Comunicação e cidadania: a pesquisa qualitativa como mediação do conhecimento nos sistemas eleitorais

• Ano de defesa: 2010
• Autor(a) principal: FREITAS, Mariana Oliveira de
• Orientador(a): SILVA, Magno Luiz Medeiros da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Goiás
• Programa de Pós-Graduação: Mestrado em Comunicação
• Departamento: Ciências Sociais Aplicadas
• País: BR
• Palavras-chave em Português: Pesquisa Qualitativa; Mediação; Cidadania
• Palavras-chave em Inglês: Qualitative Research; Mediation; Citizenship
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.bc.ufg.br/tede/handle/tde/1392

It proposes an investigation about the possibility of uses of qualitative researches inserted in electoral context as an information source and/or a system of mediation of campaign interests and social demands in a city of Goiás state. It estimates that the relation between a research related to political marketing and citizenship doesn`t exist in a direct way, but, on the opposite, there are several processes and transversal elements that involve the spheres of production, reception and circulation of ideas originated on the research. For the data collection from the empirical research, it uses depth and half-structuralized interviews. It investigates, therefore, how the application of qualitative research in electoral context may serve for beyond the personal interests of the contractor, as a citizen mediation of knowledge into election systems, using Catalão as case to be studied. Some theoretical and methodological perspectives were elaborated to assist on the interpretation of the material collected on the empirical research, exposing heuristic hypotheses and questions to be done to the object, instead of explicative theories about it. After questioning the object, it presents the concepts of micro-public spheres in social context of research; of cyclic agenda system and; of in motion public image.