Comunicação e coordenação integradas para articular universidade-empresa-governo: um ambiente de inovação para o café

• Ano de defesa: 2011
• Autor(a) principal: Aguiar, Cibele Maria Garcia
• Orientador(a): Sugano, Joel Yutaka
• Banca de defesa: Calegário, Cristina Lelis Leal, Paiva, Leandro Carlos, Carvalho, Fátima Marília de Andrade
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Lavras
• Programa de Pós-Graduação: DAE - Programa de Pós-graduação; Pós-graduação stricto-sensu em Administração
• Departamento: Departamento de Administração e Economia
• País: BRASIL
• Palavras-chave em Português: Informação; Articulação; Cooperação interorganizacional; Inovação; Rede; Information; Joint; Interorganizational cooperation; Network; Innovation
• Área do conhecimento CNPq: CNPQ_NÃO_INFORMADO
• Link de acesso: https://repositorio.ufla.br/handle/1/2026

In order to keep competitiveness in today´s economical context agribusiness chains have been challenged to promote adaptations and interactions between their sectors and segments. This is a time of growing demands for innovations which can bring solutions for bottlenecks as well as competitive advantages to the different productive chain bonds. This work proposes a new view of the coffee agribusiness system through the analysis of the demanded innovation environment, the communication role, as well as the coordination pattern of the agents involved in this process. The Coffee Excellence Pole (...) which stands for the University, enterprises and government (U-E-G) interaction, as highlighted by the Triple Helix Theory. In this context each helix has played new roles and also faced the challenge of participating in an innovation network aggregating actors from different segments. In order to guarantee this system effectiveness, the importance of a main agent to articulate and support both the communication and coordinate the conversation space among all the other actors is stressed in this study. As a result, it is suggested that an information system which promotes a match between the information needs of the enterprises and the knowledge generated by research centers and universities be created and have their inter relationships incentivated by the government. As communication is considered the main point in the organizations strategies itself, it is considered as an essential part of the interorganizational cooperation relationships specially if such relationships take place among different segments or sectors, as it happens in the U-E-G relationship. Such a complexity demands that an open and frequent communication be promoted with language synergy, easy processing and accessibility to all actors. By means of such channels, rules and regulations which enable the raising of the ideal innovation environment in the analyzed sector are also shared. In order for this triple-helix interaction pattern to be validated, the deep interview was conducted with nine actors connected to PEC, including the coordinator and the executive manager. As a complementary contribution the fourth chapter analyses the PEC on the ground of a Business Platform as a coordination pattern suggested in the Business Plan. When compared to the premises intended for a Business Platform creation the PEC principles, constraints to its use are identified. Both the chain context analysis and the interviews interpretation show that the PEC should be considered as an interaction and communication space which can shelter a set of business platforms as a result of partnerships. In this sense, either the communication or the information flows which take place between actors and segments favor the innovation network balance, consolidate the aimed innovation environment, and aggregate competitiveness to the coffee agribusiness system.