Convergência Jornalística: A Produção de Conteúdo no Núcleo Multiplataforma de Esportes da Rede Paraíba de Comunicação

• Ano de defesa: 2015
• Autor(a) principal: Araújo, Mariah de Almeida
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Jornalismo; UFPB
• Palavras-chave em Português: Convergência jornalística; Journalistic convergence; Multiplataforma; Comunicação; Multiplatform; Communication; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/7978

Journalism, throughout the ages, has been transformed as they accompanied the social globalization, reaching the threshold of a new era characterized by rapid technological change, consumption habits of information and its application in journalistic products, work processes and plans media business groups. Consequently, communication networks are driven by these cultural changes and inducted to suit innovations that are characteristic of a process known as journalistic convergence. Despite the complex issues arising from the concept of the selected theme, and understanding the interdependence between technological, business and content changes, the aim of this study was to, based on extensive literature review and empirical observation, experience transmediatic speeches of production processes by means of developing a series of multi-platform and didactic stories, focused on students from Social Communication, that thematize the production of journalistic content of the Núcleo Integrado de Esportes da Rede Paraíba de Comunicação. Thus, it was sought to support the entire study necessary for conducting this product on existing concepts wich, nevertheless, allowed the author during the development of reports to get her own observations of journalistic convergence from an appropriate methodology, which facilitated the organization of each practice necessary for the development of the series of articles around the theme. Thus, during the research it was possible to conceptualize, understand and exemplify each stage of the journalistic convergence process, from polyfunctional journalist to the working methods and specific narratives. In addition, a conceptual approach from communication manuals of the three platforms addressed in the study and for which were produced reports - TV, web and printed - allowing so that the end result present a product where the implications of journalistic convergence are present, but respect the language of media and point out the processes and changes in the productive routines of professionals working in this area