_str_mv |
2014-05-15 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ALVES, Antônio Cândido Barbosa. A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas. 2014. 149 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2014. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tede/3848 |
identifier_str_mv |
ALVES, Antônio Cândido Barbosa. A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas. 2014. 149 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2014. |
url |
http://repositorio.bc.ufg.br/tede/handle/tede/3848 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-7949609749769452194 |
dc.relation.confidence.fl_str_mv |
600 600 600 |
dc.relation.department.fl_str_mv |
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