Isomorfismo verde e cultura organizacional: uma análise interpretativa do processo de certificação ISO 14001

• Ano de defesa: 2003
• Autor(a) principal: Ba, Serigne Ababacar Cissé
• Orientador(a): Brito, Mozar José de
• Banca de defesa: Oliveira, Marcelo Silva de, Siqueira, Euler David de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Lavras
• Programa de Pós-Graduação: DAE - Departamento de Administração e Economia; Pós-graduação stricto-sensu em Administração
• Departamento: Departamento de Administração e Economia
• País: BRASIL
• Palavras-chave em Português: Isomorfismo verde; Cultural organizacional; Análise interpretativa; Certificação ISO 14001; Mudança organizacional; Gestão ambiental; Green isomorphism; Organizational culture; Interpretative analysis; ISO 14001 certification; Organizational change; Environmental management
• Área do conhecimento CNPq: CNPQ_NÃO_INFORMADO
• Link de acesso: https://repositorio.ufla.br/handle/1/3227

It was aimed by this research to study the ISO 14001 certification process in an metallurgic sector firm certified four years ago, particularizing the symbolic universe socially constructed by the deferent actors (managers and machine operators) on these norms institutionalization. For this purpose, it was used a theoretico-methodological based on the interpretative approach presuppose. This case study was also realized on the basis of the institutional and organizational culture theories. It was used in the apprehension of the studied organizational reality the triangulation of various methods of data collection: document analysis, deep semi-opened interviews and in loco observation. In the results interpretation, it was used the content analysis that allows us to reconstruct the organization study as well as the meanings given by the organizational actors to the ISO 14001 certification process and their adhesion and resistance movements brought about the norms institutionalization. The history of TECNICO is confused to the country industrialization marked by the imports substitution model defended by the State and firm creators considered as mystified heroes who print an corporate culture that always seeks to promote adequately TECNICO in its technico-institutional environment. The corporate culture socially constructed inside this firm, by the time, was based on an managerial ideology marked by the innovation, production processes improving, local and international markets orientation and environment preservation. This environment concern has ended to the ISO 14001 certification of TECNICO in 1998. Its norms institutionalization has brought about various changes in the symbolic universe, revealing so, contradictions and ambiguities ensued of the attribution of different meanings by the organizational members to this "green isomorphism" This interpretation process stood out by the diversity allowed the cultural expressions that showed the adhesion and resistance movements (declared and tacit oppositions) like inertia, acts of sabotage, disguised acceptation, counter-argumentations, declared revolts, negation of the dominant discourse. This study allows to conclude that the change brought by the ISO 14001 certification process must be seen as something complex and multiform, which interpretation assumes various outlines, including so, specific imaginaries for each category of the organizational hierarchy.