Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)

Detalhes bibliográficos
Ano de defesa: 2023
Autor(a) principal: Anderton Taynan Rocha Fonseca
Orientador(a): Não Informado pela instituição
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal de Minas Gerais
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: https://hdl.handle.net/1843/55376
Resumo: In the 1970s, a period in which Brazil was undergoing a dictatorship, the Federal Government, through the Department of Physical Education and Sports of the Ministry of Education and Culture, carried out the National Campaign for Sports Enlightenment. This campaign distributed several advertisements on a national scale. Among these materials was the newspaper Podium. The means of communication sought to prescribe representations of sport and leisure that would be useful for the creation of a strong nation and consistent with the regime's designs, thus, the Podium newspaper was a privileged object to observe how the government used advertising resources to spread its interests to the Brazilian people. The objective of this research was to analyze which representations of sport and leisure circulated in this journal. In the case of the methodology for the development of this Dissertation, a literature review was carried out, dialoguing with studies that addressed themes related to the History of Sport, Leisure and Physical Education in the period of the civil-military dictatorship in Brazil and the use of printed matter as source and object, as well as based on Discourse Analysis. The investigations carried out made it possible to understand how the National Campaign for Sports Enlightenment was articulated through the Podium newspaper to propagate a popular atmosphere of incentive to sports practices that it called “sports mentality”.
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spelling 2023-06-26T21:09:30Z2025-09-08T23:03:30Z2023-06-26T21:09:30Z2023-03-24https://hdl.handle.net/1843/55376In the 1970s, a period in which Brazil was undergoing a dictatorship, the Federal Government, through the Department of Physical Education and Sports of the Ministry of Education and Culture, carried out the National Campaign for Sports Enlightenment. This campaign distributed several advertisements on a national scale. Among these materials was the newspaper Podium. The means of communication sought to prescribe representations of sport and leisure that would be useful for the creation of a strong nation and consistent with the regime's designs, thus, the Podium newspaper was a privileged object to observe how the government used advertising resources to spread its interests to the Brazilian people. The objective of this research was to analyze which representations of sport and leisure circulated in this journal. In the case of the methodology for the development of this Dissertation, a literature review was carried out, dialoguing with studies that addressed themes related to the History of Sport, Leisure and Physical Education in the period of the civil-military dictatorship in Brazil and the use of printed matter as source and object, as well as based on Discourse Analysis. The investigations carried out made it possible to understand how the National Campaign for Sports Enlightenment was articulated through the Podium newspaper to propagate a popular atmosphere of incentive to sports practices that it called “sports mentality”.CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível SuperiorporUniversidade Federal de Minas GeraisEsporteLazerEducação FísicaDitadura Civil-MilitarLazerEsportes - HistóriaEducação físicaMemóriaGoverno militarRepresentações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAnderton Taynan Rocha Fonsecainfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGhttp://lattes.cnpq.br/2346964741361826Elcio Loureiro Cornelsenhttp://lattes.cnpq.br/2420574923794536Marcus Aurelio Taborda de OliveiraLívia Gonçalvez MagalhãesCássia Danielle Monteiro Dias LimaVitor Lucas de Faria PessoaNa década de 1970, período em que o Brasil passava por uma ditadura, o Governo Federal, por intermédio do Departamento de Educação Física e Desportos do Ministério da Educação e Cultura, realizou a Campanha Nacional de Esclarecimento Desportivo. A referida campanha distribuía diversas peças publicitárias em escala nacional. Entre esses materiais inseria-se o jornal Podium. Buscava-se através dos meios de comunicação prescrever representações de esporte e lazer que seriam proveitosos para a criação de uma nação forte e condizente com os desígnios do regime, dessa forma, o jornal Podium foi um objeto privilegiado para observar como o governo utilizou recursos publicitários para difundir seus interesses para o povo brasileiro. Objetivou-se a partir desta pesquisa, analisar quais as representações de esporte e lazer que circularam nesse periódico. Tratando-se da metodologia para o desenvolvimento desta Dissertação, foi realizado uma revisão da literatura, dialogando com estudos que abordaram temas relacionados à História do Esporte, do Lazer e da Educação Física no período da ditadura civil-militar no Brasil e o uso de impressos como fonte e objeto, assim como apoiou-se na Análise do Discurso. As investigações realizadas possibilitaram compreender como a Campanha Nacional de Esclarecimento Desportivo se articulava por meio do jornal Podium para propagar uma atmosfera popular de incentivo às práticas esportivas que ela denominou de “mentalidade desportiva”.BrasilEEFFTO - ESCOLA DE EDUCAÇÃO FISICA, FISIOTERAPIA E TERAPIA OCUPACIONALPrograma de Pós-Graduação em Estudos do LazerUFMGLICENSElicense.txttext/plain2118https://repositorio.ufmg.br//bitstreams/ce760a1d-9bc7-4365-80b9-d9f807cbf26b/downloadcda590c95a0b51b4d15f60c9642ca272MD51falseAnonymousREADORIGINALRepresentações de Esporte e Lazer no período da ditadura civil-militar_Uma Análise a partir do jornal Podium_.pdfapplication/pdf3524189https://repositorio.ufmg.br//bitstreams/a0101791-b792-4525-ba75-1eeeeaeeb87c/downloadea5a9a5771188a4544ea3e0e705e87c5MD52trueAnonymousREAD1843/553762025-09-08 20:03:30.791open.accessoai:repositorio.ufmg.br:1843/55376https://repositorio.ufmg.br/Repositório InstitucionalPUBhttps://repositorio.ufmg.br/oairepositorio@ufmg.bropendoar:2025-09-08T23:03:30Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)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
dc.title.none.fl_str_mv Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
title Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
spellingShingle Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
Anderton Taynan Rocha Fonseca
Lazer
Esportes - História
Educação física
Memória
Governo militar
Esporte
Lazer
Educação Física
Ditadura Civil-Militar
title_short Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
title_full Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
title_fullStr Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
title_full_unstemmed Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
title_sort Representações de esporte e lazer na ditadura civil-militar: uma análise a partir do jornal Podium (1972-1974)
author Anderton Taynan Rocha Fonseca
author_facet Anderton Taynan Rocha Fonseca
author_role author
dc.contributor.author.fl_str_mv Anderton Taynan Rocha Fonseca
dc.subject.por.fl_str_mv Lazer
Esportes - História
Educação física
Memória
Governo militar
topic Lazer
Esportes - História
Educação física
Memória
Governo militar
Esporte
Lazer
Educação Física
Ditadura Civil-Militar
dc.subject.other.none.fl_str_mv Esporte
Lazer
Educação Física
Ditadura Civil-Militar
description In the 1970s, a period in which Brazil was undergoing a dictatorship, the Federal Government, through the Department of Physical Education and Sports of the Ministry of Education and Culture, carried out the National Campaign for Sports Enlightenment. This campaign distributed several advertisements on a national scale. Among these materials was the newspaper Podium. The means of communication sought to prescribe representations of sport and leisure that would be useful for the creation of a strong nation and consistent with the regime's designs, thus, the Podium newspaper was a privileged object to observe how the government used advertising resources to spread its interests to the Brazilian people. The objective of this research was to analyze which representations of sport and leisure circulated in this journal. In the case of the methodology for the development of this Dissertation, a literature review was carried out, dialoguing with studies that addressed themes related to the History of Sport, Leisure and Physical Education in the period of the civil-military dictatorship in Brazil and the use of printed matter as source and object, as well as based on Discourse Analysis. The investigations carried out made it possible to understand how the National Campaign for Sports Enlightenment was articulated through the Podium newspaper to propagate a popular atmosphere of incentive to sports practices that it called “sports mentality”.
publishDate 2023
dc.date.accessioned.fl_str_mv 2023-06-26T21:09:30Z
2025-09-08T23:03:30Z
dc.date.available.fl_str_mv 2023-06-26T21:09:30Z
dc.date.issued.fl_str_mv 2023-03-24
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://hdl.handle.net/1843/55376
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dc.publisher.none.fl_str_mv Universidade Federal de Minas Gerais
publisher.none.fl_str_mv Universidade Federal de Minas Gerais
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